The First O2O Experimental Store In America Unveiled In Hangzhou

< p > recently, Metersbonwe flagship store, which is at the junction of Qingchun Road and Yanan road in Hangzhou, is newly unveiled after being reassembled.

As the first O2O experience shop in the United States, Zhou Chengjian, chairman of the US state, attended the conference in person, and was still passionate about the O2O road to the United States.

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< p > according to Jay Chou, there is still a great opportunity for traditional enterprises to face globalization and Internet. The essence of e-commerce is electronic commerce. The Zhou Chengjian proverb, which is always known as "tailor", will become the global Internet tailor. The US bond program will open hundreds of O2O model stores in one year, and plan to reach 1000 in three years.

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< p > from the actual experience of the shop, < a href= "http://www.91se91.com/news/index_c.asp" > Mei Bang < /a > O2O new experimental shop can really make a point: < /p >

< p > < strong > 1, integration of line and offline, to achieve interconnection and interaction, < /strong > /p >

< p > in the more than 5000 square meter business area of the shop, the one or two floor is men's clothing and three or four floor women's clothing. The five floor store named "MB SPACE" is the biggest feature of the shop. Apart from the commodity display, it has set up a rest area of nearly 100 square meters, gathering coffee, book bar, small garden and other characteristics; < /p >

< p > free wireless network has covered the whole shop. The two-dimensional code can be seen everywhere, prompting users to pay attention to WeChat or downloading the American bond APP. After WeChat is concerned, the membership card will be generated immediately. It will enjoy 5% off discount immediately, and can browse the latest promotional activities and online shopping products on WeChat platform. It is reported that since the opening of WeChat platform in August, up to now, 500 thousand micro members have been accumulated, and the unit price of customers is 1.7 times higher than that of traditional stores.

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< p > the IPAD placed in the store can also be freely viewed by customers. APP can be used to check the latest sales promotion activities, floor navigation and so on. Customers can drink coffee while choosing goods, click on the appointment fitting, and the salesperson will take the clothes to try them on at the scene.

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< p > shop site also set up a touch screen, consumers can choose to model < a href= "http://www.91se91.com/news/index_c.asp" > try on clothes < /a > to see the collocation effect.

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< p > micro platform will be interconnected with partners. Consumers can complete shopping processes such as shopping, payment and so on on these platforms, and interact. If customers try the goods in the physical stores, they can pay in the stores or pay online. At the same time, the physical stores are also the pick up points of customers after placing orders online.

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< p > < strong > two, one shop and one story, creating a theme shopping environment < /strong > /p >

< p > besides the integration line, the shopping environment of the store is also a highlight.

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< p > retro furniture has become a display prop. Scattered autumn leaves have become beautiful ornaments. The lakeside bench has been moved into the shop. The hollow of the shop has become a "waiting hall". The fitting room is like a "train carriage". The combination of nostalgia and modernity, the combination of shopping and leisure, presents a brand new life consumption space.

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< p > store in addition to clothing, but also sold a variety of buttons, trinkets, etc., on-site production of DIY, as well as the display of non sale clothing.

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< p > according to the introduction, the theme of the shop's overall shop style is the concept of the railway station, which is inspired by the early Zhou Chengjian's frequent stay at the railway stations when he runs his business and has a nameless complex for the railway station. Of course, this is only the style of Yanqing store in Hangzhou.

According to Zhou's assumption, every shop will have a story theme in the future. Every shop will have different life experience shopping experience.

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< p > strong > three, accelerating product upgrading, pushing a href= "http://www.91se91.com/news/index_c.asp" > nano velvet < /a > /strong > /p >

< p > product innovation is the core of product homogenization today.

In addition to introducing the O2O mode, the United States New Zealand thermal nano velvet clothing is also featured in the press conference. Compared with other similar products, nano velvet can rapidly heat up 5 degrees, and has the advantages of effective mould proofing, breathability and environmental protection.

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< p > Zhou Chengjian said that he wanted to pform America's position from student positioning to a customer driven group with the pursuit of fashion and vitality, striving to change the pattern of foreign brand dominated clothing market within three years. He admitted that traditional industries are hard to insist on, but to regain self-confidence and confidence, they will renew their vitality in the Internet age.

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< p > Zhou Chengjian stressed at the press conference that the United States should launch the O2O in an all-round way, and more importantly, introduce the Internet culture into the enterprise. The core of the Internet culture is centered on the product users. It is necessary to form a decision-making mechanism based on the operation of the shop and a management system dominated by the management layer, which is more internationalized in management.

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< p > at present, the US team's product design team is from the world. At the press conference, Liu Yi, vice president of two new executives and CIO Min Jie are also from multinational companies such as Procter & Gamble. They have global vision and operation experience.

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