Annual Consumption Is Expected To Grow By More Than 13%. New Consumption Hotspots Are Gradually Taking Shape.

< p > how to look at the consumption situation this year? Where is the new growth point of the consumer market in the current and even future period? What is the Ministry of Commerce's consideration of satisfying the consumer's high-end brand consumption in the context of the sharp increase in the consumption of overseas Chinese? The Minister of commerce, Gao Hu, answered questions from reporters on the expansion of consumption in the business field in December 9th.

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< p > < strong > whole year < a href= > http://www.91se91.com/news/index.asp > consumption > /a > is expected to grow by more than 13% < /strong > /p >

In the 1~10 months of this year, the total retail sales of consumer goods in China increased by 13%, an increase of 11.4% in real terms after deducting price factors, and the growth rate slowed by 1.1 and 0.4 percentage points respectively over the same period last year. P

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< p > Gao Hucheng said that the slowdown in consumption growth in the first 10 months was mainly due to various factors, such as the weak growth of residents' income, the withdrawal of part of the direct stimulation of consumption, the decline of high-end consumption and group consumption, and the imperfect consumption environment.

Although growth has slowed down, there are still many bright spots in the consumer market.

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< p > he said that from the current situation, the consumer market will continue to maintain a steady and accelerated trend in the next two months, and the total retail sales of social consumer goods will increase by more than 13% throughout the year.

"From the historical data analysis, this year's consumption growth rate will remain in the stable and rapid growth range in the past 10 years, and I think this growth rate is not low."

He said.

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< p > Gao Hucheng said that the total retail sales of consumer goods in China increased from 9 trillion and 400 billion yuan in 2007 to 21 trillion yuan in 2012, with an average annual growth rate of 17.6%, and the contribution rate of consumption increased from 39.6% to 55%.

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< p > looking forward to the prospect of expanding consumption in the circulation sector, Gao said that the total retail sales of social consumer goods in 2015 could reach 30 trillion yuan, and the average annual growth of 14% in 12th Five-Year would be achieved.

By 2020, we have basically established a modern circulation system with unified, open, competitive, safe, efficient and integrated urban and rural areas. The level of circulation modernization has been greatly improved, the scale of consumption has been further expanded, the consumption environment has improved significantly, the proportion of consumption of services has improved significantly, the total sales volume of consumer goods will exceed 50 trillion yuan, and the final consumption rate is expected to reach 55%, and consumption will further enhance the pulling effect on the national economy.

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< p > < strong > < a > href= > http://www.91se91.com/news/index.asp > consumption market < /a > there is still great room for growth < /strong > /p >

Since last year, the consumption growth rate related to cars, housing and other traditional hot spots has slowed down significantly. What is the new hot point of consumption? < /p > p

< p > Gao Hucheng said, we believe that a number of new consumption hotspots are gradually taking shape, and there is still room for huge growth in the consumer market.

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< p > from the perspective of consumption structure, China's service industry is 10 percentage points lower than that of the same level of development level. Compared with the oversupply of products, the supply of services is insufficient, especially the supply of new services is obviously insufficient.

Domestic services, leisure tourism, cultural industries and other services will still have room for growth.

For example, in the coming period, the average annual increase of 10 million elderly people in China will reach 1 trillion and 500 billion yuan in 2013.

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< p > from the commodity market, although the traditional consumption hot spots such as housing and automobiles have been restricted and the growth has slowed down, new electronic products, intelligent household appliances, energy saving automobiles and environmental protection home building materials have been growing rapidly.

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< p > from the perspective of consumption, Internet consumption has seen a rapid growth in recent years.

According to experts, the volume of online retail pactions will reach 1 trillion and 800 billion yuan this year. In 2015, it will exceed 3 trillion yuan, accounting for more than 10% of the total retail sales of social consumer goods, and gradually enter a mature and stable growth period.

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< p > in view of the fact that the market order is not standardized, the business is not honest and the phenomenon of counterfeiting and shoddy is repeatedly banned, Gao said that the Ministry of Commerce will strengthen the construction of laws and standards, increase market management, carry out special rectification, enhance the level of market supervision, and promote safety and ease of consumption.

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< p > < strong > > a href= "http://www.91se91.com/news/index.asp" > policy < /a > measures to attract consumption backflow < /strong > /p >

< p > Gao Hucheng said that the surge in overseas consumption of high-end brands is not only related to the big price gap, but also related to the rapid increase in the number of overseas tourists, the pricing of high-end international brands, the imperfect domestic distribution system, the weak competitiveness of Chinese brands and the consumption psychology.

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< p > he said that to meet the demand of high-end consumption and promote the development of high-end brand market, we should focus on four aspects: cultivating and developing brands, expanding the import of high-end brands, increasing supply and promoting full market competition, strengthening the construction of channel networks, guiding the reasonable pricing of international high end brands, optimizing regional layout, enriching specifications and varieties, strengthening supervision with relevant departments, maintaining market order, setting up a correct consumption view and guiding scientific consumption; and recommending further research on policies and measures such as optimizing tax structure, expanding duty free shops and tax rebate shopping sites, and constantly reducing domestic and foreign spreads and attracting consumption reflow.

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