The Development Of Chongqing Clothing And Clothing Industry Is Out Of The Bottleneck

< p > the signing ceremony of the Chongqing Fashion Industrial Park in the development area of Ma Liu along the Yangtze River was held in Banan district.

< /p >

< p > reporter understands that the Chongqing fashion industry park adopts the whole industry chain mode, which integrates R & D, procurement, production, logistics and marketing.

According to the insiders, the implementation of the Chongqing fashion industrial park will change the powerless dilemma of Yu faction "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "and" single fight ". The whole industry chain cluster mode will speed up the upgrading of Chongqing garment industry.

< /p >

< p > < strong > strength scattered Yu faction clothing dilemma, < /strong > /p >

< p > according to Mou Wei, President of Chaotianmen garment enterprises association, taking the current more than 500 member enterprises of the association as an example, the total output value of last year was about 20000000000 Yuan, accounting for only 3% of the whole country. At present, there are a series of problems such as brand, no name brand, and no supporting industries.

"Many Chongqing clothing enterprises are small property plants which are rented in the urban and rural areas. They often face various problems, and some have moved five times in ten years."

< /p >

< p > in logistics, the head of a garment enterprise in Chongqing said that due to the far ranging raw materials such as distance and accessories, logistics procurement cost has become one of the bruising injuries of Chongqing clothing enterprises. It is generally twice as high as that in coastal areas. If it is purchased by a single enterprise with too much capital investment, there is obviously no cluster logistics procurement.

< /p >

< p > in addition, in original design, although Yu style clothing has gradually abandoned imitation copy and piracy, the lack of high-end talents has made Chongqing's garment industry face the bottleneck of development.

< /p >

"P >" at present the gap between the high-end talents of Chongqing service enterprises is at least 1000 people. "

Mou Wei disclosed in an interview with reporters, such as high-end plate maker and < a target= "_blank" href= "http://www.91se91.com/" > designer < /a >, the annual salary is more than ten million, but because of the fact that Chongqing's clothing industry is stragglers, it is difficult to form a large-scale effect, so it is difficult to attract enough talents.

"In general, the clothing industry in Chongqing is still at a low level, and it is badly in need of a platform for cluster development."

< /p >

< p > < strong > the whole industry chain helps boost the development of Chongqing garment industry < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_p.asp" > Chongqing < /a > Fashion Industrial Park project is located in Ma Liu Industrial Park, Banan, covering an area of about 1460 mu. The plan is made up of four large areas, namely, international fashion windows, fashion design Silicon Valley, ecological green workshop, and current logistics Park.

With the completion of the high-speed line along the Yangtze River at the end of this year and the completion of the construction of the caim mountain tunnel, it will seamlessly connect with the Chaotianmen International Trade City and Yuzhong Chaotianmen market.

< /p >

< p > according to the person in charge of Chongqing Fashion Industrial Park, the park will open up the middle and lower reaches of the industrial chain and form a cluster platform of "industrial design, raw material procurement, production processing, warehousing logistics, exhibition marketing, brand incubation", so as to promote the win-win development of garment enterprises.

< /p >

"P >" at present, we have actively joined the international fashion industry associations such as France, Italy and Korea.

We introduce quality resources such as R & D, exhibition and so on to achieve information sharing.

The responsible person said that through the globalization of resource allocation, we will fill the gaps in the high-end links of the industrial chain.

< /p >

< p > it is understood that the first phase of the Chongqing fashion industrial park will be completed by 2015. It will accommodate 180 enterprises and provide about 100 thousand jobs.

< /p >

< p > Mu Wei said, "a href=" http://www.91se91.com/news/index_c.asp "> Chongqing clothing > /a > enterprise development has great advantages, it will change the current high cost of local garment industry logistics procurement, lack of brand design talents, extensive production and processing.

< /p >

"P", Mou Wei further said, "take the electronic commerce alliance that we are developing now as an example. If a single enterprise opens a shop, the annual maintenance cost may be as high as millions, but hundreds of alliances will form an alliance with the electronic business platform, and each enterprise can share tens of thousands of yuan."

< /p >