Interpretation Of Liansheng Textile'S Multi Brand Strategic Brand

"Launching the brand strategy of the four major garment fabrics is to make use of the advantages of the company to control the fashion trend and the high quality management and control system, to provide customers with better premium capability. It is also an innovation and attempt for Liansheng as the intermediate link of the apparel industry chain to drive the branding of the apparel supply chain and the future development of the industry." Hong Mingzhao, general manager of Liansheng (Fujian) textile technology development company, told reporters.

　 Brand segmentation of supply chain Fabric Market

Reporters learned from Liansheng textile, in order to better create "value" for customers, let customers feel the professional services provided by Liansheng, so that customers can easily feel the sense of Liansheng's fashion when they choose products. Liansheng textile has launched a multi brand strategy in recent years, bringing its four fabric brands, such as MOGFOUN, yakari YAKROY, Shali SARLEA and fusilat FIRSTLINE. The 2013 China international textile fabric and accessories (Qiu Dong) Fair was held in Shanghai shortly before its collective appearance.

At the fabric exhibition, Liansheng Textile Science and Technology launched a comprehensive and effective textile brand strategy, attracting a lot of attention, leading to fashion, specialization, differentiation, high technology, etc., attracting nearly more than 400 participants. Among them, overseas businessmen from Italy, Russia, France and the United States accounted for 70%. This is an important step towards the international market of the four fabric brands of Liansheng textile technology. "Our brand positioning is entirely based on the terminal needs. The establishment of fabric brands helps to plan the product categories, so that customers can have a clearer understanding of the products of our enterprises. In addition, this is also a manifestation of specialization of fabric enterprises. Referring to the cooperation with well-known brands in China, Hong Mingzhao listed several well-known brands, such as YISHION, Ayilian, Sharon and other leisure brands have close cooperation with Liansheng.

Hong Mingzhao said, "next step, we will continue to work hard to promote the internationalization of Chinese brand clothing enterprises from China to China." For a long time, Liansheng textile has relied on clear strategic positioning and advanced management methods to form a rapid response to the market and strong integration of advantageous resources. In the future, the company will continue to open the future in an innovative and forward-looking perspective, and expand the global competitive field at a solid pace.

The industry said that compared with other simple traders, the local fabric enterprises with remarkable characteristics of "industry and trade combination" are more suitable for launching their own fabric brands. Most of the local fabric enterprises are the combination of industry and trade. This determines that at least in the production process, the local fabric enterprises are more capable of controlling the products than the simple traders. In addition, due to the combination of industry and trade, after the introduction of fabric brand, whether the market accepts fabric products or brands, it is the same enterprise; and if a pure trader pushes fabric brand, he will worry that the market is actually recognizing its own fabric brand or fabric itself. Nowadays, the development of the fabric industry tends to be more and more small, so the fabric products need to be classified effectively and reasonably. Different products have different price groups in different customer groups. The establishment of fabric brands will play a better role in product division and marketing.

　　 Four fabrics, brand styles are different.

Liansheng textile technology has four different fabrics, namely, MOGFOUN, yakari YAKROY, Shali SARLEA and fusilaidu, which have different brand styles. They correspond to different styles of clothing production, covering four main fields: Men's wear, mature women's wear, girl's clothing and outdoor sportswear.

The brand research and development of Morgan's Lun men's fabric in the four fabric brands of Liansheng textile technology stems from man's desire for life. He always adheres to the brand attitude of "technology leading fashion" and grasps the artery of international trend. The quality sense of showing quality is often better than the tailoring of complicated design and skills, and relies on exquisite details and techniques to show the elegance of fabrics.

mature Women's wear fabric The brand yucroy extends along the fashion line across the updated height, adopting the most popular international trend. Hong Mingzhao told reporters: "for the positioning of mature women's clothing, we have broken the monotonous and monotonous homogenization style of traditional fabrics, injected new fashionable elements into fabric products, full of line texture, and focused on the interpretation of women's spirit in the fashion front, reflecting noble, elegant, charming and gorgeous female charm. We are determined to make yucaro become the leader of fashion front-line women's fabric, and bring more fresh and fashionable flavor to the fashion industry with diversified products.

and Liansheng The Shali girl dress fabric brand of textile technology provides fashion fabrics that are most close to life for fashion girls. The designer is inspired by pop pop dots, and uses different combinations to embody different emotional appeals. It integrates modern spirit of new, sunny, optimistic and confident, and reduces unnecessary chemical pollution by streamlined processing.

Fassen Wright, the outdoor sports fabric brand, is the fabric brand launched by Liansheng textile. "Science and technology defense advocates," Philippe Wright, takes the design concept of resisting the polar harsh climate environment, adopts professional materials and advanced manufacturing processes, and integrates technology elements to develop outdoor fabrics with functional, defensive and fashionable features for outdoor clothing. Liansheng textile technology, as the "national cold proof clothing and leisure fabric development base", makes full use of its fabric research and development advantages in the field of winter clothing and outdoor sportswear. At this fabric exhibition, it has introduced some fabrics that adopt technology, technology and high quality yarn, and combine the fashion of 2014/2015 Europe and North America with the fashion trend of the world.

Hong Mingzhao said: "Liansheng textile technology product development is guided by market demand. Frivolity, functionalization and environmental regeneration are the trend of clothing development and our research and development direction. We have also prepared a number of fabrics suitable for brand development at home and abroad, which cater to consumers' preferences in terms of color and touch. The technology level is stable and the price is reasonable, which is very consistent with the needs of brand clothing. I hope to explore with more people in the industry the new mode of cooperation and development of apparel upstream and downstream industry chains.