Zheng Anzheng Talked About How To Successfully Break Through Many Women'S Clothing Brands.

< p > IMM Yin Mo is positioned as an independent, intelligent and highly designed high-end fashion woman's brand.

In 2012, the positive fashion group achieved a retail sales of 2 billion 800 million.

IMM Yin Mo's brand is expected to start growing since 2014, and the scale of 183 stores will be realized in 2017, with an average of about 30 new stores opening each year.

As follows, Mr. Zheng Anzheng, chairman of the fashion group, will share with us the secret of the success of the domestic women's clothing market and how to break through many women's clothing brands.

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< p > < strong > rational consumption and international brand promotion, women's clothing market entered shuffling stage < /strong > < /p >

< p > < strong > reporter: what do you think of the development trend of women's clothing < a href= "http://www.91se91.com/news/index_c.asp > > clothing industry < /a >?

< p > Zheng Anzheng: at present, the development of women's clothing market is relatively mature, including production, research and development, and marketing. Many clothing brands have entered the stage of meticulous management.

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< p > in the West and North China, it is still in the stage of perceptual consumption, which means that there are still certain opportunities for some domestic brands, but with the increasing rationality of consumers, the duration of such development opportunities should not be too long.

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< p > < strong > reporter: what changes do you think of the external environment of < a href= "http://www.91se91.com/news/index_c.asp > > women's wear > /a > market? < /strong > /p >

Zheng Anzheng P: the influence of the external environment on China's clothing market is mainly reflected in the increasing number of international brands entering the Chinese market. These international brands generally have a long history and mature market operation means.

Compared with international brands, the price of Chinese brands has actually caught up with the price of the international two or three line brands, but the quality still has a certain distance. I think China's clothing market will enter the shuffle stage.

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< p > but I also believe that as long as Chinese brands strengthen management and learning, they can do well in the future and even go abroad.

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< p > < strong > from imitation to creation many women's brands already own their own DN Zheng Anzheng < /strong > /p >

Reporter: many international brands have very strong DN Zheng Anzheng. Do you think the DN brand Zheng of the domestic clothing brand is clear about P? < /strong > /p > strong.

< p > < a href= "http://www.91se91.com/pioneer/ > > Zheng Anzheng < /a >: I think many women's clothing brands now own their own DN Zheng Zheng.

For them, imitation of international brands began at the very beginning, but now many brands have their own inherent things after settling and brewing time.

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P: < strong > reporter: what do you think is the DN strong of JZ nine posture? What do you want to convey to everyone? < /strong > /p >

< p > Zheng Anzheng: JZ nine posture first price is close to the people, secondly, JZ nine posture is the most aware of the modification of the female figure of clothing experts.

Finally, our products are still fashionable, elegant and elegant. They can integrate international and domestic cutting-edge fashion resources and blend together to make the brand of modern city women confident, elegant and feminine.

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< p > < strong > consumer personalized needs, promote brand segmentation < /strong > < /p >

< p > < strong > reporter: what do you think of the consumption power of the market now? < /strong > < /p >

< p > Zheng Anzheng: I think consumption is not bad.

A lot of people think that the performance of garment enterprises has declined due to the big environment. But I think the most important thing is how to look at the brand itself. If the brand's quality, products and services are relatively perfect, its performance will not necessarily decline, or it may only slow down.

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Reporter: before the consumer convergence psychology is very strong, now consumers pursue individuality, always worry about the same as other people, these have influence on nine posture? < /strong > < p > strong.

< p > Zheng Anzheng: I think there is no problem. For the individuation of consumer demand, the clothing brand will also be more and more subdivided. For the positive fashion group, JZ Jiu Shi takes a relatively popular route, while IMM Yin Mo is relatively more personalized. We have made certain adjustments according to the needs of segmentation.

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< p > the change of consumers has prompted the clothing brands to constantly adjust, and at the same time join the younger factor. Although the consumers will be lost in the process, reform is also an innovation.

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< p > < strong > the brand extension of women's wear brand > /strong > < /p > after the development of women's clothing brand.

< p > < strong > reporter: for many women's clothing brands, which direction will they develop after they mature? < /strong > < /p >

< p > Zheng Anzheng: I think many women's clothing brands will further develop men's clothing brand in the future, so as to achieve brand extension.

At present, most men's clothing development in China is not very good, which provides a development opportunity for the successful women's wear brands.

It is estimated that in the next 5 years, China's men's wear market will present a very good development trend.

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P: < strong > reporter: what brand do you think will break through in the future and compete with world-class brands? < /strong > /p >

< p > Zheng Anzheng: the brand that attaches importance to brand building is first and foremost product is excellent. Besides, it pays attention to reputation. Making brand is doing credit and not deceiving consumers. So Chinese brands can compete with international brands.

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< p > strong > fast fashion, luxury brand sales may decline, < /strong > /p >

P: < strong > reporter: many people think that fast fashion brands will disappear after a while. The reason for the disappearance is that they are closing up recently. < /strong > /p >

< p > Zheng Anzheng: I think with the development and strength of a number of local brands in China, these fast fashion brands will have a great impact.

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< p > in addition, the development of the future economic environment will also have a certain impact on consumers' turning. Many consumers will choose rational regression after experiencing impetuous consumption, and the clothing with emphasis on quality and design will become an important choice for them.

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< p > < strong > reporter: if you describe the women's clothing market as a pie, do you think the cake will grow bigger in the high-end market or in the mass market, or in the design brand? < /strong > /p >

< p > Zheng Anzheng: it must be the mass brand, because only the mass brand can be bigger.

JZ has been positioned as a popular brand from the beginning. At present, JZ has more than 700 stores and will sink further in the future. For example, there will be JZ Jiu Zi shop in the three or four tier cities.

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< p > with the development of China's economy and the development of urbanization in China, I think there is great potential for development in rural areas. In the next 10 years, rural areas will also pay more attention to fashion and fashion.

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< p > strong > reporter: will the market share of the high-end, high-end and popular clothing in the future change? < /strong > /p >

< p > Zheng Anzheng: for the consumption of super high-end market, such as luxury goods, I think there will be a certain decline in the future. As consumers become more rational, pursue individuality, and constantly improve the recognition of fashion, many people will think that consumption of luxury goods is not a very fashionable thing.

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< p > I think that consumption in the future must be rational and low-key consumption, and pay more attention to the culture and connotation of brand.

The change of consumers is actually a development opportunity for JZ nine posture. We should also do well in products and services.

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