Interpretation Of YISHION A21 Double Eleven Marketing Counterattack Battle

< p > there is also a "opportune" existence in YISHION's marketing strategy, YISHION A21.

YISHION A21, in cooperation with Tmall, landed in New York Times Square on November 4th. In the three consecutive day, it launched a huge advertising campaign called "A21 to join hands with a href=" http://www.91se91.com/news/index_c.asp "Tmall" /a "strong alliance to create an international fashion tide shopping online Carnival", and the battle of the double eleven marketing of A21 is just beginning with this event.

< /p >

< p > < strong > create a double-edged sword combining fame with influence. < /strong > < /p >

< p > New York times square has the reputation of "world crossroads". It is a must for all famous brands at home and abroad to push advertising. The importance of strategy is self-evident.

For all reasons, there are few domestic brands that have appeared in Times Square in New York today. Only the brands like Wuliangye, Haier, GREE and so on are mostly traditional industries. A21's trip to the United States undoubtedly pioneered the entry of the domestic electricity supplier industry into the New York Times Square.

< /p >

The marketing war, less than P and < a href= "http://www.91se91.com/news/index_c.asp" > A21 < /a >, has been pulled from abroad to the domestic market. First, the foreign media have reported the A21 brand in turn, including Reuters, YAHOO, FOX, Boston post and so on.

Then it was the 3 day, 72 hour landing of the Times Square in New York, followed by domestic disputes and reports.

In fact, the interesting thing is that the reports on "A21 New York Times Square event" rarely mention the contents of the "double eleven promotion" in A21 advertisements, but more inclined to throw out the public opinion direction of A21 landing in New York, which is expected to open up the US market. The propaganda caliber including micro-blog marketing channels is also the same, making the "A21 New York Times Square event" quickly become the focus of domestic discussion.

< /p >

< p > strong > fame + influence = right of speech < /strong > < /p >

< p > in the fierce marketing campaign of many electric business enterprises, various kinds of promotional activities have already made consumers dizzy. But there is no doubt that consumers can be included in the list of consumers. They are often well-known and influential companies. They have the right to be recognized by consumers. Obviously, A21 has the right to speak after the "Times Square event in New York".

< /p >

When the "P New York Times Square event" has gone up to a certain level, A21 will strike quickly on the eve of the double eleven. It will begin to focus on the advertising content of "A21 to join forces with Tmall to create an international fashion tide online shopping Carnival". It will publicize its promotion and promotion efforts on the double eleven day by day, including the general preferential price of half price and multi discount. There are also heavyweight awards such as the first single delivery to smart, the full 799 to send the red rice mobile phones, and so on, which will promote the publicity for the double eleven sales promotion.

< /p >

< p > as YISHION's exclusive brand, A21 does not lack the capital of "burn money". But in the "double eleven" a href= "http://www.91se91.com/news/index_c.asp" > marketing < /a > melee, it has a situation that needs to be reversed urgently. As a new brand established in March this year, the cognition population is relatively low.

A21, based on its own characteristics, is destined to abandon conventional marketing strategies and avoid competing with the old brands such as Smith Barney and Semir. While A21 wants to achieve a spectacular marketing effect, it is undoubtedly the only way for the sword to take the lead. The "A21 New York era event" has just come into being.

< /p >

< p > besides, A21 is still a new talent in the industry. But it knows that cooperation and win-win is the way to win the brand. The cooperation with Tmall in "A21 New York Times Square event" is the most far-reaching and mature decision of A21 in this marketing strategy.

< /p >