That Is To Analyze Humen's Garment Industry's Code Group And Advanced Customization.

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< p > "children's wear is the last piece of Chinese clothing", Wu Shengzhe, director of the small rhino Garment Co. Ltd.

The eighteenth Humen dress ceremony opens today, and children's wear occupies half of the exhibition.

The 5 year old rhinoceros has set up a YISHION for children's wear industry.

18 years ago, one of the seven fashion brands launched in the first Humen trade fair, pine Eagle began to go to the top of the high-end brand Pyramid: in November 13th, Lin Jian Quan, the director of senior garment customization, flew a "fly" from Dongguan to Shanghai, and measured the number of major customers in Jiangsu.

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< p > at today's 18 year old ceremony, the clothing industry in Humen is starting a new round of evolution and turn around.

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< p > < strong > lonely rich fashion city < /strong > /p >

< p > "a new style of women's wear, more than a dozen stores," the "packing guests" will not come.

In the city of Fu Min fashion, Lao he, who has been in business for 13 years, has a lonely face. He plans to close the factory and scale down.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > adult dress < /a > market competition is becoming more and more fierce and profits are getting thinner and thinner.

In the view of Lao he, the aura of the Fu Min fashion city, which symbolizes the most brilliant period of Humen costumes, has been dim.

In 2000, he put down 10 small shops in Fu Min fashion city. The monthly rent was 30 thousand yuan. He began to pick up goods at the factory and wholesale women's clothing, which was called "roasted seeds" in the industry.

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< p > business is booming. In 2004, the store rent rose to 40 thousand yuan.

The monthly rent of the shops in fuming fashion town has risen to more than $1. 2 million.

Every year in the busy season of April and May, the old shop is noisy: Several mainland customers look at the same beautiful woman's shirt and fight for it. They often quarrel with each other.

He got the first barrel of gold here, and opened a small factory of 18 people, specializing in ladies' clothes.

That year, the wages of workers were only 1600 yuan. They started their own factories and earned more than "roasted seeds". They earned 5 yuan from a piece of clothes and roasted seeds and made 15 yuan by opening their own factories.

Two years later, the scale of the factory expanded to more than 80.

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< p > this is the most brilliant period of Humen costumes.

"YISHION", "squirrel", "pine Hawk" and other brands have grown stronger.

According to statistics, in 2006, there were more than 4000 garment manufacturers in Humen. The output of clothing products reached 200 million, and sales volume was 13 billion 500 million, creating 6 billion tax revenue for Humen.

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< p > however, the domestic clothing market soon spread everywhere: from 2007 to 2008, there were 37 new market projects in the country, with a total investment of 46 billion 685 million, with a total construction area of about about 13000000 square meters, and began to divert the original market "cake".

After the outbreak of the financial crisis, Humen garment industry was hit hard.

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< p > every new fashion of women's wear, more than ten shops in Fumin fashion city are out of the same style, and fewer wholesalers from the mainland.

Lao he reduced the women's clothing factory of more than 80 people, leaving only eighteen or nine workers.

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< p > < strong > from "code" production to group customization < /strong > < /p >

< p > "even 30% of the profits are hard to get. We can't continue."

Chen Lihua, general manager of Chi Han clothing trade Co., shook his head.

The company has made large scale production of women's clothing, but its profit is getting thinner. Since July this year, it has turned direct to "group customization" - tailoring 50 sets of tailor-made suits, tailored suits and women's clothing for the employees of major enterprises.

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< p > "more and more young people, the era of individuation has arrived."

Chen Lihua looks at this market.

In her view, a well fitting work uniform can also enhance the sense of identity of employees.

Each person's body is different. The size of the original garment assembly line size "uniform code", it is difficult to meet the needs of future market.

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< p >! --EndFragment-- > for example, a suit has more than 300 production processes, such as chest circumference, waist circumference, sleeve length and so on, which directly affect the comfort of customers.

The original assembly line operation of the company is adjusted accordingly.

"Humen is the capital of clothing. It is a garment worker who grabs a hand. But a tailor who can pick up a suit for a suit can't find it."

Chen Lihua introduced recently that the company directly acquired 50% of the shares of a suit factory in Haifeng and directly moved the production link.

The price of a suit made by a group is ranging from 500 yuan to 2500 yuan. Every time a person orders, everyone in the company needs to send out the whole staff to the customer enterprise to measure his employees.

It is understood that Chi Han's turnover is only about 1000000 yuan this year. Chen Lihua is optimistic that the market will be expanded to reach 5 million yuan next year.

She is full of confidence. "The most important thing is to measure the dignity of a person."

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< p > < strong > towards "Pyramid top" < a href= "http://www.91se91.com/news/index_c.asp" > advanced garment > /a > Customize < /strong > /p >

< p > some garment enterprises with strong strength began to bring this "honourable" to the extreme.

