Xintang Town, The Capital Of World Cowboy Clothing, Is In A Difficult Pition Period.

< p > October 29th, the Guangzhou Municipal Bureau of Statistics announced the economic data of Guangzhou in the first three quarters.

Guangzhou achieved GDP11127.89 billion yuan in the first three quarters, an increase of 12% over the same period last year.

The first, second, third industries increased by 15 billion 849 million yuan, 384 billion 997 million yuan and 711 billion 943 million yuan respectively, representing an increase of 2%, 9.1% and 14.1% respectively.

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< p > local scholars in Guangzhou believe that in the case of good indicators, we can see that the service industry is developing well and the manufacturing industry is relatively weak.

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< p > reporter recently interviewed in Xintang Town, known as "world Cowboy" a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, also confirmed the above analysis.

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Wu Faxin, general manager of Greater China, Guangzhou P import and Export Trading Co., Ltd., told reporters that according to the company's investigation, trapped in the labor shortage and the impact of the European debt crisis, orders for Xintang cowboy clothing industry in the past 2012-2013 years have dropped by half, and profits have dropped to less than 5%. This means that producing a pair of jeans or even making less than one yuan, many factories can barely manage.

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< p > < strong > difficult clothing factory < /strong > /p >

Beside P, Xintang's international cowboy dress "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "city gate appears bright and wide in the sun.

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< p > Xintang, known as the world cowboy clothing capital, has more than 5000 denim costumes and related enterprises. It produces about 1 billion denim garments every year.

According to statistics from relevant departments, the total output of Xintang cowboy clothing accounted for 60% of the total in 2012, and the total export volume was about 3 billion 500 million US dollars, accounting for 40% of the total export volume of cowboy clothing.

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< p > however, the clothing industry in Xintang is in a difficult pition period.

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< p > Li Bin (a pseudonym) is a Hunan man who has been working in Xintang for nearly 10 years. In 2007, he used his savings to take over a garment factory.

After the European debt crisis, most of the garment factories' business declined, and his clothing factory orders fell by 80%.

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< p > "original orders are thousands, tens of thousands of pieces. In recent years, orders have become smaller and smaller, and now they are generally below 1000 pieces."

Li Bin said.

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< p > in addition to the smaller order quantity, the instability of the order time also made the garment factories suffer huge losses.

According to local industry sources, many garment factories in Xintang sometimes do not have an order for one or two months.

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< p > to cope with the contradiction of employment, in recent years, a mode of employment called "Chao Yue" has sprung up in Xintang.

"Speculation" in Cantonese is intended as a "part-time", the factory usually only maintain a certain number of long-term workers to maintain the basic production, when received large orders, a large number of recruitment "fried workers", of course, pay higher wages.

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< p > it is understood that this "intermittent" construction has spread to local textile factories, textile accessories production plants and other related industries.

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< p > "Chao Yue" is only a temporary expediency.

Wu Faxin said, "it only temporarily solves the problem of hard employment, and can not fundamentally change the low competitiveness of Xintang cowboy clothing industry and its poor risk resistance."

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< p > according to Wu Faxin, the scale of individual enterprises in Xintang cowboy clothing industry is not large. Apart from some large factories, most of them are small workshop with a parking space of less than 100, and their competitiveness is low and it is difficult to resist external fluctuations.

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< p > < strong > Transformation Road < /strong > /p >

< p > in the local industry, it is generally believed that for a long time, the "a href=" http://sjfzxm.com/news/index_c.asp "Xintang jeans garment industry" /a "chain" attached much importance to industrial production, and the resources and level of R & D capability and technological innovation were insufficient, which restricted the development of Xintang cowboy garment industry.

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< p > "at present, we have a more consistent view that the way out for the Xintang cowboy garment industry chain is to take ODM as early as possible, strengthen e-commerce and build the three road of independent brand."

Wu FA Xin said.

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< p > to speed up the pformation and upgrading of the jeans industry, since 2013, the Xintang town government has actively promoted the construction of the three major public service platforms, namely, the Xintang provincial jeans garment Innovation Service Center, the Xintang provincial cowboy clothing inspection and testing center and the paction information center, and based on this, accelerating the construction of the Sino Italian cowboy design port and the cowboy industry e-commerce platform.

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Less than P, it is worth noting that this year, Alibaba signed a strategic partnership agreement with Xintang Cowboy City to build e-commerce platform for Xintang cowboy enterprises.

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< p > it is understood that Alibaba group will cooperate with the local government to promote e-commerce and textile industry, especially Xintang Cowboy brand pformation and upgrading.

The Alibaba Southern China logistics center has also entered the actual landing stage, the first phase of the project is expected to be completed by the end of 2013.

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< p > but in the field of ODM and the development of independent brand, the development of Xintang jeans industry is relatively slow due to the constraints of concept and design level.

According to press reports, the styles of Xintang garment factories are mainly based on customers or "high imitation", and lack of influential brands.

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< p > "the Xintang denim garment industry has world-class production capacity and processing capability, but there is no world-class brand."

Wu Faxin said that it is very important to enhance the understanding of the brand and enhance the design capability of the enterprise, which requires guidance from the government.

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