Under The New Pattern, How Do Department Stores Change And Seek Development?

< p > facing the mass consumption of people's livelihood economy and traditional a href= "http://www.91se91.com/news/index_c.asp" > department store < /a >, how to carry out mode innovation under the rapid development of online shopping has become the key word in the business field in the next two years.

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< p > < strong > store members to retain their members? < /strong > /p >

Question: < p > < strong > question: Taobao and Tmall both have practical member services. Now many stores are very empty in service. How do stores retain members? < /strong > /p >

< p > < strong > Renhe Spring: the shopping experience that shoppers bring to customers is an irreplaceable "/strong > /p".

< p > "for traditional department stores, the shopping experience that brings customers pleasure is irreplaceable."

Zhai Xue, director general of Renhe Spring Department store marketing department, Renhe has developed from a single high-end department store to a rich shopping center with a wide range of products, focusing on customer consumption experience.

In characteristic services, the customer service department established in 2003 is a major feature of Renhe.

At present, there are more than 100 professional training customer service managers who provide one to one services for members. Apart from enjoying regular discounts, parking, and solving problems encountered in shopping, members have established an alliance merchant system, which includes all the high end hotels, restaurants and entertainment businesses in Chengdu and even Sichuan. Members only need to make a call to customer service managers, and their own or family members and friends in the union business system will enjoy super low discounts.

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< p > < strong > question: I hope the store can be more humane. After buying something, I can contact the Department of Logistics Department directly and help me send it home.

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< p > < strong > Renheng land: free in 2014, within the speed limit of beltway, < /strong > < /p >.

< p > free door-to-door service within the three ring road is now available. "In 2014, the shopping mall will expand the delivery area and provide customers with delivery services within the speed limit."

In the face of the reform of shop owners, Yan hang staff said, "cultural art and a href=" http://www.91se91.com/news/index_c.asp "fashion trend < /a > activities are effective means to build the brand of shopping malls. Next year, we will introduce more experiential cultural activities to help promote the development of western culture industry."

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Less than P, what do shoppers do most about customers? Apart from discounts, what else do they have? < /p >

< p > store operators, how to narrow the price gap between online and offline businesses? < /p >

Question P: < strong > question: do you know if there is a possibility that the store will be combined with Taobao, at the same time, you can do activities online and offline, and the price gap is very small? < /strong > /p >

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > Haining Leather City < /a >: opening online shopping mode, subsidizing oil charges through road fees < /strong > /p >

< p > aiming at the advantages of net door-to-door and ultra low discount, Chengdu Haining leather city has opened online shopping mode, and ensures that activities are carried out under online and offline activities to meet the needs of different consumers.

When Shang powder put forward "whether or not to seize the two level market share", Haining said that grabbing the mainstream consumer of the two tier urban consumption has been the goal of Haining Leather City in Chengdu. For this reason, they have opened the shopping express train and free bus in the two level cities, and promoted the Huimin activities step by step, such as subsidies for fuel and toll, etc., and strive to win consumers' favor through the advantageous price and humanized service.

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< p > < strong > ask: how do businessmen think about consumers' psychology? < /strong > /p >

< p > < strong > Meimei Cheng: attract people with activities and understand the needs of the masses with WeChat interaction < /strong > /p >

< p > we have never abandoned the path of business reform. On the contrary, we have been exploring and advancing.

For example, we will celebrate anniversary, Christmas and tempting activities at the end of the year.

At the same time, in order to meet the needs of consumers at different levels, we will interact with WeChat, micro-blog and consumers to understand the real needs of everyone and make timely adjustments.

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< p > < strong > ask: store prices are more expensive and must be combined online and offline to get a way out.

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< p > < strong > Wangfujing: the entity store can also merge online and offline under the full channel < /strong > < /p >.

< p > we have been promoting the "full channel mode" and practicing the integration of online and offline.

Before we launched the "need to wait for double 11" marketing activities, has aroused the enthusiastic response of consumers.

Next we will continue to evolve this pattern, including our APP online, and bring a lot of very practical functions.

At present, two shops in Wangfujing, Chengdu, have free wifi. Customers can browse the Internet, browse, participate and experience our online and offline integrated marketing.

Reporter's note < /p >

< p > < strong > 2014 shop business VS electric business < /strong > /p >

< p > one of the most popular shopping landmark in Chengdu, a department store on the main road, the highest paction volume in recent years is 3 billion 600 million in 2011. Although it is not realistic to compare the data on the national online data with the regional single store data, but in 2013, Tmall's "double eleven" Carnival Alipay turnover reached 35 billion 19 million yuan at 12 zero, indicating a problem: the enemy of the store business is getting stronger and stronger! < /p >

< p > in front of this astronomical figure, Ma Yun, the biggest enemy of store business and chairman of the board of directors of Ali, said: "30 billion is not a suspense. We are more concerned about what is behind the figures. We should make five billion and billions of billions of dollars and make trillions of power to really help more enterprises in pformation and upgrading, so that the whole society can run through a variety of economic means."

Ma Yun's words have made consumers and many people wonder: how can a physical store survive and Shun City Transformation under such a strong impact of the electricity supplier? < /p >

< p > real life "shop merchant", will it be a combination of "arrogant head" and "quantity of electricity supplier"? Or "store business" will turn over and fight again in the market of 2014, killing a new battlefield? < /p >