In November 13th, Lin Jianquan, 59, flew from Dongguan to Shanghai, and then pferred to Suzhou Kunshan to measure the boss of a large client.

The customer ordered two suits, with a total price of more than 60 thousand yuan.

"Send a young man to measure, the boss may have a sense of distrust."

Lin Jianquan entered the clothing industry at the age of 15. He started from an ordinary car driver. Now he is the director of Dongguan Song Ying Industrial Co., Ltd., and is in charge of the whole enterprise's senior garment customization department.

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< p > this billion dollar enterprise specializes in men's wear. In 1996, the first Humen dress Fair opened, and pine eagle was one of the seven fashion brands launched by Humen.

After the financial crisis in 2008, Dongguan's traditional clothing industry was closed down. Pine hawk hit 25 million yuan to CCTV to launch its brand advertising, which accelerated the expansion of the country. At present, there are more than 300 stores in the country.

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Since 2012, P has aimed at the new market trend: tailor made garments.

In the 10 flagship stores in the country, customized service points have been set up.

The price of a suit ranges from 16000 yuan to 66000 yuan.

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< p > there are not many people who can afford a suit of tens of thousands of dollars. If we look at the current sales volume, this proportion is very small, but pine eagle is actively distributing this high-end market. Lin Jian Quan explains that foreign advanced clothing brands are making advanced clothing customization.

"Only pure handwork can truly personalize".

Lin Jianquan said frankly that rich people are most afraid of bumping shirts with others at senior dinner parties and meeting occasions.

The tailor's tailor made the best: even the cuff holes of the cuffs, the surrounding coils are stitched in stitches.

The 59 year old chief executive personally flew the "big fly" to meet the important big client.

A suit of tailored suits is usually modified several times. Lin Jianquan said that the investment in each suit is only 5000 yuan.

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< p > aiming at advanced garment making is not the only one.

In June this year, the opening of the Gabon Fair opened a factory in Humen, where the cheongsam, priced at ten thousand yuan, was displayed for 17 years.

Before this enterprise produced one thousand or two thousand yuan worth of high-end women's clothing, but after the financial crisis, has been profitable law ark began to lose money.

"The harder the lower end of the money is, the more we must cut into the high-end market."

Lv Ligen, the head of the company, said that they directly bought millions of famous paintings and made the high-end Qipao tailored to the rich wives of the big cities, and directly printed and painted the famous painters to the silk cheongsam.

In the future, it may also work with foreign painters to dye famous oil paintings to jeans or evening dresses.

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< p > < strong > [new battlefield] < /strong > /p >

< p > < strong > making children's wear brand "YISHION" < /strong > /p >

< p > in the turn of the clothing industry in Humen, Wu Shengzhe, deputy general manager of the small rhino Clothing Co., Ltd. is optimistic about the children's wear market. "The market for men's wear is very saturated, which is the last piece of cake in the Chinese clothing market."

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< p > this enterprise has been making clothing processing for foreign brands since 1996. After the outbreak of the financial crisis, it is also facing a crisis, and the turnover of enterprises has shrunk by half.

Determined to pform, they invested more than one billion to start building children's clothing brand "little rhinoceros". Up to now, there are more than 1000 stores in the country, and sales in the first half of the year have reached 180 million.

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< p > other clothing brands at home and abroad are also accelerating the layout of the market, including YISHION, Anta, H & M and other brands have begun to set up children's wear area, "we are like a wolf to watch this fat meat."

Of course, Humen also wants to take a bite.

In August this year, the Humen authorities issued the implementation opinions of the people's Government of the Humen Town Committee and Humen town on vigorously supporting the development of children's clothing industry, and put forward measures to build the children's clothing industry in Humen.

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< p > according to the official research report, the highest birth rate in China next phase will be around 2016, with a peak population of 2028. This will usher in the fifth round of baby boom.

China's children's industry has at least 15 years of bull market.

There is also room for improvement. On the one hand, 70% of the children's clothing manufacturers in China are in a state of no brand. The National Children's wear market has not yet formed a national brand or leader brand such as men's wear, women's wear, casual wear and sportswear, and still lacks leading enterprises.

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< p > Humen put forward the goal to create "China's children's wear town", and strive to 2020, Humen children's clothing production and sales accounted for 30%-40% of Humen's clothing and apparel industry respectively.

It is understood that in order to support the development of children's wear brands, children's clothing accounted for half of the exhibition this year.

The 5 year old rhino has put forward the idea of building "YISHION" in children's clothing.

They carry out information docking with Milan, Italy.

To attract top designers to develop high-end brands, the little rhino moved the entire design team to Shanghai and opened a branch in Shanghai.

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