Customers Lead Luxury Brands To Digital Channels.

< p > for many luxury consumers, the attraction of luxury goods is far greater than having them. This is an experience of buying expensive items.

How to distinguish luxury purchase experience from mass consumption experience is based on personal judgement.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > eMarketer > /a > a new report "luxury consumers: customers lead the brand to digital channel". When an exclusive dealer provides brand to consumers, whether it is limited edition goods, whether it is the first time to see a product or provide personalized service is a core factor of luxury purchase experience.

This is the reason why luxury goods businesses initially refused to turn to digital areas because they needed to create a virtual space for their luxury goods.

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So what has changed? Why should luxury brands reconsider the way they dislike and turn to "a href=" http://www.91se91.com/news/index_c.asp "digital marketing" /a? Here are some developments that have forced luxury businesses to increase investment in P networks.

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< p > a main reason is that the time spent by the rich on the Internet has increased.

Ipsos MediaCT found that the number of families earning more than $100 thousand a year in the US increased by nearly 1/4 from 2011 to 2013, increasing from 32.8 hours per week to 41.6 hours per week.

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< p > "they are not full of brain fat."

"These people save time through network resources," says CEO Skip Brand at Martini Media (a href= "http://www.91se91.com/news/index_c.asp", a luxury /a > marketing digital agent).

They will spend money to save time. "

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< p > rich people spend more time on the Internet, that is to say, they buy more online.

Martini Media pointed out that compared with the same period last year, the average consumption of the rich in luxury websites increased by 20% in the second quarter of 2013.

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The survey of American Express Publishing and Harrison Group in the first quarter of 2013 shows that 48% of the wealthy who earn more than 100 thousand dollars believe that they find new luxuries in online shopping, and almost 50% think they find new luxuries when shopping in the physical store.

Although consumers still shop and find products mainly in physical stores, they should increase the exposure of product information on the Internet.

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< p > although this is not a luxury, consumers no longer like to go to the physical store (the same is true for bulk purchases).

In April 2013, Luxury Institute conducted a study on the habits of Internet users buying more than US $150 thousand, pointing out that 48% of respondents obtained luxury online fashion information through computers.

Only 1/4 people buy luxury goods on the Internet.

Meanwhile, 72% of the rich think they go to the store to get luxury fashion information, and 62% think they only go shopping in the physical store.

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