Winter Boots Prices Are On The High Side Again.
< p > temperature drops suddenly, winter boots have been listed all over the market, each female a href= "http://www.91se91.com/" target= "_blank" > shoes "/a" brand counters prominent position, was early season star money.
Yesterday, reporters visited Beijing shopping malls found that short boots, boots, boots and other winter shoes became the main selling force of all footwear brands, but these new winter boots of the season are mostly expensive, and consumers complain that they can't afford to buy them.
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< p > reporter noted that many brands of winter boots even discount, the discount price is basically more than 1000 yuan, more expensive than ordinary 32 inch LCD TV.
Some famous brand winter boots even cost up to three thousand or four thousand yuan, so they can buy a iPad Air.
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< p > < strong > found < a href= "http://www.91se91.com/" > winter boots < /a > forty percent off is still more expensive than TV < /strong > /p >
< p > "a 32 inch LCD TV is only 1599 yuan, a pair of boots price 2680 yuan, forty percent off is more expensive than TV."
Recently, a Wuhan girl Tucao on the Internet said that buying a pair of brand boots cost half a month's salary, which is a bit unbearable.
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< p > yesterday, reporters visited several shopping centers in Beijing.
In the Department of Han Guang Department store, almost every brand in the brand shoe cabinet area is engaged in promotional activities, ranging from 100 to 20 minus 60.
"Now buying winter boots new models can enjoy discounts, which is quite appropriate."
A salesperson of a brand counter said that the new winter boots this year were basically discounted, and the final price would not be as high as the price tag.
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< p > but reporters found that even after the discount, the price of these winter boots is still high. Many of the new hot money discounts are over 1000 yuan.
Take a pair of single boots with a price tag of 1680 yuan as an example, take a full 100 reduction of 20 activity and pay 1280 yuan in the BELLE counter. The price of a pair of single medium boots in the HUSH counter is 2098 yuan, and 1298 yuan will be sold after the discount.
"The boots are too expensive, the price is 3099 yuan, and the discount is 2000 yuan."
Ms. sun hesitated before the ECCO counter, or gave up the purchase.
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< p > < strong > visit the boots store below thousand yuan. It is hard to find < /strong > /p >
Reporter P noticed that although it was working day, many women were trying to buy them in the shoe area.
"My God, more than 2600? How did the winter boots go up again this year? It's so expensive! It's more expensive than my refrigerator and color TV!" customers were surprised to discuss with their partners while picking.
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< p > reporters have visited several circles to find that the price of winter boots has gone up again this year. The number of boots is less than 1000 yuan, and the boots are more than two thousand or three thousand yuan, which makes many customers feel difficult to start.
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< p > reporters visited Teenmix, BELLE, Tata, and so many brands such as a href= "http://www.91se91.com/news/index_s.asp" > female shoe store < /a >, picked up several ordinary new listed middle boots, the price was between 1680 yuan and 2999 yuan.
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< p > a person in charge of a shopping mall told reporters that the price of a knee long winter boots last year was about 2000 yuan, even if it was expensive, and this year's 2000 yuan close to 3000 yuan boots can be seen everywhere in the brand shoe counter.
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< p > in addition, the price of short boots has generally increased by about one hundred or two hundred, and the design of three digit figures has become a rare commodity.
"The price of newly released women's boots this year is higher than that of last year. The price increase of winter boots is much more than that of < a href=" http://www.91se91.com/ "target=" _blank "> clothing < /a > bags.
The person in charge said.
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< p > while the price of women's boots has risen sharply, the reporter has noticed that the price of men's leather shoes is also rising quietly.
According to a supplier of men's shoes, "the supply price of old men's shoes has not risen substantially, but the supply price of new men's shoes this winter has increased by 100 yuan on average, compared with last year."
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< p > < strong > analysis cost price rise, boots become "noble" < /strong > /p >
"P >, why does the price of the boots rise every year?" the reporter interviewed learned that the main reason for the increase in winter boots was the price rise of all kinds of raw materials, such as the price of raw materials such as cowhide and sheepskin, which rose nearly 10% this year.
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< p > in addition, some winter boots have been innovating in style and craft this year, especially fur this year. Many winter boots have been joined by fur and some accessories such as rivets, fringes, diamond accessories and so on have also increased the price of boots.
Especially for boots, with more materials, the increase is even more obvious.
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< p > footwear manufacturers are mainly concentrated in Wenzhou, Fuzhou and other places. This year, shoemaking enterprises are generally facing difficulties in recruiting workers, and workers' wages are generally rising, which is also one of the reasons for the price increase of winter boots.
