Sports Goods Market Is Very Low, Many Brands Accelerate Overseas Layout.

P > < strong > the resource of robbing high-end events < /strong > /p >

"P" has established its position in the domestic market in the sporting goods industry. Anta's tentacles are speeding up overseas, and NBA as the global high-end basketball tournament resources has become the focus in recent years.

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< p > Beijing time October 9th morning, NBA new generation all star control guard, Boston Celtic top star Rajon Ron and Anta Sports Products Limited's signing conference was held in Boston.

At the signing conference, Rondo officially joined the "a href=" http://www.91se91.com/news/index_c.asp "Anta /a", "the priceless" team, plus the previous signing of Garnett and Scola, and Anta's "priceless" basketball team expanded further.

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< p > PEAK has been deep tillage for NBA for many years, and has formed "Peak team" with 17 NBA signing stars.

Not long ago, PEAK CEO Xu Zhihua said in an interview that he was negotiating sponsorship with Chinese players Jeremy Lin, but "all brands are talking to him." PEAK's only advantage is to have a good relationship with Jeremy Lin managers.

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< p > > from the < a href= "http://www.91se91.com/news/index_c.asp > > Quanzhou sports brand < /a > against the New Star Wars launched by the new generation of NBA stars, we can see that enterprises are competing not only for the star resources, but also for the new generation of stars to radiate the international market.

Anta said, "the signing of Rondo is not only the Anta's" strength and invaluable "team reap a superstar member, but also a historic victory for Chinese sporting goods brands in the top sports resources competing with international sporting goods.

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< p > < strong > accelerate the layout of overseas markets < /strong > /p >

< p > in the preemption of top international sports resources, Quanzhou sports brand's terminal layout for overseas markets is also in progress.

In June 18th, Anta opened its first flagship store in the Middle East in Dubai, UAE.

It is understood that although Anta entered the Middle East market for a long time, but has achieved good sales performance in Saudi Arabia, Kuwait, Qatar and other Gulf countries.

In addition, Anta said in its interim earnings report that it will speed up the pace of development in Southeast Asia, Eastern Europe and the Middle East through cooperation with overseas distributors.

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< p > in the domestic sports brands, PEAK's overseas business has the largest market share. The first half of the annual report shows that it has accounted for 14.8% of the total revenue.

Xu Zhihua said that the proportion of overseas market will be further improved in the second half of the year, and the growth rate of sales is expected to be higher than that of the mainland market.

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< p > 361 degrees, said in the China Daily that it is about to open a branch office in Taiwan, China to conduct overseas business. The target market includes the United States, South America, Southeast Asia and Europe, and plans to quickly occupy overseas markets in the form of buyout or product agents.

"Although 361 degrees had previously had networks in Southeast Asia and Russia, next year will be an important turning point for 361 degrees to accelerate the development of overseas markets."

Zhao Feng, director of brand communication center of 361 degree (China) Co., Ltd.

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< p > < strong > internationalization of channels is difficult, < /strong > /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > local brand > /a > leading in the domestic market, it is bound to consider the next goal, especially in the local market downturn, "going out" is even more urgent.

The key way is Zhang Qing, founder of sports consulting company.

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< p > but Zhang Qing also pointed out that the internationalization of channels and the internationalization of brands are very difficult.

"To achieve internationalization of channels, its overseas market accounts for at least 20% of the sales, but the best PEAK has not yet been achieved."

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< p > in fact, in the process of internationalization, all sports brands also have their own different ideas.

361 degree will take the internationalization of products as the first step. Zhao Feng revealed that the cognition and demand of products in overseas markets have their own characteristics. At 361 degree, the R & D center has been put in the Taiwan area.

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< p > PEAK's overseas expansion strategy is "localization of local resources", through sponsoring local events to match brand publicity, and then finding suitable distributors to sell products.

Liu Xiang, director of public relations at PEAK, said: "at present, PEAK has more than 200 stores overseas, and has a layout in Europe, the Middle East and the Asia Pacific region."

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< p > for Anta's internationalization strategy, the chairman of the board and CEO Ding Shizhong highly value the way of mergers and acquisitions. In an exclusive interview with Phoenix finance, he revealed very few international details. "Anta brand will also focus on domestic" and "Anta will go to the world in the future. I think we will use the way of acquisition and merger".

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