High Prices Push Consumers To Overseas Luxury Goods Market

< p > < strong > luxury shopping center "luxury" < /strong > /p >
< p > luxury is undoubtedly a symbol of status and power. In the past, for Chinese people, anything that could be related to luxury goods was high above and beyond expectations. In recent years, the total consumption of luxury goods in China has increased by leaps and bounds. Chen Deming, Minister of Commerce, said China's demand for high-end consumer goods is second in the world, slightly below that of Japan, and it is expected that the consumption of high-end products in China will exceed Japan by 2015. < /p >
< p > now, whether it is Beijing Shanghai or Chengdu Chongqing, the shopping center known for its "a href=" http://www.91se91.com/news/index_c.asp "luxury" /a "has been standing on the street. For Beijing alone, a shopping mall called" Xinguang world ", China World Trade Center mall, Seth shopping mall, Yansha friendship mall, Dongfang Xintiandi, Financial Street shopping center, Jinbao Street and so on are formed. However, its birth seems to have failed to catch up with the good season. < /p >
< p > the financial statements released by the World Luxury Association show that the year-on-year growth of 30% in China's luxury brands decreased by 10% during the Spring Festival of 2013, while the main luxury stores in Beijing, Shanghai, Chongqing and Shenzhen still had a higher total inventory in addition to some well sellers. There is no doubt that the high-end segment of the domestic luxury market will still face a difficult year in 2014, and the signs of luxury consumption recovery are not yet clear. < /p >
< p > what caused such a situation? With the increasing number of Chinese tycoons, the consumption of luxury goods has soared. China's demand for luxury goods will only increase. However, the disparity between luxury goods at home and abroad is getting more and more attention. < /p >
< p > according to the previous investigation by the Ministry of Commerce, watches, bags, a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > 20 kinds of high-end consumer goods, the difference between home and abroad is 45% higher than that in Hongkong, China, 51% higher than that in the United States, 72% higher than that in France. In recent years, the obvious price difference between domestic luxury brands and overseas has gradually pushed the consumption of Chinese people overseas. According to the 2013 China tax exemption report released by the Institute of wealth quality, only 20% of Chinese consumers are willing to buy luxury goods in mainland China. < /p >
< p > < strong > consumption group is different. < /strong > < /p >
< p > most consumers choose to exit and consume luxury goods, which will undoubtedly affect the survival status of luxury shopping centers in China. According to the data released by Korea international recently, the total stock of high-end shopping centers in Beijing remained at 5 million 100 thousand square meters at the end of the three quarter of 2013, but in the three quarter, the average vacancy rate of high-end shopping centers in Beijing increased by 2.2 percentage points to 9.3%. < /p >
< p > > there is a process from the opening up to the adjustment to the stability of the high-end shopping malls. It takes 2~3 years or even 5 years, but can the investors in the shopping mall stay so long? "An insider who did not want to be named predicted boldly that half of the luxury shopping centers would be closed in the next 5 years." blind business will result in the closure of 50% high-end shopping malls in 5 years, especially those of foreign enterprises who are not convinced by the climate. They do not have enough awareness of the luxury consumer market in China. " < /p >
< p > who created the luxury consumption data of China? Is it a rich man or a social celebrities? Du Lala? "In China, luxury goods have turned from the exclusive of the power class to the middle class consumption carnival. Not only are the nobles and business tycoons using luxury goods, but the middle class is also proud to wear or possess a luxury LOGO. Insiders admitted. < /p >
< p > Guan Youkang, general manager of Financial Street shopping center, believes that there is still a problem of the younger age of Chinese luxury consumers: "this is not the only phenomenon today. It is a unique phenomenon when China has luxury consumption, which is indeed quite different from that of other European and American luxury goods consumers." < /p >
< p > < strong > luxury > a href= "http://www.91se91.com/news/index_c.asp" > shopping center < /a > thematic < /strong > /p >
"P" luxury is actually a kind of enjoyment. It is more straightforward to say that people can fully appreciate the feeling of comfort. More and more people who come back from abroad or come back from business travel agree with this view and return to the luxury shopping mall. The comfortable feeling they mentioned actually comes from the supporting facilities related to the shopping center theme. < /p >
"P", general manager of the sate shopping center, Chi Yang admitted that the domestic shopping malls are not as sophisticated as foreign countries in dealing with some details. "For example, the layout of the window can be done like a work of art abroad. These software, the details of things, still need to learn slowly. < /p >
< p > "luxury shopping center must emphasize customer first, all kinds of shopping auxiliary facilities are complete, and from the perspective of business services, highlight the operator's concern for consumers." People in the industry are so commented. In many foreign countries, self-service banks, teller machines and foreign currency exchange facilities can be easily seen in many shopping centers, so that tourists can easily withdraw their money and buy and transform each other. A wide range of indoor passenger scooters allow visitors to avoid long walks on the way to shopping; a children's paradise with special care can enable a travelling traveller to comfortably send his child to the caregivers to relax and shop easily. High quality and efficient wireless network services enable business travelers to connect with the Internet to handle public affairs freely in the shopping center hall. The major travel agents in the store can provide convenient services such as car rental, hotel reservation and tour guides to the tourists in the past. Through the safe and convenient DHL express service counters, visitors from all over the world can send the gifts to the distant relatives and friends at the first time, thereby relieving the inconvenience caused by the increase in luggage to the tourists. < /p >
< p > luxury shopping mall mode still needs some time for China to explore, but their ideas apply to all shopping centers that are in operation or are being planned. In the current competitive commercial real estate, the magic weapon of victory is not what slogan has been played, how beautiful a name it is, but whether it can give customers the most real experience. < /p >