Clothing And Footwear Manufacturers Rely On Terminal Products To Expand Profits.

< p > < strong > Jialong: the first is N-90 < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > brand < /strong > /p >

< p > if not this year to launch the N-90 clothing brand, Fujian Jialong a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Weaving Co., Ltd. deputy general manager Huang Junlong will not think that they can also find the new blue sea of the clothing market.

Up to now, as a well-known enterprise in Shishi hardware industry, Jialong is almost always supplying products to many domestic and foreign brands as a low-key supplier.

Relying on the "N-90" brand, Jialong extends its industrial chain to downstream garments, relying on network sales and distributors all over the country, and has made remarkable achievements this year.

In the electronic business platform, they have completed the sales volume of tens of thousands of yuan, in addition to having their own Taobao shops, mainly through the network distributors to promote sales.

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The location of < p > N-90 is casual wear, both men and women wear, but Huang Junlong finds that the brand consumers have many middle-aged women.

"Many mothers bought their sons to see our a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > cost-effective, but also to bring several pieces to her husband.

Huang Junlong believes that as long as the quality of products is good, suppliers can also push the products to the market.

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< p > < strong > step forward. Suppliers sell goods < /strong > < /p >

"P > extends to the downstream industry chain and becomes the strategic planning of many supply chain enterprises in Quanzhou. This year, many" a target= "_blank" href= "http://www.91se91.com/" textile "/a" and hardware enterprises have been put into practice.

In addition to Jialong's N-90, Quanzhou listed company a target= "_blank" href= "http://www.91se91.com/" > shoes "/a" material, will also extend its tentacles to the terminal market.

In the announcement just released, Thailand will continue to increase its capital to a subsidiary by 10 million yuan to 100% holding.

The capital increase is mainly used for the operation of the new bubble shoes project.

"Bubble shoes are cave shoes. The raw materials we use are in common with the shoes we originally supplied, which is a logical thing."

Manager Wang, who is responsible for the operation of bubble shoes, told reporters that the location of the bubble shoes is more popular than that of Carol's high-end positioning.

At present, Thailand relies on some distributors, has opened stores in Chengdu, Nanjing and other places.

In the field of shoe material, there are no lack of enterprises extending industrial chain, including shoe material enterprises such as Yuan Li, Rui exhibition and so on. It used to provide insole for brand customers. This year, the insole of its own brand has also been introduced, and it is gradually popularized to the market.

Shishi hardware faucet, Hualian accessories, has launched a belt made by ourselves.

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< p > the extension of the industrial chain is a double-edged sword for enterprises. The operation risk of enterprises is much more than a ring, but it also gives the enterprise a first-hand market message.

Through "N-90", Jialong first connected with the terminal market.

"We have the advantage of production, we can directly control the quality of products, and the links of production cost will be lower."

Huang Junlong believes that the biggest achievement of launching the N-90 is to make them more sensitive to market changes rather than hiding behind the scenes.

In the past, they could only understand the market information through their customers, but now they can also have the most timely market data and customer needs.

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< p > < strong > the choice of channels for electricity suppliers and stores is less than /strong > /p >

Different from the large scale expansion of many mature brands, supply chain enterprises are more cautious in choosing and expanding channels. P

At present, the promotion channel of "N-90" is mainly on the Internet. Under the line, it is promoted by several agents. The price is also very close to the people. The retail price of a set of casual wear is around 300 yuan.

Through e-commerce channels to promote their own products, most of the supply chain enterprises, including the source and Rui exhibition, have their own online stores.

"Compared with the cost of offline promotion, the cost of online sales is definitely lower and the risk is smaller."

Huang Junlong thought that although their downstream businesses had not changed, they did not choose radical or large-scale expansion methods.

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< p > Tai Ya's bubble shoes project is slower in promoting rhythm.

"At present, it is mainly in the early stage of market testing."

Manager Wang believes that the emergence of bubble shoes is based on the company's future development strategy, the main sales channels are brand shops and agents.

Because it is the first attempt, prudent expansion is necessary. < /p >