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< p > according to industry sources, leather materials were raised earlier this year, but the use of sandals on leather materials in summer is relatively small, so consumers have no obvious feelings about the rising cost of raw materials. But in winter, when winter boots with large quantities of leather materials are put on the market, consumers feel that winter boots are much more expensive.
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< p > he added that the cost of various venues, circulation and labor costs of the shopping malls increased, and the price of leather and other leather materials also increased, making the price of boots increased by about 10% this year.
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< p > reporter has learned that compared with last year, logistics and pportation and warehousing costs have risen by nearly 20%, the salaries of personnel have increased by 30%-40%, and the cost of shopping malls has increased by 10%-15%.
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< p > < strong > the sales of the shopping malls are more expensive than those of a href= "http://www.91se91.com/news/index_q.asp".
< p > sales of winter boots in shopping malls are still very expensive after sale. Some consumers feel complemented: "every year the price is doubling up. Is this to be higher than the price?" and many consumers choose to buy online and purchase on the same time.
"I'm sure I won't spend one thousand or two thousand on physical stores to buy shoes, buy them online, and at least half the shoes of the same type."
Online shopping enthusiast Ms. Wang told reporters.
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< p > then the reporter searched some online brand purchasing shops, and found that the price of the long winter boots was mostly seven hundred or eight hundred yuan a pair, and these winter boots had to sell more than two thousand pairs in the market.
During the interview, the online customer service staff told reporters that online shopping can not only guarantee genuine products, but also offer three packages and certificates, special invoice and so on.
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< p > reporters randomly interviewed several regular online shopping consumers, who generally reflected that compared with previous years, shop prices for winter boots rose very little, about 150 yuan -300 yuan.
Monthly sales of over 10000 pairs of online shops are everywhere, and some even reach more than 60 thousand pairs.
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< p > reporter found that high sales and low prices are closely related, sales of over 10000 pairs of popular shops, snow boots are basically below 150 yuan price.
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< p > during the visit, many people said that because they were worried about the quality of boots, they should try their best to choose the brands they knew when they bought them.
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< p > and now the brand basically has network sales channels, and the selling price is relatively cheap.
But the price of winter boots on the Internet is different. It is not easy to distinguish between true and false. It is recommended that consumers choose the best flagship store.
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< p > strong > price this year, the average price of leather boots has increased by 10%, < /strong > /p >
< p > in fact, the styles and fabrics of the new leather boots this year have not changed much in recent years, but the price has gone up a lot.
Take boots for example, for example, its cowhide boots cost about 1600 yuan last year, and the price of new leather boots this year is basically 1899 yuan.
One consumer told reporters that the most expensive purchase of double winter boots last year was about 1000 yuan, but this year many leather boots are priced at around 1600-1800 yuan.
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< p > an industry insider told reporters that the price of boots will rise a little every year, even if it is nearly the same style, this year will be more than 10% higher than that of last year.
According to the head of a shopping mall shoe store, the price increases of leather boots and leather bags are around 10% this year.
No wonder netizens exclaimed: "this increase, CPI do not know how far away."
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According to the insiders, the order price of imported leather goods has increased by 10% as early as the first half of the year, because the summer sandals are less leather, and many of them can be replaced by PVC fabrics, so the price of sandals has not gone up very obviously. P
In the winter, many brands will make up the difference with the help of winter boots.
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This year, the pretty rough heel and waterproof platform of P have become the main design of many brand winter boots.
A brand's shopping guide told reporters that the handsome boots with the boots compatible with mechanical boots and the handsome Knights of the British Knight were also comfortable to wear, so the sales volume was good.
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< p > "some styles are very designed and customers will be especially fond of them."
In terms of color, in addition to the mainstream colors of winter boots such as black, brown, coffee and so on, wine red, Tibetan blue and other more outstanding colors become the main color pushing system of many brands this year.
In addition, leopard print, splicing wind, fur wind and other elements are quite popular.
The shopping guide said.
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Less than P, snow boots, which are known for their warmth and comfort, remain stable in winter boots, and many eyebrows regard them as essential.
This winter's snow boots have made more detailed classification in terms of material diversity, style richness and price differentiation.
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< p > in terms of fashion, many winter boots have also made new attempts, such as basic joking, national style, cowboy creativity, metal rock, cartoon cute, luxury limited series and so on, which incorporate the details of tie dye, rivet, leopard print, camouflage, fringes and so on.
Take the fashionable rivet, fur and body snow boots as an example, its low-key color, suede fur + cow's velvet material, metal buttons and boots are decorated with fashionable rivets, showing the temperament and fashion, perfect interpretation of the winter ice and snow charm atmosphere.
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