Liu Qiongying Leads SHEME Brand Into The World Stage

< p > < strong > < a > href= > http://www.91se91.com/news/index_p.asp > > Chengdu > /a > making fine products to the global market < /strong > /p >

In 2009, at the inauguration ceremony of President Obama in the United States, Mrs. Obama passed through a pair of women's shoes produced by the Chengdu bareland shoe factory, which attracted the attention of the global industry and opened the prelude to "Chengdu made" boutique on the world stage.

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< p > reporter learned from the Chengdu Wuhou New Town Management Committee that Chengdu, China's < a href= "http://www.91se91.com/news/index_p.asp" > women's shoes < /a > can be described as crouching tiger, hidden dragon, and the world's largest foundry factories such as KENZO and GUSEE are hidden here. Moreover, some factories also have close cooperation with the German Footwear Association. SHEME is also a member of China's women's shoes, but it keeps silent about Chengdu.

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"P" is quietly built in Chengdu, and the brand that aims to achieve global goals is much more than this one.

Founded in 2011, Jiayi Ya Tibet is a brand with jade jadeware as its selling point.

At the beginning of its founding, Jiayi Ya Tibet took great care in the first luxury exhibition in Chengdu. Its traditional products and fashion technology made it a success.

Because of its successful operation, the founder of this year started another brand, Miao Xiang Ya, to create a series of exquisite incense sticks, aiming at the whole country and even the whole world.

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< p > > in order to push the < a href= "http://www.91se91.com/news/index_p.asp" > SHEME < /a > to the world stage, Liu Qiongying led the team to do a lot of arduous work and spent a lot of energy and financial resources. In London Fashion Week, Paris fashion week tasting conference and German legend circle, there are SHEME.

SHEME is not only setting up shop in Shanghai and Beijing, but also in Hongkong, New York and London.

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< p > the relevant personnel of Wuhou New Town Management Committee said that taking the international marketing route and setting up a self flagship flagship store, displaying the brand concept, creativity and product display on the spot can greatly enhance the image and international status of Chengdu brand.

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< p > < strong > behind the scenes is not inferior to the international standard < /strong > < /p >.

< p > brand strength is the key to deciding the development of a brand. Is it possible to make money by throwing money? Things are not so simple! < /p >

< p > Liu Qiongying admits that in order to create a brand, SHEME has created the brand concept of "walking art", and has hired talented designers such as Chanel and former KENZO designers.

With the participation of top designers in Italy, France and Canada, the director of Italy products supervised and tested the whole process. SHEME successfully captured the hearts of some high-end consumers. Cherry Blair, the former British Prime Minister's wife, once sighed that SHEME is a fine piece of art.

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Yu Li, managing director of Jiayi Ya Zan and Miao Xiang Ya Zan, has the same idea. In order to create these two brands, Li will personally design and make p products for guests.

She graduated from the American gemstone Research Institute and obtained the certificate of jewelry appraiser, jewelry designer and jewelry technologist. There are few jewelry experts who have three authoritative certificates in China.

Many of the world's top jewelry designers have graduated from the school, and Wan Baobao, the famous Chinese jewelry designer, is also an alumni.

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< p > < strong > positioning Chinese tradition to cater to the world trend < /strong > /p >

< p > quality is an important guarantee for quality products. Besides the quality of products, boutique industry is more important to the style, which is also the first impression of the guests.

Jiayi Ya Tibet can quickly seize the jadeite market, and its western style design is also inseparable.

"Although our products are used in China's traditional materials such as jadeite and jade, many of them are mixed up with Western art, and are very popular among consumers, especially young consumers."

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