Garment Enterprises Are Custom-Oriented And Carry Out Advanced Customization.

< p > at the end of last month, a href= "http://www.91se91.com/pioneer/" > nine herd Wang < /a > released a show in Quanzhou, which attracted the attention of the industry. A set of advanced custom clothes made by the chief designer of Zhao Yufeng, the ultimate prize of the show's lucky draw, became the focus of the media. It was considered to be the symbol of the king of the whole village. In addition to the nine wolves, seven wolves and other Fujian faction, and designer brands such as Ji Wen Bo and Ceng Fengfei, they have also made efforts to make advanced customization in recent one or two years. < /p >
< p > < strong > more home service enterprises carry out advanced customization < /strong > < /p >.
On the night of November 30th P, a thank you dinner for VIP customers was unveiled at the fashion shop of nine herd kings. Nearly 200 VIP customers and executives from the nine Mu Wang company attended the launching meeting of Jomoo's Wang Shen Shi Quan Zhou Railway Station entitled "elegance". That night, the 2013 spring and summer new products released in the autumn and winter of 9 Mu Wang were held. The media clearly focused more attention on the advanced customization of the nine year old Wang in the past one or two years in the past one or two years. < /p >
< p > > "a href=" http://www.91se91.com/pioneer/ "," Hu Zhong Hui "/a, the director of the brand center of the nine Mu Wang market, said that the senior custom of the nine herding king has been doing it, but it is mainly focused on the appreciation of VIP and high-end customers, and the business is still in its infancy. In the view of chief designer Zhao Yufeng, the effort to make advanced customization is in line with the trend, because at present, the brand of "nine herding" is in the middle and high end. If we want to enter the ranks of the world's top brands, we must have the standards that conform to the international standard. < /p >
< p > the same as that of the king of nine herd, there is another representative of the Min faction. In the Spring Festival Gala in 2013, accompanied by a tick, Li Chen, the spokesperson of the seven wolf, appeared in the costume world with a blue suit of high quality custom suits. < /p >
< p > as early as the 2012 China International Fashion Week stage, the strategic cooperation with Huayi and star show made the seven wolves become the biggest bright spot. Meanwhile, the "celebrities advanced customization" appeared at the same time, which attracted widespread concern in the industry. In 2012, the seven wolves provided Zhang Hanyu, Li Chen, Li Jian, Zheng Yu and many other personas to attend the film festival, international fashion week and concert. In addition, many famous designers in Quanzhou, such as Ji Wenbo, Ceng Fengfei and other Jinding award winners, have been making advanced customization in recent years, providing exclusive services to celebrities from all walks of life. < /p >
< p > < strong > customer's DNA < /strong > /p >
< p > for what is advanced customization, Zhao Yufeng thinks that the true < a href= "http://www.91se91.com/pioneer/" > the advanced customization < /a > must be differentiated, but it is not only the differentiation. "The core point is that individuals display their culture, accomplishment and quality of life through clothing customization and image design. They belong to the DNA of customers rather than the DNA of a brand, so the real high level customization is the communication between designers and customers." "The ordinary garment designer may not know who the object is, but the advanced customization must be face-to-face, serving only one individual." Zhao Yufeng said. < /p >
< p > it is understood that at present, most garment enterprises have three kinds of customization: the first customization is the tailoring of garment size, that is to say, a series of themed garment designs are launched every year. After the company has been designed, customers choose the right ones; the second customization is customized according to the customers' special shape or the needs of some activities; this is exclusive and also belongs to the advanced customization; the third customization is to enjoy the advanced customization, that is, the whole process of the daily life, visits and social activities of the customers throughout the year. < /p >
< p > Zhao Yufeng believes that the biggest difference between advanced customization and ordinary garment customization is that advanced customization is a face-to-face communication between designers and customers, and designers' cultural accomplishment, technical skills and even taste of life are all kinds of communication to customers. Therefore, advanced customization must have a core designer with soul meaning. At the same time, advanced customization requires a modern small workshop efficient and fast production team. Therefore, it is very important whether the enterprise strength is strong, whether there are traditional manual advanced technology, and whether there is a rapid supply chain. If these conditions do not exist, then it can not be said to be exclusive exclusive customization, at best, only in the traditional sense of group buying. < /p >
< p > < strong > market is the only standard for advanced customization < /strong > < /p >
< p > for designer's advanced customization, Mr. Yang Ziming believes that the market is the only criterion for testing. "CABBEEN" It is the essential difference between us as a fashion designer and an artist that we need to discount the finished goods and the goods after the season. An artist can be absolutely self, do what he wants to do, appreciate it, and buy it without appreciating my words. However, as a fashion designer, we have to pay attention to who the consumers are, and this is the thing that designers should pay attention to. < /p >
< p > "every piece of clothing is made for consumers, not for museums." As clothing a href= "http://www.91se91.com/pioneer/" > designer < /a >, we should put artistic talent and creativity in clothing works, so that consumers can spend money to buy your works, which can reflect your value. Only the market is the sole criterion for testing our value. " Yang Ziming said. < /p >
< p > for advanced customization of designer brand in Quanzhou, Zhao Yufeng said that many designers aspire to advanced customization. As designers, they want to communicate face-to-face with consumers. This is a good phenomenon. "Any culture is a hundred flowers bloom. I hope every designer and every brand will serve a group of people who know their own culture well, and at the same time cultivate their own style and culture." < /p >