Can Winter Olympic Games Promote The Development Of Domestic Brands?

< p > < strong > fermentation of Winter Olympic cake < /strong > < /p >

< p > although International Olympic Committee can only confirm the list of candidate cities in July 2014 and formally decide the host city in July 2015, the Chinese Olympic Committee has officially agreed that Beijing and Zhangjiakou will apply for the 2022 "a href=" http://www.91se91.com/ "Winter Olympic Games < /a", and has sent a letter to International Olympic Committee to offer the bid.

And the intercity train from Beijing to Zhangjiakou will also start this year, all of which make the big cake of the Winter Olympic Games continue to ferment.

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He Wenyi, executive director of the China Sports Industry Research Center of Peking University, told the Beijing Commercial Daily reporter that there were many conditions to be considered when deciding which city to host an international sports event. P

Besides the site environment and infrastructure, the influence of the city is also very important. Beijing has successfully hosted the 2008 Olympic Games, so it will have certain advantages in competition.

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< p > "if Beijing and Zhangjiakou jointly bid successfully, it will form a new sports industry business circle in the future."

Xiong Wei, Secretary General of Beijing sports venues Association, believes that if the successful bid of the 2022 Winter Olympic Games can effectively integrate the advantageous resources of the two cities, it will promote the development of sports economy and tourism economy between Beijing and Zhangjiakou cities and surrounding areas.

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< p > strong > a href= < http://www.91se91.com/news/index_s.asp > > sports brand < /a > /strong > /p >

< p > 2008 Olympic Games made domestic sports brand go smoothly.

Data show that in 2008, Lining's annual turnover was 6 billion 690 million yuan, an increase of 53.8% over the same period last year.

Anta's turnover reached 4 billion 630 million yuan, an increase of 55% over the same period last year.

But the big cake of the Winter Olympic Games did not seem to cause the appetite of domestic sports brands.

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< p > for Beijing's bid for the Winter Olympic Games, Li Ning Co said it will continue to support the development of China's sports industry.

At present, the company does not have any ice and snow projects. In the future, it will decide whether to enter the company according to its development needs.

Other brands such as Anta and PEAK share the same view.

Anta said that the development of the industry was related to many factors. Before the sporting goods industry could own gold for ten years, besides the promotion of the Beijing Olympic Games, it had a great relationship with the overall economic environment and the popularity of sports. It is certain that if Beijing successfully applied for the Winter Olympic Games, it could greatly promote the development of the industry, but it is difficult to judge whether the specific promotion can reach the peak of another industry.

Liu Xiang, director of public relations at PEAK, believes that winter sports are relatively small and may be an opportunity for outdoor products.

According to the Beijing Business Daily reporter, PEAK sponsored the 2014 Olympic Winter Games Sochi New Zealand delegation. Anta will continue to provide the 10 major international comprehensive sports games, including the Sochi Winter Olympic Games, after the renewal of the Chinese Olympic Committee.

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< p > in the eyes of the industry, the 2008 Beijing Olympic Games reached its peak in the attention and influence. After that, no other sports in the country could reach that level again. Gold is difficult to reproduce in ten years.

Li Ning Co said that sustained urbanization, increased personal disposable income, and customer demand for quality goods and brands will bring space for China's sporting goods market.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_q.asp > outdoor market < /a > opportunity < /strong > /p >

< p > Zhang Qing, the founder of the sports consulting company, analyzes the sports industry in China as an ontology industry, a related industry and a peripheral industry. The former two include sports events, sports media related television copyright pactions, etc. but at present, the sports industry is still dominated by the government.

"Beijing's bid for the Winter Olympic Games will promote the popularity of the Winter Olympic Games, and ice and snow products will be stimulated by the good ones. The higher the professional degree, the higher the benefit will be."

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< p > but according to the Beijing Commercial Daily reporter, there is no outdoor brand focusing on ice and snow sports in China.

A senior outdoor person told the Beijing Commercial Daily that skiing and other Winter Olympic Games are still high-end in China, and domestic outdoor brands do not specialize in skiing and other ice and snow projects. Almost all of them are agents of international brands.

At the same time, consumers who are keen on ice and snow items have better economic conditions and tend to prefer foreign brands when choosing.

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Li Xiang, general manager of Sino orchid sports co founded by Nordic outdoor brand One Way Sport, believes that the winter project is a niche market. On the one hand, it is mainly due to geographical differences in the north. In addition, outdoor sports demand for equipment, the cost is high, and the form of participation is not as convenient as mass sports. P

Beijing's bid for the Winter Olympics is a great opportunity for outdoor products. According to it, One Way Sport has begun to sponsor some projects and athletes.

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< p > < strong > reading Winter Olympic > /strong > /p >

< p > 1, the Vancouver 2010 Winter Olympic Games produced an economic value of about 1 billion yuan (US $936 million).

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< p > 2, the preparation of the Olympic Games has contributed 684 million -8.84 billion yuan (640 million -8.27 billion dollars) to British Columbia's GDP, and has also brought 170 million Canadian dollars (159 million US dollars) output value to other provinces in Canada.

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< p > 3, during the six years of preparatory period, the Olympic Games helped create more than 20 thousand jobs in British Columbia and 800 new businesses.

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