Chongqing's Textile And Garment Industry Is Facing A Bottleneck And Is Seeking To Develop.

< p > Alibaba released data shows that in the past few days, "double eleven", Chongqing area's < a href= "http://www.91se91.com" > clothing > /a > turnover volume more than 1 million 600 thousand, the total sales amount of over 100 million. But from a national perspective, this figure is not beautiful. < /p >
< p > > Chongqing a > textile > /a > garment industry has created brilliance. Around the 90s of last century, with the influx of a large number of multinational brands, local enterprises were badly hurt. < /p >
Last year, the municipal government issued opinions on accelerating the development of the garment industry. In October 12th this year, the Chongqing Textile Industry Federation was established. It was proposed that in the next 3-5 years, the textile and garment sales revenue of the city will exceed 100 billion yuan. < /p >
< p > < strong > bottleneck is difficult to break through the bottom of the house is not solid, < /strong > /p >
< p > statistical data of China clothing association show that: in the about 40000000000 garments produced annually, "a href=" http://sx.sjfzxm.com "> Chongqing < /a" makes only 2%. < /p >
< p > the reasons for the unsatisfactory development of local garment enterprises are many, such as lack of talents, lack of funds, inadequate brand building and lack of industrial chains. < /p >
< p > in the clothing factory in Chongqing, the main workers are 70, only a few after 80 and 90, most young people are unwilling to engage in the dress "a href=" http://zs.sjfzxm.com/ from=dh "> processing /a. "Because of lack of manpower, some enterprises are afraid to take orders." Chongqing warm clothing factory owner Wen Jianrong said. < /p >
< p > Cheng Qifei, vice president of the Chongqing Municipal Federation of textile and garment industry association, said that at present, there are fewer professional clothing design talents and production management talents in the city. "Among the 300 enterprises in our chamber of Commerce, there are about 1500 people in this area." < /p >
< p > in the eyes of Li Yong, Secretary General of Chongqing Municipal Federation of textile and garment manufacturers, the clothing industry is facing the most serious problem, which is the lack of industrial chains. < /p >
< p > every year, Pu Xiaoyang, owner of Chongqing Yangyang nonwovens factory, has to import raw materials for non-woven surface from Jiangsu, Zhejiang and other places. "Every peak season, clothing enterprises are competing against each other, and whose new products can appear in front of consumers for the first time, who will occupy the commanding heights. But because Chongqing does not have a mature industrial chain, it is often in a downward trend in competition. He calculates that the cost of making the same clothes in Chongqing is more than 10% higher than that in Hangzhou. < /p >
What Cheng Qifei worries about is that P has more than 4000 textile and garment enterprises. Most of them do not form large-scale production, and there are few famous trademarks in the country. < /p >
< p > < strong > Enterprise spontaneous transformation and upgrading < /strong > < /p >
< p > bottlenecks, how can Chongqing textile and garment enterprises break through? < /p >
< p > some enterprises decided to embrace development. < /p >
< p > in January of this year, more than 500 enterprises under the Chaotianmen Apparel Enterprises Association launched the Chaotianmen garment industry alliance and formed Chongqing Shang Meng Industrial Company, sounding the assembly number. < /p >
"P", vice chairman of Shang Meng Wei, admitted that enterprises should not rely solely on their own efforts. The Chongqing garment industry needs an alliance to form a new garment industry cluster with high added value and strong competitiveness as the core of the "a href=" http://sjfzxm.com/DESIGN/designer/index.asp "design" /a "," a href= "http://www.91se91.com/business/" marketing "/a", and based on production and processing, modern logistics, media and information. < /p >
< p > it is understood that Shang alliance is also planning to build western fashion industry park, introducing zippers and other supporting enterprises, and in the existing nearly 1000 Chongqing clothing brands, 50 brands have been selected for key packaging and fame. < /p >
< p > other enterprises intend to realize transformation by exploiting the sales channels of e-commerce. < /p >
< p > in the vegetable garden dam, the first professional e-commerce clothing wholesale city in Southwest China is under construction. Here, the entity store is combined with the online store. The main function of the entity store is to display and retail goods, and the electronic store is responsible for receiving orders and promoting the network. < /p >
< p > < strong > sword refers to the western textile and garment industrial base < /strong > /p >
The upgrading of Chongqing's textile and garment industry has also been positively supported by P. < /p >
< p > at the end of last year, Chongqing issued the guiding opinions on further accelerating the development of textile and garment industry. It is mentioned that in 2015, the sales revenue of Chongqing textile and garment industry exceeded 135 billion yuan. This figure is 6 times the current sales revenue. < /p >
In the opinion of < p >, it is mentioned that a recognized garment designer who has registered and operates in Chongqing in the name of an individual or a company shall give a one-time subsidy of 300 thousand yuan, and a loan interest rate of one year will be discounted within the loan amount of less than 3 million yuan. Enterprises that have obtained the names of famous brand products and famous trademarks at the municipal level and above can also receive one-time awards. < /p >
< p > many enterprises believe that the "opinion" has brought dividends to development. Duan Ji, chairman of the Department of clothing, Yuan Hong, intends to take this "Dongfeng" and choose 1-2 coastal or foreign garment processing enterprises to cooperate. < /p >
< p > October this year, the Chongqing Textile Industry Federation was founded. In addition, combined with the construction of the five major functional areas in Chongqing, the Municipal Commission of letters and commissions also launched the construction of six major textile and garment industry gathering areas. < /p >
< p > according to the plan, in the next five years, the construction of the six major bases is expected to increase more than 20 billion yuan, and the new sales revenue will reach 50 billion yuan. This will enable Chongqing to become a textile and garment with a reasonable industrial structure, a relatively perfect industrial chain, and a considerable scale and important influence in the west of China. < a href= "http://www.91se91.com/information/index.asp" > industry < /a > base. < /p >