H&M Sport Sportswear Product Line Will Be Launched In January.

The second largest in the world clothing The retailer H&M Hennes & Mauritz AB (HMb.ST) Hayne Maurice group will launch the H&M Sport sportswear product line in the global market in January 2, 2014 to promote the development of sports goods in an all-round way.

H&M will set up sportswear area in designated stores to provide customers with "fashion" and "comfort" and "performance" for men's wear, women's wear and children's sportswear and accessories, including waterproof and waterproof running jackets. Sports warm-up clothing Yoga suits and outdoor sports protective jackets.

In January of this year, H&M Hennes & Mauritz AB (HMb.ST) Hein Morris announced the signing of Czech tennis star Tom Tom s Berdych Thomas Bertic as the H&M brand ambassador, Tomas Berdych Thomas Bertic wearing a tennis tennis costume to participate in the formal competition, and the two sides simultaneously launched the tennis ball clothing series. Although the move has "plagiarized" rival Fast Retaling Co. Ltd. (9983.T) fast Marketing Group's Uniqlo UNIQLO last May signed Novak Djokovic Novak Dyokovic action, but also shows that H&M in sports apparel field ambitions.

　 {page_break}

　　 H&M It signed a 4 year contract with the Swedish Olympic Committee and Paralympic Committee. It will sponsor the Swedish Olympic team in the 2014 Olympic Winter Games in Sochi, Russia and the Brazil Rio De Janeiro Olympic Games in 2016. The Swedish Olympic team will wear the costumes designed by H&M at the opening and closing ceremonies of the two Olympic Games. The brand will also provide training clothes and casual wear for the delegation to wear in the Olympic village.

Last year, H&M set up two guerrilla stores in H&M Sport sportswear series in London before the London Olympic Games to test the market temperature. Zara, the world's largest apparel retailer, Inditex SA (ITX.MC) contracted to produce and sell NBA theme T-shirts in April.