How To Use Wechat To Win The Marketing Battle Of Clothing Brand?

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< p > strong > Q1: how to make use of < a href= "http://sjfzxm.com/news/index_s.asp" > WeChat < /a > marketing? < /strong > /p >

< p > soup: rather than WeChat marketing, we can say that we provide more services to the brand fans in the form of the official WeChat, which runs "Jinyuan dress". At present, apart from editing a group of WeChat contents every day, our fans can also get more things through the three custom menus of "Jinyuan dress" official WeChat's home page "brand shopping area", "brand area" and "personal center". In addition, we can also achieve more convenient and deeper interaction through online consultation.

For example, new products, physical stores, etc.

Generally speaking, if we really want to achieve the goal of marketing through WeChat, we need to plan our operation ideas, integrate resources and set goals clearly.

If we do it for the sake of doing it, it will reduce the brand's status in the eyes of fans.

Therefore, the brand WeChat public account must make good use of the relationship between fans and themselves, and make WeChat marketing with the mentality of making friends, so as to narrow the distance between the two sides.

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< p > > strong > Q2: choose the reason for cooperation with WeChat? What is the monthly turnover rate? < /strong > /p >

< p > soup: on the one hand, WeChat has reached 6 hundred million users both at home and abroad. We are very optimistic about the future advantages of WeChat as a mobile electronic business portal. On the other hand, our brand has many stores and large consumer groups, which is conducive to the promotion of official WeChat. Next we will consider upgrading to service number and accessing micro payment, so as to make more exploration for cooperation between the two sides.

And the monthly turnover rate is currently in the nurturing period of WeChat shopping habits, which basically meets our expectations.

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What does WeChat bring to the clothing brand compared with the traditional sales way, < p > strong > Q3:? < /strong > < /p >

< p > soup: WeChat public account itself is "a href=" http://sjfzxm.com/news/index_s.asp "> /a > brand digital survival very good platform," Jinyuan dress "official WeChat is built in the form of light APP, while fans can read online information while shopping, so that compared with the traditional sales way, it is more conducive to promote consumer's brand awareness, in-depth understanding of each clothing, understand the designer's design inspiration and original intention, rather than a href=" http://sjfzxm.com/news/index_s.asp "> entity shop / a > salesperson to consumer colloquial introduction style, it is difficult to convey more brands what they want to express.

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