College Students' Initial "Private Ordering" Trend

< p > character drawing: Lin Ziwei, born in November 1991, Zhuhai, Huizhou University, level 2010, < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > Department of fashion design.

In 2011, he won the first gold medal of the "Yuzhou Cup" national leisure a href= "http://www.91se91.com/" > the dress design < /a > finals. In August 19, 2013, a personal show was held on the fashion week of Guangdong, one of the three fashion week in China, and was selected as the thirteenth top ten costumes of Guangdong Province, a href= "http://www.91se91.com/" target= "_blank" > designer "/a".

In 3 and April of next year, its brand V&IVY will hold a wedding dress show in Guangzhou.

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P > strong > mother is the enlightenment teacher < /strong > /p >

P > strong > "the family has the greatest impact on me" < /strong > < /p >

P > age four, while most of the peers are still busy looking for work, Lin Ziwei has his own clothing design studio and brand.

She claims that she is not a genius, but luckily than others, she contacted the fashion design industry earlier, and determined her own direction of her efforts.

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< p > Lin Ziwei grew up in Zhuhai, and her mother ran a clothing store. She had her own style of < a href= "http://www.91se91.com/" target= "_blank" > dress < /a >, which was the "Chaozhou" of the 90s of last century.

Lin Ziwei often goes out with his mother's made or altered clothes, which is often praised by others.

Lin Ziwei's sensitivity to the color and collocation of clothes is more sensitive than that of ordinary children.

"That's only the earliest origin. After I made the costume design, I found it had an impact on me."

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< p > Lin Ziwei really decided to do < a href= "http://www.91se91.com/" target= "_blank" > Fashion Designer < /a >, in middle school.

She has been studying art for six years in middle school.

"At that time, I vaguely felt that I should do design work.

But what kind of design should I make? After reading a lot of information, I decided to be a fashion designer.

In the middle school, Lin Ziwei read a lot of fashion magazines, studied fashion trends and learned industry information.

"At that time, it was still very limited. The magazines that can be touched on the market are all domestic magazines, mostly following the trend of Europe and America, and lack of uniqueness."

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< p > the parents gave full support to their daughter's decision.

Until now, Lin Ziwei will also show his works to his parents and listen to their opinions.

"Mom always gives me some good ideas. I will listen carefully and think about whether to change.

Mom and dad are the biggest influence on me.

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< p > < strong > competition, take the first step of brand: < /strong > /p >

< p > < strong > "feel the charm of dress in practice" < /strong > < /p >

In P, Lin Ziwei really began to study professionally.

School curriculum theory system, but the practicality is not strong.

And Lin Ziwei had a heart to heart to make the sketch.

"The first few works are not ideal.

Sketching is too good to be done.

To this end, Lin Ziwei asks his elder brother and sister how to make good clothes.

A brother encouraged her to take part in the competition so that experts could give professional advice.

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At the beginning of P, Lin Ziwei's works were not returned, but she did not lose heart.

"I listened carefully to other people's opinions.

Why did my work not be selected? Why did the works of others be selected? Teachers and students will give some suggestions.

For his advice, Lin Ziwei did not listen blindly or simply refused, but came back to ponder and ponder carefully.

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In December 2011 P, Lin Ziwei's efforts were finally successful.

In the first "Yuzhou Cup" national casual wear design competition jointly sponsored by a, href=, "http://www.91se91.com/" target= "_blank", "dress less than /a" Industry Association, Guangdong Clothing Designers Association and Huizhou Boluo County Garden Town People's government, Lin Ziwei stood out from the works of 526 players and won the top prize. Tian Fei won the gold medal and Best Creative Award in her work "crossing the tide".

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< p > this award is of great significance to Lin Ziwei. A great part of her achievements today benefit from this competition.

As a gold medal winner, she and Tian Fei received a bonus of RMB 30 thousand yuan, plus three years for the local commercial housing in Yuen Chau Town and the 60 square meter studio, where they set up a studio.

More importantly, there are thousands of large and small garment enterprises in Yuen Chau. With the help of the local government, Lin Ziwei has the opportunity to go deep into the enterprises, understand the real needs of the enterprises, and provide product design services for the enterprises.

"This competition knows many designers, can exchange and learn from each other, and learning clothing production knowledge in practice is more attractive than in class."

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< p > with the deepening of learning, Lin Ziwei began to pay attention to the latest trend of fashion in the world.

After winning the award, Lin Ziwei began ordering overseas costumes database, paying about 10 thousand yuan a year.

When she was free, she would browse on the phone.

"The speed of fashion is too fast. Although there are some websites in China, the update is too slow.

The trend of Europe and America is to lead the world fashion. We must pay attention to it.

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< p > < strong > personal show, establish a simple style < /strong > < /p >.

< p > < strong > < < a href= > http://www.91se91.com/news/index_q.asp > > industry recognition < /a >, very dynamic. < /strong > /p >

< p > Lin Ziwei's work finally bloomed in the fashion week of Guangdong in 2013.

