Interpretation Of How To Regenerate Marketing Hope In The Off-Season

< p > most industries are divided into the peak season of the market. In the off-season, business income is decreasing and market risk is increasing. Some small and medium enterprises have been closed down in the winter of the off-season.

Most small and medium enterprises ignore the business marketing and management during the off-season. In fact, when the market is in low season, the enterprises need to manage their intentions most. Therefore, the author puts forward the concept of "a href=" http://www.91se91.com/news/index_c.asp "off-season" and "off-season marketing /a".

Then, when the industry market goes into the off-season, how can we operate the off-season to make the business off-season not light, and still have a large profit? At least, let the enterprise pass the severe winter of the off-season smoothly? < /p >

In the peak season, a large number of employees are recruited, which seems to have saved some labor costs, but in fact, enterprises have always been in a state of instability. Such enterprises are prone to two problems: employees' sense of belonging is not strong, because the mobility of workers causes employees to panic and have no sense of security. Such a state of mind can hardly make them devote themselves to work or even produce cyclical mood swings. When the industry market will enter the off-season, employees will not work and talk about who may be dismissed. Although the dismissed employees are only a few, this atmosphere will affect all members of the organization, and this is obviously unfavorable for the long-term stable development of enterprises. < p > some enterprises cut down their employees in the off-season to reduce expenses.

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< p > at the same time, the employee's professional skills are not stable, because the mobility of the employees is too large, and they have just adapted to the job and left the post, which leads to the difficulty of improving the production technology and keeping the experience, and no one is willing to study professional skills for the unpredictable tomorrow.

New managers or other employees also need to adapt to corporate culture and business models, which will bring adverse effects to enterprises.

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< p > to solve these two problems, we should adopt the method of differential treatment, which is easy to replace the job with technical, empirical and professional talents, because there will be a period of adaptation for new recruits to take up such posts, and the labor value of the adaptation period can be very low. Frequent replacement of staff will greatly increase the operating cost.

Instead of technical repetitive work, temporary labor or outsourcing can be used to reduce costs.

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< p > enterprise is also like a machine, it is impossible to run at high speed for 365 days, and also needs to be overhauled and maintained.

Therefore, enterprises should make use of the more leisurely opportunities in the off-season to repair the business functions that are too busy to take into account, which is conducive to the healthy and sustainable development of enterprises.

For example, straighten out the financial affairs, clear up the bad assets, idle assets, make reasonable use of funds and optimize bank loans, repair and update the factory buildings, equipment, and introduce technology. Major personnel changes, project investment, strategic pformation, channel changes and so on, which should hurt the company's vitality, should be carried out in the off-season. The enterprise's < a href= "http://www.91se91.com/news/index_c.asp" > strategic plan < /a > should also be carried out in this energetic time to avoid adjusting strategy in the peak season, which will easily affect sales volume, and even damage the brand image and customer satisfaction.

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< p > the famous marketing expert < a href= "http://www.91se91.com/pioneer/" > Huang Xian Ren < /a > the teacher thinks that when an enterprise comes to the peak selling season because of its strategic disagreement, the deputy general manager who is responsible for marketing is resigned. The new deputy general manager adjusts the marketing strategy after he takes office, and gradually changes the original several major channel providers to make the channel flat.

When the channel gets the news, the sales of the unintentional peak season are looking for a way out, or not buying goods, but dumping to the downstream. What's more, they refuse to pay back to protest the manufacturers' actions, resulting in the sales volume of the enterprise during the peak season is only 57% of the same period last year.

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< p > the off-season price reduction is a way for many enterprises to cope with the depressed market, so that cash in the backlog of goods can be realized and capital pressure reduced, but the danger of doing so is that it may cause damage to the brand value, and consumers will not be recognized if the price of the goods is lowered.

Price cuts damage brands, drain profits, cut prices, lose sales, and backlog commodities.

In such a dilemma, we should first adopt the practice of "tight internal loose" channels.

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< p > that is to increase the channel's thrust: increase rebate and take a big discount in off-season, so as to increase channel sales enthusiasm.

In the off-season, encouraging channel traders to buy goods can not only reduce the financial burden of enterprises, but also promote sales. Although the discount is large, they give up a lot of profit margins, but the enterprises are not losing money, because the profits can basically be refunded with the return of the capital interest, while in spite of the weak season, the thrust of the channel and terminal can still bring the sales beyond imagination.

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< p > it is better to do some promotional activities, and you can decide to buy gifts according to the size of your store.

Nowadays, there are still a lot of people who are greedy for petty cheap people who can grasp the mentality of such a group of people.

Help you do a good job of sales promotion.

When you open your shop, you can enter some plastic basins and washbasins.

It looks great and tempting.

There are also some balloons to bring the word, many children like it, adults will bring their children to balloon.

Keep in mind that the quality must be better. On the day of the opening ceremony, the top 200 customers who arrived in advance of the shop were presented with gifts.

People who buy things have gifts, and businesses start selling discounts to make angry.

So your store business will be good. Many people will know your shop and leave a good impression.

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P Nestle sells chocolate in India because the local climate is very hot. There are no air conditioners in the place where chocolate is sold. Many sales places are just on the roadside stalls. Chocolate is sold in the hot sun.

At 35 - 45 - C, chocolate is turned into liquid, so the hottest 9 months of the year have become the low season for chocolate sales.

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< p > a seller jokingly said: Nestle chocolates are sold as drinks.

This sentence has attracted the attention of CarloDonati, chairman and general manager of Nestle India company. "Since our chocolates are sold in liquid state, why don't we sell liquid chocolate directly?"

Nestle India launched a liquid chocolate product named "Choco-Stick", which has received an unprecedented welcome. Since then, Nestle's chocolate products have not had a slack season in India.

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< p > Huang Xianren pointed out that commodities are usually short of consumer's attention in the off-season. At this time, we can take some hot spots or create hot events to attract the attention of consumers.

For example, when a tourist scenic spot is out of season in winter, it first releases news to the outside world: a local martial arts athlete should compete with the "martial arts master" monkey competition in the zoo through obstacles, climbing and running events.

The news has aroused widespread concern. The organizers have skillfully integrated their new winter tourism project information into the news. Although the event has not been implemented in the final controversy, it has attracted the attention of a large number of consumers, so many people have joined the winter tourism.

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< p > business to make money, but now the market is off-season, open source is difficult, then we must quickly shift direction, improve efficiency in internal management, reduce internal friction, so as to achieve the purpose of saving money, the money saved is also earned.

Maybe some bosses will think that doing business also depends on making money outside the performance. This province can save a few money. In fact, extensive management will inevitably lead to the high cost of internal actual management, and even some dealers spend more money on internal management every year than they earn. That is to say, the cost control space of the dealer's internal management is still very large.

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< p > take advantage of the current low season of the market to clean up the current working standards of the company and carry out a rigid unity so as to avoid the increase in internal friction caused by the different standards. Furthermore, the relevant work processes take advantage of this opportunity to clean up and express the actual operation process through the form of internal seminars. Based on the actual implementation, the analysis and discussion are carried out one by one, and the process links are determined and scheduled.

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< p > moreover, looking at many large international enterprises, their new products are not released frequently, and their performance is increasing. In fact, when the scale of enterprises has developed to a certain extent, it is very difficult to open source, and the continuous stability and growth of profits are often in the company's internal management and cost control.

That's why the bigger the company is, the more stingy it is.

In fact, no matter what level of dealers, regardless of the current external market is prosperous or cold, we must maintain adequate internal management, that is, adequate care for the work of saving money, open source to promote the development of the company, increase the company, save money, ensure the stability of the company and strengthen the company.

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