Levi 'S Dockers Wellthread Men'S Wear Series Released

< p > Levi Strauss announced in the innovation laboratory near San Francisco headquarters that the sustainable development design and production project -- "Dockers Wellthread" of the best men's clothing series was announced.

This project, adhering to the design of sustainable development, supports the protection of the healthy life of clothing workers through environmental behavior. It has also become one of the development plans of the First Movers Fellowship of Aspen Research Institute.

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"How to make clothes is as important as clothing itself," said a href= "http://www.91se91.com/pioneer/" Michael Kobori < /a >, deputy general manager of social and environmental sustainability department, < p > Levi s.

We are confident that with such a leading brand, we will implement positive and sustainable change actions and achieve certain revenue and responsibly provide innovative products for the new generation of consumers. "

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< p > includes 8 single item Dockers Wellthread series, will be listed in dockers.com and some exclusive stores, of which khaki trousers as a series of basic products, the retail price of about $140.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201311/11/20131111070519_sj.JPG "/" < > > "

< p > for sustainable development, < a href= "http://www.91se91.com/news/index_c.asp" > Levi Strauss < /a > has certain research.

They found that the existence of "fast fashion" in the market is the opposite of sustainable development. Therefore, the company's design team has identified these long-standing a href= "http://www.91se91.com/news/index_f.asp" > clothing: /a, khaki trousers, jackets, shirts and T-shirts, and used them as experimental products.

The team adds durable value in the design process to enhance the resistance of the clothes, while making the buttonholes and pockets more durable.

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< p >, then the team and the suppliers are working together to seek for the reduction of water supply and resources in the production line.

In order to reduce the consumption of water and energy for special fabric dyeing, they use cold water and paint, bottoms and jackets, and use salt free dyes.

Clothing dyeing orders are directly placed in the factory, which has better inventory flexibility than the choice of workshops.

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< p > the designer has fully considered the usability and reusability. As the extremely long staples cotton has the advantage of reusing, the brand creates unique long fiber yarn to spin the three layer twill of Wellthread.

In addition, each piece of clothing and pocket will never guarantee the use of 100% cotton thread, compressed cotton or metal and other debris removed by magnet.

Washing clothes and drying in cold water is also an incentive to promote the process, such as suspending the air dried T-shirt overlap before and after the shoulder, preventing part from sticking out, using the locking ring when khaki pants are drying.

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< p > "after we have learned the environmental responsibility and social value, this series has been established."

Paul Dillinger, senior director of Dockers global design, said, "we need to act, adjust our social course and produce better men's clothing."

This task is not without challenges. Rather than constraints, Dillinger is more willing to describe it as a "guardrail".

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< p > for example, the company is experimenting with a new way to improve the health of factory workers in the world. Choose a factory to produce Dockers Wellthread khaki trousers, and call it a test point for improving workers' health.

If a place lacks a sweater production facility, the challenge here is how to make clothes that are equally warm as sweaters, so twill khaki will also be used to make jackets.

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< p > Nancy McGaw, deputy director of the Aspen Research Institute and business and social project, said: "the pioneering vision of the company has some risks, but we will fully support them in implementing the development."

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< p > Levi > s other sustainable innovation projects include Waste.

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