Interview With Tang Ligang, Chairman Of Jiangsu Datang Textile Company

< < p > in this year's fifteenth Jiangsu international a target= "_blank" href= "http://www.91se91.com/" > dress /a > Festival, Jiangsu Datang a target= "_blank" href= "target=" > textile < > Technology Co., Ltd. (hereinafter referred to as "Datang textile") has a huge lineup of "dream of the Tang Dynasty" Tang dance, "dream of silk" as a link, "Silk Road Flower Rain Tang Tang dream" feature film and "Datang Cup" college student fashion design exhibition and a series of activities, let the media focus, let the industry praise.

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< p > how does a private enterprise grow up to become a wonderful flower in the domestic textile and clothing industry by relying on independent innovation and brand management in the environment of the overall situation of the textile industry today? With these problems, I went into Datang textile and approached Tang Ligang, chairman of the board.

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< p > < strong > brand leading development < /strong > < /p >

< p > "textile industry is integrated into globalization, labor costs continue to rise, regional textile industry is heavy capacity and light brand, traditional processing and manufacturing industry is subject to market changes in upstream and downstream industries, and profits are seriously declining. What do domestic textile enterprises do? Only by taking independent innovation, independent brands and independent formats is the way of hope."

Tang Li Gang came to the point, "therefore, speaking of development trajectory, we can use" Datang dream "to achieve" brand dream "to sum up.

Brand dream runs through the whole career development history of our company.

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When the new century comes, private enterprises are accelerating the development of land, building factories and adding equipment, while Tang Gang Gang has set eyes on building P brand.

First, he borrowed the arrow from the grass and borrowed the brand of his friend, and he started to dress.

After the first taste of the brand effect, he quickly registered the "YAGE Shi man" clothing brand, thus starting his brand building road.

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< p > at this point, textile industry clothing and home textile brand names have gathered in all directions, but the European style is the most common, and homogenization is serious.

Tang Li Gang feels that he must avoid the edge and create new features.

After repeated planning, he decided to rely on technological innovation and take the road of integration of Chinese and Western cultures and ancient and modern ways, highlighting the integration of traditional culture and international fashion, and launching the "Datang Princess" series home textile brand, catering to consumers at all levels and forming brand characteristics.

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< p > Tang Li Gang has developed from the two ends of development and marketing, and has developed a series of classic "Princess series", "wedding series", "real silk series" and "mat series". It has cooperated with many home textile manufacturing enterprises, giving consideration to both production and marketing, taking the "dumbbell bell" business mode, sending quality merchandiser to processing enterprises, monitoring the whole process, and double locking the cost quality.

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< p > under the guidance of brand concept, Datang textile has developed a "blue sea" belonging to Datang brand.

Now, the company has formed a multi brand enterprise with "Datang Princess" home textile brand, "Dage Siman", "Boeing card blue" clothing brand and "Datang people" three brand as the main body, and the stores and franchisees in all parts of the country have increased to more than 50.

"Datang Princess" has also been named Jiangsu famous brand product and Jiangsu famous trademark.

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< p > < strong > cultural interpretation meaning < /strong > /p >

< p > "I sell both products and culture.

I am both a businessman and a cultural communicator.

Tang Ligang said, "from the beginning of the brand dream, I took my staff and put the roots of entrepreneurship in the fertile soil of culture, and took the national culture and the Tang culture as the background and backing of my own business."

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< p > in the process of brand promotion and promotion, < a href= "http://www.91se91.com/news/index_c.asp" > Datang textile < /a > did not simply produce relevant commercial advertisements, but focused on "advocacy by taking advantage of the situation", and produced a beautiful combination of boxing.

The famous actor Luyao Wang was invited to endorse and publicize the "Tang Tang Princess" brand. With the help of CCTV's "Jian Zhen Dong Du" TV play, it publicized the essence of Datang brand; participated in various high specification exhibitions many times, and a large number of high-end brand PK, such as Bosideng, Yalu, red bean and monlan, and filmed "the Silk Road Flower Rain Tang Tang dream" special promotional film, displaying the humanistic mood and rich connotation of "Datang dream and brand dream" with poetic language and dreamlike scenes, presenting the Tang culture with the most vividly.

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< p > in September 14th this year, at the fifteenth China Jiangsu international garment and household textile exhibition, Tang Dang textile named "Datang Cup" Jiangsu province college student costumes show has been highly praised by leaders at all levels and professionals in the industry, and has set up a stage of flying dreams for young college students.

Wang Tiankai, vice president of the China Textile Industry Association and other leaders, praised the works. Xu Kunyuan also awarded the "2013 Jiangsu fashion creative week special award" to Tang Li Gang.

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< p > < strong > innovation towards new high > /strong > /p >

< p > products, old faces, old ancestors, new faces and more successful businesses.

A successful brand needs not only the time-honored brand but also the "innovative" style.

In the development process of Datang textile, innovation is the eternal theme, and also the soaring wings of Datang's new heights.

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< p >, with the keen innovation, Datang textile has developed a series of products, such as ink and wash, blue and white.

Among them, "ink and wash" is a series of people who feel the moistening of the south of the Yangtze River and make the years more beautiful. The "blue and white" series is clean and elegant, which makes life more peaceful and comfortable. The "golden" series, such as the glaze of Datang, makes the life of Ankang more rich in quality.

These high-end, foreign style, upper grade products, let Datang textile products out of Jiangsu, to the whole country.

In 2012, the new home textile products designed by Datang textile were awarded the silver award in the "China International Household Textile Design Competition". The company's professional clothing < a target= "_blank" href= "http://www.91se91.com/" > designer "/a" was awarded the "excellent" award in the "National Women's post innovation skills competition".

Tang Ligang has also won the honor of "the national textile industry model worker", "the outstanding contribution worker of the national textile industrial cluster development", and the "Jiangsu textile and clothing annual innovation figure".

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< p > "at present, we are planning to invest in new industries. Relying on the resources of the AAA scenic spot and the development of Dongcheng District, we integrate the Datang Industrial Culture, traditional silk culture, Party building red culture, Dong Du tourism culture, successful auspicious culture and Huang Si Pu ecological culture to build Zhangjiagang's first industrial tourism enterprise and promote its pformation and upgrading."

Tang Ligang said, "next step, we will also base ourselves on the domestic market and look at the international market, and strive to depict" brand Datang, cultural Datang, creative Datang, talent Datang, tourism Datang "new picture scroll, and create our own" Datang flourishing age "with action.

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