Interview With Wu Suiping, Founder And Chairman Of Ma Tian - Na

< p > there are many enterprises in the streets of Buji, Ma Tiannu, who is determined to be China's "Chanel" brand clothing enterprise. The local brand clothing company that has grown up in Longgang now has many private brands. A few days ago, Ma Tiannu, founder and chairman of Wu Suiping, interviewed about the growth path, innovation and business strategy of the company. < /p >
< p > < strong > growth path is determined to be China's best a href= "http://www.91se91.com/news/index_c.asp" > women's wear > /a > brand < /strong > /p >
< p > Ma Tian - Na's experience from scratch and from small to big is quite representative in many local brand enterprises in Shenzhen. At first, Wu Suiping's wife liked to make clothes on her own. A friend selling clothes took a few pieces and sold them in the store. So the couple began to try to sell their own clothes, and then developed to wholesale, "wholesale led to mass production, resulting in the idea of building a factory." Wu Suiping recalls. < /p >
< p > 1994, < a href= "http://www.91se91.com/pioneer/" > Wu Suiping < /a > and wife Huang Yichun founded the company of Ma Tian Ni clothing Monopoly chain company, embarked on the brand road, "the pattern at that time was the former shop after factory." There has been a great turn in the development of Ma Tien slave in 2005 and 2006. "At that time felt that the operation was a bit difficult." Wu Suiping said that he had always been invited by the Taiwan master and felt that he wanted to go to the West for better design. In 2005, he began to work with designers in Milan, Italy. At the same time, the group began to bid farewell to the old mode of enterprise operation, and opened the road of professional and modern enterprise transformation. < /p >
< p > 2007, the new listing of "a href=" http://www.91se91.com/news/index_c.asp "> Ma Tiannu < /a > increased by 60%, and this seemingly risky behavior of others has made Ma Tiannu an unprecedented success, thus becoming China's first-line brand. In 2010, Ma Tian Nu launched its top brand, Adan, to become the pronoun of Chinese advanced custom clothes. At present, he has owned about 400 stores nationwide, and has a large garment production base in Shenzhen Sai rabbit digital science and Technology Park, covering an area of more than 28000 square meters. "Ma's goal is to become China's top company and top brand and become the first brand of Chinese women's wear." Wu Suiping said. < /p >
< p > < strong > the way of innovation. Dress design requires "setting things for people", < /strong > < /p >
< p > he thinks that some industries are "people who set things up", but the creative industries such as brand clothing are "setting things up for people". It is for this reason that when he was keenly aware of the gradual consumption mainstream of post-80s consumers needed to launch new brands, he returned to Canada and Italy after studying abroad, and once returned to Milan after the return of his daughter, who had worked in the world's top brand design company, to launch the new brand "KODICE". In his view, KODICE brand and other brands are not the relationship between Lexus and other TOYOTA brand, but the relationship between apple and other mobile phone brands. < /p >
< p > "do not think that the clothing industry is a traditional industry, there is no innovation." Wu Suiping believes that the clothing industry is also a creative design industry, and it needs innovation. "I think the innovation of clothing needs to start from the details. After repeated accumulation of subtle differences, the details of innovation will become the overall style innovation." < /p >
< p > < strong > operation of "oil saving lamp will definitely smoke" < /strong > /p >
< p > "employees are the biggest wealth of enterprises." On the first floor of the office building, there is a staff cultural activity center with jumper and other equipment. The company also offers yoga classes, taekwondo and other fitness courses for its employees. < /p >
< p > Wu said that an enterprise should have five kinds of consciousness: brand consciousness, competition consciousness, management consciousness, cost consciousness and crisis consciousness. Among them, cost consciousness is not always a kind of operation cost that people often understand to save cost, including manpower cost. "Oil saving lamps must be smoky. What I call cost consciousness includes waste control, including preferential treatment for excellent employees and professionals." < /p >
< p > at present, there are many experienced employees in the company. "To do a good dress requires experience, the more handmade it is, the more valuable it is. If it is not better for employees, how can they make good clothes?" Wu Suiping said, "/p".
Wu Suiping P often transfers his business philosophy to the distributors of the company. Every time he opens a distributor, he will send some books to the customers, such as "how to bring a team together" and so on. < /p >
< p > the road of brand development is difficult and requires sharp market sense. This is also a key factor for the development of enterprises. In an interview with reporters, Wu Suiping took the initiative to talk about the just concluded the third Plenary Session of the 18th CPC Central Committee of the party. "This plenary session may change some of the inherent views and cognition of these twenty or thirty years, and I am very excited and excited about the discussion of the market and private enterprises. This will be a great opportunity." < /p >