Watches And Brands Are Keen On Sports And New Marketing.

< p > as a luxury brand, they naturally consider sponsoring activities in sponsoring activities, which are consistent with brand characteristics, not the original dignity and uniqueness of the brand.

If the luxury brands are divided according to the product line, it is easy to find that watches and luxury cars pay special attention to sports events.

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< p > Rolex's "conservative strategy" is heard in the watch circle. Apart from sponsorship of sports and art, it can not see its appearance in other fields.

Longines is more special and devoted all of its energy to the elegant sport of equestrian. In China, it has been sponsoring the Longines equestrian masters competition for three consecutive years.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > sports marketing < /a > originals Rolex < /strong > /p >

< p > the origin of Rolex and sports can be traced back to the beginning of brand creation.

In 1905, the founder Hans Wilsdorf was determined to create a strong, accurate and reliable wrist watch in order to adapt to people's increasingly active lifestyle.

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In the 20s of last century, Hans Wilsdorf first proposed the idea of brand spokesman and sports sponsorship. < p >

At that time, he invented the world's first waterproof watch, the Rolex oyster watch.

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P, 1927, mazilis Gilis wore an oyster watch to swim across the English Channel.

After swimming for more than ten hours, her watch still went on as usual, and mazendus jilis was the first British woman to successfully swim across the English Channel. She was also the first spokesperson for Rolex brand, and proved by practice that the oyster watch can withstand the severe test of the real world.

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For more than half a century, Rolex brand has sponsored the most prestigious sports events and organizations, involving golf, tennis, rowing, horsemanship, racing and skiing. P

Among them, tennis is a landmark sponsorship project of Rolex.

Since 1978, Rolex is the official timeter of the world's oldest Wimbledon Tennis Championships.

There are also the best tennis player Roger Federer and the first Asian player who won the singles Grand Slam title, and thus was included in the annals of the Chinese player Li Na.

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Apart from P's close partnership with Wimbledon, Rolex has also established partnerships with many other top tennis tournaments.

Rolex is a joint sponsor and official timepiece for another grand slam event, Australian pen.

Rolex is also privileged to be the top sponsor of Asia's top men's tennis tournaments Shanghai R lex Masters and the charming M NTE Carl R lex Masters, Shanghai (Masters).

Rolex is also the official timepiece of the London ATP World Tour Finals (ATP W rld T ur Finals) and the WTA (World Women's Professional Tennis Association) Championships.

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Outside the stadium, Rolex participates in the development of tennis by supporting the Davis Cup (Davis Cup) organized by the Internati nal Tennis Federati n (P) and the annual Campbell hall Tennis Championships (Campbell) at the Newport lawn Golf Course (Newp RT, Rh Newp) in the United States.

The legendary players participating in the annual Campbell Hall of fame tennis championships have become members of the Internati nal Tennis Hall f Fame.

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Nowadays, there are more than 150 sports and arts activities sponsored by Rolex by P.

These include Monterey classic car activity week, Le Mans 24 hour endurance race, formula one tournament, Domingo world opera vocal competition and so on.

In November 2nd, Rolex will host the concert of Tiller man and Vienna Philharmonic Orchestra at the National Grand Theatre.

The performance will be held in Beijing. China CCTV will record the first performance of the Vienna Philharmonic Orchestra at the National Grand Theatre for the first time, and will broadcast the music event to European countries.

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< p > another brand Longines is more "special" than Rolex. Longines usually thinks of equestrian.

The brand side joked in an interview with the media: "so our aim is achieved."

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Longines has been investing in equestrian sport for nearly a hundred years. P has a long history of 180 years, and has long supported the elegant equestrian sport, because this sport conveys a noble and unique style and elegance, which is exactly the same as the essence of Longines's tabulation tradition and watchmaking philosophy.

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< p > since 2011, the "Longines watch Beijing International Equestrian masters" held at the China National Stadium, "a href=" http://www.91se91.com/news/index_c.asp "> Longines" /a ", has added splendor to Longines's cooperation with sports in the Chinese market. It has been a famous sponsor for three consecutive years.

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< p > January 15, 2013, the Longines watch also announced a ten year cooperation agreement with the International Equestrian Federation (FEI), with a record millions of euros in cooperation, becoming the top partner of the International Equestrian Federation.

In the next 10 years, the Longines watch will invest more than 100 million euros to support the events of the International Equestrian Federation.

This cooperation marks the Longines table becoming an important partner in international equestrian sports.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > public welfare marketing < /a >: Heuer focuses on women's rights and interests and environmental protection < /strong > /p >

< p > "hurdle hurdles across the obstacles are razor sharp razor blades". The description of this advertising image has impressed them in the old generation's fans.

This is the advertising feature of the Heuer Watch.

The impact on the public is beyond words. It seems to tell the public that athletes are at the top of the challenge and cannot fail.

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"P" over the years, Heuer has also been adhering to its sports style, has not spare any efforts to sponsor the rapid movement - racing.

Recently, it signed with the International Automobile Sports Federation FIA to become the official timer, official website watch and chronograph, and technology founding partner of the FIA Formula E championship, which is about to start in September 2014.

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Besides P, Heuer is also keen on charity. In November 11, 2012, heuya participated in the New York charity gala. The evening party aims to raise funds for Diaz's UN Women Charity women's charity and NY Cares Hurricane Sandy Relief New York hurricane Sandy disaster relief work.

For every guest, Heuer promised $100 to the Sandy hurricane relief fund in New York and another $100 to Cameron Diaz's charity partner, UN Women.

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< p > < strong > participation in sports marketing clock brand < /strong > < /p >

With the help of major sports events, the promotion of brand development has become popular in the watch industry. The sponsorship activities of the brand will consider whether the activity is consistent with the characteristics of the brand, and retain the original dignity and uniqueness of the brand. Recently, the major watch brands have made a difference in sports events in P.

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< p > < strong > "Yu Bao" is the official timestamp of Chinese Polo Open > /strong > /p >

< p > "go ahead in a different way!" this is exactly the progress of Yu Bang table in China.

The "Yu Po table", which has been a small and luxurious Polo national policy horse Mercedes, has focused its attention on the origin of polo, China, and has become the official timekeeper and official partner of the third China Polo Open.

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Louis Bif, Loic Biver, director of the China regional brand, said: "Polo is not only a sport, but also an art, and its unique charm is complementary to the luxurious quality of the top personalities represented by the P.

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