Wuxi Lanxiang Adhesive Industry: Quality First Grasp Market Trend

< p > "our company's a href=" http://www.91se91.com/news/list.aspx ClassID=101112107105 "> rubber roller apron < /a > sales this year still maintained a growth rate of nearly 30%. It is estimated that the annual sales will reach 200 million yuan." Xue Ping, general manager of Wuxi Lanxiang Rubber Industry Co., Ltd., Wu said that with the rapid growth of sales volume, the cots and aprons made by Lanxiang company have reached nearly 30% of the domestic market share, and their status and popularity in the industry are also increasing.

To achieve such sales results under the bad market situation once again confirms that the company's strategy of product development and market expansion over the years is correct.

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"P" Wuxi Lanxiang glue industry Co., Ltd. has been established for some years, but the real start is starting from the construction of a factory building of 13200 square meters in the Huishan Economic Development Zone of Wuxi in 2004.

According to Wu Xueping, in the past few years, the company has been relatively low-key, until 2008, with the continuous emergence of the company's series of cots and aprons, the company gradually moved toward the front desk of the industry, and entered the vision of textile enterprises.

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< p > < strong > quality first market share increasing < /strong > < /p >

< p > How can we win 20% market share in such a short time? Wu Xueping's answer is: "product quality, this is the only standard, reflected on the rubber roller glue is whether it has good wear resistance, resilience and antistatic ability."

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< p > rubber rollers and aprons are important drafting parts in the production process of < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > spinning < /a >. In the drafting device, the cotton bundles are drafting movement between the rubber roller, the rubber apron and the lower roller. The lower roller belongs to the hardware of the drafting device, and the cots and aprons belong to the software of the drafting device.

Therefore, the quality of COTS will directly affect the quality of spinning.

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< p > Wu Xueping said, a product is good, if the performance and quality are not too good, textile enterprises will not buy it.

In order to ensure the quality of products, Lanxiang has introduced advanced technology and technology abroad, and rubber materials are also imported.

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< p > in terms of product performance and quality, Wu Xueping, who is in charge of production, often has one vote veto.

"If the product developed is met with my requirements, it will be successful."

Wu Xueping, who graduated from Jiangnan University in the early years and later worked in Wuxi brocade, said that this sentence was full of domineering, but it was precisely because he used to be the standard of user enterprise representatives that the quality of Lan Xiang's products has been recognized by more and more users.

A textile enterprise in Shandong, which used to use Armstrong's cots in the United States, has found that a high-end rubber cot of Lanxiang can meet their needs.

So now the company is switching to Lan Xiang's products.

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< p > < strong > focus on R & D to meet different customer needs < /strong > < /p >

< p > nowadays, the market changing cycle of spinning products is getting shorter and shorter. This requires equipment enterprises to speed up the pace of new product research and development so as to keep up with the needs of spinning enterprises.

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< p > Wu Xueping introduced that in order to meet the requirements of the low-end market, they developed more than 30 types of cots, which can be applied to combing machines, spinning frames, drawing frames, and compact spinning, vortex spinning and other spinning process requirements.

At the same time, we developed a rubber roller suitable for all kinds of functional fibers to meet the high efficiency and heavy pressure.

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At present, the domestic cotton textile industry is facing fierce competition in the market. The spinning equipment, especially the equipment with high technological content, is surging. The consumption of imported cots is also on the rise, but the price is very high. P

Under such circumstances, the textile industry is particularly urgent for domestic cots which can replace imports and reduce production costs.

Wu Xueping said Lanxiang company should grasp the market pulse and launch several kinds of imported products at the right time.

Such as: LXC-60 does not deal with soft cots, hardness is 62 degrees, the surface is not discoloring, strong adaptability; LXC-66 soft elastic non treatment cots, in operation process has good antistatic ability and good wear resistance, resilience is excellent; LXC-V73, LXC-V78, LXA-V001 and other series of eddy spinning cots, filling the gap in the domestic.

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< p > under the current heavy and quantitative technological conditions, the service life of aprons is only seven or eight months. It is difficult to meet the requirements of enterprises and urgently needs performance innovation.

For this reason, Lanxiang company has made bold innovation in formula and materials, and developed an inner layer anti grooved apron, which is tried in a famous textile enterprise in China, and its use cycle can reach 3 times of the existing apron.

In addition, the company has also developed a new LXA-2012 high wear resistant apron, which is more difficult and difficult to replace.

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< p > "every time we launch a new product, we are trying to solve a practical problem that puzzles textile enterprises".

Wu Xueping said, for example, the textile industry now has a higher demand for spindle deviation and stability, especially for spinning high count yarn.

For this reason, Lanxiang company has developed a new cot (LXC-866A) without ripening.

The cots are suitable for spinning from 32 to 120, especially for more than 80 varieties. CV%, rough, detail and neps have improved significantly. The products in this field even surpass the spinning quality level of imported cots.

At present, there are nearly 500 thousand LXC-866A cots in Shandong, Hebei, Zhejiang and many other enterprises, repeated experiments, fully verify that the cots can meet the requirements of the current spinning technology.

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< p > < strong > process innovation to achieve automatic production < /strong > < /p >

< p > when it comes to the future development of the company, Wu Xueping said that in the next 5 years, the company will be developing at a high speed. We should try our best to build the Lanxiang textile equipment industry chain and make it specialization and integration in the field of equipment.

In the future, the development of the company will regard the Wuxi plant as an information and R & D base, taking the newly built factory in Anhui in 2008 as a production and processing base to conform to the general trend of textile industry pfer.

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< p > > to the cots and aprons, Wu Xueping said that under the current situation that the textile machinery is developing at a higher speed, higher requirements for the elasticity, antistatic and wear-resisting properties of the cots are put forward. Therefore, the cots and aprons should also be developed at a high speed, which requires us to innovate continuously in processing equipment, processing technology and processing materials.

Lanxiang will continue to apply the new technology, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > new material < /a > through modern production equipment, so as to synchronize product development of rubber cots and aprons and spinning technology innovation.

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< p > > automation is the main theme of the future development of textile industry, and equipment enterprises must also realize automation. Wu Xueping introduced that Lanxiang company has carried out automatic control in the process of rubber making, sulfurization, extrusion and cutting. Next year, it will also spend huge sums of money on the whole process automation pformation, and take the lead in the process innovation of the key processes affecting quality in the industry, so as to provide a strong guarantee for the improvement of production efficiency and the stable improvement of product quality.

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< p > Wu Xueping said that in addition to specialized equipment, the company should also play a leading role in rubber industry and extend its industrial chain to rubber.

Lanxiang company has tried on the rubber belt of agricultural machinery last year, and has harvested 30 million yuan sales volume.

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< p > "any product market inevitably has to go from peak to trough.

Therefore, an enterprise must make the next product development plan ahead of time when a product is in a high-speed development stage, so that the enterprise can always grasp the initiative of the market.

Wu Xueping said.

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