Gwynel Nicholas, France'S Top Space Designer

< p > < Louis Weedon > a href= > http://www.91se91.com/news/index_p.asp > > London > /a > opening up shopping "paradise". It is learnt that the cabinet was handled by the French top space designer, a href= "http://www.91se91.com/pioneer/" > Winnell Nicholas < A / Gwena (Gwena l l), the most notable of which is its luxurious whirlwind elevator, the digital shopping environment, and the gorgeous shopping guide with feather duster and wearing a uniform. The reporter interviewed the talented space designer, let's take a look.

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< p > < strong > Q: when did this project begin to be brewed? < /strong > /p >

< p > A: three years ago, LV found me, indicating that they wanted to open a special counter in Selfridges, and hoped that I could design for them.

However, it was only a Idea at the time, and there was no systematic plan or implementation.

But I would be happy to cooperate with a brand like this.

Now, the big project is finally completed.

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< p > < strong > Q: then what do you think is the biggest challenge of this task? < /strong > /p >

< p > A: the biggest challenge of this project is how to make a href= "http://www.91se91.com/news/index_c.asp" > LV < /a > harmoniously coexist with Selfridges and promote each other.

This means not only to preserve the luxury and dignity of LV, but also to make it more accessible.

From this idea, we build the shop counter as a "paradise". At the same time, customers can enter this "paradise" from any floor and enjoy the joy of shopping.

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< p > < strong > Q: How did the inspiration of the vortex elevator come from? < /strong > /p >

< p > A: we want our customers to know that there is another shopping paradise on the escalator. The vortex elevator is also coming into being.

Its design is luxurious and interesting, and it will surely bring different shopping experiences to customers.

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< p > < strong > Q: why can't you see LOGO in LV in your design? < /strong > /p >

< p > A: indeed, in front of the escalator is the only LOGO, which is our exclusive plan. The meaning is to tell you that the services we can provide here are beyond what a brand can do.

The lighting effect is the most important design part for me, so I applied the function of lighting to the extreme in the whole design.

In London, most of the time is a cold, haze weather, and here we use lights to create a bright and warm shopping paradise.

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< p > strong > Q: people call you "space magician", how do you think of this title? < /strong > /p >

< p > A: it is a great honor to have such a high opinion.

In fact, a customer once had doubts about my design, and he told me, "your design is too three, I don't want to go to the house at all!" I immediately realized my mistake. I always wanted to be able to stay in space instead of thinking in a dynamic way.

Until then, I slowly changed my mind, and I began to think about the relative relationship between man and space. Before designing, I always liked to turn around and find inspiration.

I call this method "experiential supremacy".

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< p > this "space magician" casual natural conversation makes us feel very cordial. I believe that the design of this cooperation with LV can bring us a unique shopping enjoyment.

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