Dialogue Just For Tee'S Brand Founder - Zhang Beiyong

< p > take Tee as the main carrier, wake up the ego of everyone in the era of faith loss, and "Just For" in everyone's heart.

< a href= "http://www.91se91.com/pioneer/" > Zhang Bei Yong < /a >.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/06/20131206040908_sj.JPG "/" < > > "

More than ten years in the field of creativity and design, Zhang Beiyong has traveled to 4 international companies including P Zhang Bei Yong RCWW and so on. He has been in charge of the visual communication of many famous brands. Since 2008, he has become an independent creative person, exploring cross-border activities in many visual performance areas such as plane, photography, fashion, fashion, and so on. "LB"

In 2010, we created our own a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > Just For Tee.

He hopes to use Tee as the main carrier to awaken everyone's self in mind and the "Just For" in everyone's heart.

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P: < strong > reporter: I see you held a fashion conference on "feeling free and pursuing yourself" this spring. Can you give us a brief introduction? < /strong > /p >

< p > Zhang Beiyong: this time, the main theme is "broken mirror", which is mainly based on traditional high-grade wool, cotton, linen and leather.

With color and black and white lead, it runs through emerald green, deep grass green, deep lake blue and extremely low-key sauce red.

Then the "broken mirror" technique runs through, reflecting a sense of breaking through the pursuit of freedom.

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P: < strong > reporter: in 2010, you established the clothing brand "a href=" http://www.91se91.com/news/index_c.asp "Just For Tee" /a ". What is its market positioning?

< p > Zhang Beiyong: Just For Tee has a strong sense of design and personality. It requires a higher sense of fashion and collocation of consumers.

But we will have relatively ordinary money later.

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< p > < strong > reporter: I see that there are many changes in your design style. There are many kinds.

Will you worry too much about the style and reduce its brand identification? < /strong > /p >

< p > Zhang Beiyong: I think brand recognition is not entirely linked to the specific style of clothing.

Although we have shown a lot of specific styles, there is one main direction that remains unchanged, that is, Mashup and individuality.

It has different effects on everyone. Such clothes will not crash easily as some popular brands do. So you are unique in going out.

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< p > < strong > reporter: I heard that you are not a professional fashion girl. Why did you enter this field at that time? Were you very confident then? < /strong > /p >

< p > Zhang Beiyong: I used to study visual arts, but later I changed to fashion design.

So my own level of aesthetic appreciation of visual arts is better than that of ordinary fashion designers. I am still very confident.

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< p > < strong > reporter: this change should still be quite large. Is there any particular difficulty at a certain stage? How did it break through the difficulties at that time? < /strong > /p >

< p > Zhang Beiyong: there must be some difficulty, because after all, it is not the origin of fashion design.

At that time, the hard technology that was mainly based on clothing design was very necessary to learn, for example, how to select fabric and feel the material of fabric, and how to cut stereotage.

When I first pferred, I spent a lot of energy to learn to make up for the deficiencies at that time.

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Although P has gone through many twists and turns during the initial pition, Zhang Yongbei has successfully pformed into an excellent fashion designer by his enthusiasm and unremitting efforts in fashion design.

And when he talked to him in his life, Zhang Yong was told that his work and life had been integrated, and he always had an inspiration that inspired him in a crack in life.

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< p > < strong > reporter: what kind of state is the most suitable for creation? < /strong > < /p >

< p > Zhang Beiyong: my creation is relatively casual, it is produced in life, and in any case, there may be inspiration for creation.

But a quiet environment will surely be better.

Experience life can be varied.

But creation must not be disturbed by the outside world.

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< p > < strong > reporter: when do you think you have the most sense of creation? < /strong > < /p >

< p > Zhang Beiyong: This is also a lot, for example, when you go shopping, or when you take a bath, sometimes you even have to talk about things that do not have boundaries, and you will suddenly have creative inspiration.

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< p > < strong > reporter: where do you usually collect information and trends? < /strong > < /p >

< p > Zhang Beiyong: in fact, we need to start with the current people's dressing styles and understand the trend of next season.

So this ability is also an advantage for me.

The color used before our J Chang Bei Yong St For Tee is exactly the color of the popular market later. It looks very coincidental. Actually, when I first designed it, it was based on the prevailing market to predict the trend of the next stage.

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< p > strong > reporter: so what do you think will be the trend and direction of fashion design next year? < /strong > /p >

< p > Zhang Beiyong: we see many bright colors and complicated patterns this year. This will continue to prevail next year.

In addition, the retro trend will not go away. It is likely to continue to integrate modern elements and retro elements.

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