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    Forecast Of Textile And Clothing Investment In 2014: Casual Wear Home Textiles Or Bottoming Out

    2013/12/7 13:41:00 41

    2014 Textile And ClothingCasual WearHome TextilesMen'S WearAmerican DressLuo Lai Home TextilesLu Tai AO2OClothing.

    < p > business cycle: casual wear and < a href= "http://sjfzxm.com/news/index_s.asp" > Home Textiles < /a > sub industries have bottomed out, men's clothing still needs to wait. In 2013, a href= "http://sjfzxm.com/news/index_s.asp" > textile and apparel < /a > was weaker than Shen Wan A. As of November 19th, the relative profit of the plate was -2.4%, of which the textile manufacturing sector had a relative return of 3%, showing a relatively good performance. Textile and garment exports increased by 10.9% in 1-10 months, and domestic demand remained low in 2013, and terminal sales were weak. From the report, 14 years of brand clothing performance showed a downward trend. It is expected that 14 years' a href= "http://sjfzxm.com/news/index_s.asp" > casual wear "/a", home textiles will bottom up; the profit quality men's clothing is still deteriorating, casual wear home textiles is more robust; orders will see that the decline in leisure is narrowed, home textile orders will be positive, men's clothing will further decline; from the number of channels, men's casual wear is shrinking, home textiles is still growing steadily; from the order of plate adjustment, sports have gradually bottomed out, and the stock price of key companies has rebounded sharply. We expect that casual wear and home textiles will gradually get out of the bottom in 2014, and men's clothing needs to be delayed later. < /p >
    < p > > a href= "http://sjfzxm.com/news/index_s.asp" > brand clothing < /a >: the industry is facing spanformation, reshaping product cost performance with overall operational efficiency. In the past, the growth of shop sales has come to an end. Future enterprises need to work hard to improve their efficiency and accuracy, so as to enhance their operational efficiency and enhance their cost performance. We believe that we can enhance operational efficiency from four aspects: (1) product design capability: highlighting the brand of single product brand; single product driving will improve the management efficiency of the supply chain, and at the same time, it can promote the improvement of the sales rate. (2) retail operation capacity: Taking the direct operation of franchising as the core, and implementing the direct management responsibility mechanism to join the evaluation mechanism. (3) data analysis ability: establish the relationship between business sense and financial evaluation through a perfect data collection system, thus fully implementing operational data as the core organization form. (4) marketing and promotion capabilities: parity products can be communicated with consumers through shops without guiding consumption. High-end merchandise guided consumption is expected to boost the associated rate. Brand dealers are coming back to the era of product leadership. < /p >
    < p > Electronic Commerce: < a href= "http://sjfzxm.com/news/index_s.asp > > O2O < /a > what has changed? At present, with the rising of traffic cost, the cheap advantage of Amoy brand is weakened, and the traditional brand touches the net. From this year's double eleven situation, men's clothing, home textiles and other categories of traditional brands ranked first in sales. In the future, we believe that high priced brands will dominate new channels with sub brand strategy. The sub brand should create a new sub license gene with a brand new strategy and brand new product, marketing and display strategy. Cheap brand O2O provides a solid data guarantee for the operation of traditional enterprises. It helps enterprises understand the massive data behind the electricity supplier and dig deep into the needs of users. In the long run, we believe that the generation of O2O will help improve the efficiency of spanparent shopping of < a href= "http://sjfzxm.com/news/index_s.asp" > clothing < /a > product prices. At the same time, we will promote consumers to share and exchange products more conveniently to form tribal consumer groups. < /p >
    < p > Investment Strategy: 2014 in the first half of the year, it is optimistic about casual wear, < a href= "http://sjfzxm.com/news/index_s.asp" > Home Textiles < /a > two sub sectors, the inventory is coming to an end, and the turning point is expected to emerge in the first half of next year. Recommended American Apparel, Luo Lai home textiles, Lu Tai A, Semir costumes, fuanna. (1) < a href= "http://sjfzxm.com/news/index_s.asp" > Mei Bang dress > /a >: after actively leaving the inventory burden, actively spanforming and innovating, launching new product and store image, exploring positively in the electricity supplier and O2O, spanforming in the forefront of the industry. After the adjustment of stock price, investment value is highlighted, giving long-term investors better buying opportunities. (2) < a href= "http://sjfzxm.com/news/index_s.asp" > "Luo Lai home textile": < /a > channel inventory clearance is coming to an end. It is expected that the replenishment cycle will be held next year. Meanwhile, the sub brand LOVO electric business will win the lead in 160 million, and the 160 million sale of home textile sub category will be the first place. The future is expected to gradually promote brand segmentation strategy, relying on LOVO brand to expand the electricity supplier market advantage. (3) < a href= "http://sjfzxm.com/news/index_s.asp" > Lu Tai A < /a >: the company is the world's largest yarn dyed fabric manufacturer, with abundant cash flow, R & D innovation is the driving force for sustainable development, and only 7.5 times in 14 years, underestimating the value of price. < a href= "http://sjfzxm.com/news/index_s.asp > > Semir < /a > inventory problem is gradually solved. In the future, we plan to build a multi brand operation platform through acquisition and merger. Semir brand will improve its management ability through hard work. < a href= "http://sjfzxm.com/news/index_s.asp" > fuanna < /a > straight battalion accounts for high growth, and "small IKEA" caters to "big home" spanformation. Overall, we think 2013 is the year of textile and garment industry adjustment, and 2014 is expected to resume growth. The market is worth looking forward to! < /p >
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