Moabrock's Performance In European Market Is Not As Good As Expected.

Moab Rock, a leading outdoor brand in the US, has recently regretted announcing that there is a "gap" between its expectations of entering Europe and expanding its market share.

Moab Rock brand has gained rapid development in the outdoor sports segmentation market of the United States in the short years since its creation, because of its distinct technology performance, and its niche brand image has been recognized by the industry and veteran players after its market segmentation.

Moab Rock hopes to expand this model to the European market, and has made nearly 3 years of development plan. But at the end of 2013, the board did not see the expected effect and market share.

"The fact is that Moab Rock has entered the European market two years ago. Due to the diversity of the market segments in Europe and the United States, the board of directors has adjusted the European positioning of Moab Rock to make it more localized. At the beginning of the fiscal year 2013, we have made the brand development plan in Europe, hoping to make breakthroughs in the three aspects of brand communication, channels and sales.

But the sales performance of Moab Rock in Europe in 2013 was not as good as expected, which is deeply regretted by the board.

The board also believes that Europe's economic recovery is not as stable and significant as that of the United States. Sales of most clothing and sports products in Europe have declined. In this special stage, the overall performance of the brand in the European market is normal.

The person also revealed, "March." European market It is a long-term plan. The performance in 2013 is not as good as expected, and it can not change the overall strategy of Moab Rock. In 2014, Moab Rock's technology team will have more time to work in Europe, and a number of technologies developed according to the needs of European outdoor enthusiasts will be put into mass production.

Compared with the European market, the US market has performed well. Moab Rock has contributed 80% of its market share to the US market, while the European market has contributed only about 16%, with other achievements coming from Asia and emerging countries.

At the beginning of this fiscal year, Moab Rock The board has said that it is optimistic about the prospects of the Chinese market, but its initiatives in the Chinese market have not yet been announced to the outside world.

At the beginning of this century, the outdoor sports brand Moab Rock was created, and its brand name was taken from the red rock of Moab area in the middle of Colorado plateau. Colorado River (Colorado River) flows through this area, which has been washed away for tens of millions of years. The river has taken away the sediment and exposed the red rocks below, and finally left numerous huge canyons and steep ridges. These red rocks are known as MoabRock by outdoor sports enthusiasts.

Now, these red rocks, which are all over the Moab area of the Colorado plateau in the United States, have great appeal because of their unique charm. Every year tens of thousands of pilgrims from all over the world come to fame. Here is the palace level "king of steep slopes", the Lion Back (lion's back), the world's unique mountain bike lane - Slickrock, the famous hiking line - Corona Arch Trail, and countless classic rock walls that rock climbing enthusiasts. This has become a paradise for outdoor sports enthusiasts, and is also the ultimate goal of top outdoor professionals. This is the world's most famous outdoor sports sanctuary, Moab. And all his magic comes from these world-famous red rocks, Moab Rock.

The product of Moab Rock is famous for its excellent performance and perfect design. Its R & D team is mainly composed of top outdoor professionals who are active in Moab area. They have challenged every outstanding rock of Moab, starting from the needs of actual combat environment. Outdoor equipment Innovate. Each product has been tried and improved through countless trials, and it will be released after several ten modified versions. As a result, every product launched by MoabRock can be called the peak work in the field, both in technology and in function, reaching the top level of the same kind.