Guangdong fashion week is one of the three fashion week in China. It has more than 80 shows. Lin Ziwei is the only Huizhou designer.

She has won the title of the thirteenth top ten designers in Guangdong with 46 simple and exquisite works, which is the highest honor of Guangdong fashion designers.

Designers who won the title in the past have many bright spots in the industry today.

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< p > Lin Ziwei praised the simple and elegant British style. She liked to achieve the overall aesthetic feeling through the print design.

This is fully reflected in her works.

The theme of this group is "release". It is divided into three parts: "wrap", "earn" and "put". The main colors are black, white, beige, and yellow. It shows that the urban people move from the city to the self, from being bound to breaking away, from the simplicity of expression and the hard wind of the city to the relaxed and relaxed feeling.

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After P, 6 sets of clothes were ordered.

"I am really glad that someone has approved his work."

Lin Ziwei said.

In addition, fashion shows gathered from all over the country on fashion week. A cultural media company in Hunan invited her to design costumes for artists.

This allows Lin Ziwei to find a new way to expand the private custom business.

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< p > was chosen as the best designer in Guangdong Province, making the 22 year old girl full of confidence in the future.

"I am very motivated and very motivated by design."

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< p > strong > private custom, make a personality brand < /strong > /p >

< p > < strong > "although there is pressure, but I am still young, I can afford to lose" < /strong > /p >

After winning the competition in the Yuen Chau cup, Lin Ziwei and several partners set up a studio in Yuen Chau, mainly to provide services for local enterprises, including design products, < a href= "http://www.91se91.com/" target= "_blank" > cloth < /a > consultation and so on.

In addition, she co worked with other fashion designers in Zhuhai to set up studios, mainly accepting private customization, including dresses, evening wear, wedding dresses and so on.

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< p > "now, many people want to express themselves more personally.

In clothing stores, it is very difficult to buy clothes that are comfortable, and they will look for private customization.

There are two types of people who are frequent guests of Lin Ziwei. One is young people who are chasing fashion trends. One is middle-aged women who are successful and pursue their own style.

The price of custom made clothing in autumn and winter is generally more than 3000 yuan, and many people are willing to pay the price.

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< p > next year in 3 and April, the brand V&IVY created by Lin Ziwei will hold a wedding dress ceremony in Guangzhou.

Wedding dress will also be the focus of Lin Ziwei's later design.

The conference will work with a brand jeweler.

The jeweler saw Lin Ziwei's works in Guangdong fashion week this year and enjoyed it very much.

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< p > at present, Lin Ziwei and her partners are making clothes in an orderly fashion, hoping that they will have the best presentation at that time.

The five or six designers in the studio are 85, and they all like simple style.

"We met in competitions and found that we shared the same idea and did things together."

Zhuhai studios invested hundreds of thousands of yuan in early investment, which is a prize that everyone has won by participating in the competition.

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In the past two years, the competition in the domestic garment industry has intensified, and many brands have not performed well in P sales.

In this regard, Lin Ziwei is not worried.

"I have entered the industry not long ago, and I may not know enough about the industry.

However, which industry does not have competition? In addition, clothing sales and private customization should be different fields, and can not be generalized.

The most important thing is that we are relatively open now, are still young, can afford to lose, big habit; and, in practice, learning clothing production knowledge, more attractive than the classroom.

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< p > with the deepening of learning, Lin Ziwei began to pay attention to the latest trend of fashion in the world.

After winning the award, Lin Ziwei began ordering overseas costumes database, paying about 10 thousand yuan a year.

When she was free, she would browse on the phone.

"The speed of fashion is too fast. Although there are some websites in China, the update is too slow.

The trend of Europe and America is to lead the world fashion. We must pay attention to it.

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< p > < strong > juvenile says dream < /strong > /p >

< p > I like to live a comfortable life.

I hope that I can design clothes according to my own ideas, design, appreciate and buy them.

After making private customization, after all, it is done to customers. It is sure to understand the wishes of customers first, design according to his wishes, or be more commercial.

It is also a dream to make V&IVY into a big brand.

We have registered trademarks, including clothing, bags, < a href= "http://www.91se91.com/" target= "_blank" > shoes "/a", "accessories" and so on.

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The most urgent thing for P is to graduate from England to graduate school after graduation.

I like the style of Saint Martin Institute of art or Royal Academy of art and design.

Here, we should be able to have a deeper understanding of the origins and details of the British style.

Now China's domestic a href= "http://www.91se91.com/news/index_s.asp" > clothing customization "/a" is not recognized internationally, but is known as "Chinese custom".

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< p > British designer Alexander McCune and Chinese American designer Wang Weiwei are my favorite designers.

I like their works, and I like their attitude towards design better.

It is a kind of self aesthetic adherence.

McQueen's early design was very controversial and was not accepted by people.

But he persisted and became the godfather of British fashion.

Wang Weiwei's wedding dress is also a dream of women.

I want to be a unique person like them.

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