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Quanzhou Shoes And Clothing Business Marketing New Ideas Using "TV + Movie + Network" And Other Diversified Models.
< p > December 11th, the philosopher once had such an argument: the two most difficult things in the world, one is to put one's thoughts in others' heads, and the other two to put others' money in their own pockets. From the marketing point of view, the former needs to ignite the charm of communication, and the latter needs profound marketing skills. < /p >
Under the context of < a href= "http://sjfzxm.com/news/index_cj.as" > modern marketing < /a >, it is not difficult to find that entertainment marketing with humanistic spirit is gradually becoming the popular way to spread many brands nowadays. < p > In every big market, the gunpowder of competition is becoming more and more strong. It is no longer the only weapon for enterprises to compete with others. For example, XTEP goes up day by day; < a href= "http://sjfzxm.com/news/index_cj.as > > Na Ying < /a >" the world "national tour; < a href=" http://sjfzxm.com/news/index_cj.as "> 361 degrees /a > children's wear hand in hand with Jin Ying cartoons; Metersbonwe" a href= "http:// http:// > Transformers < > Entertainment Marketing is very surprised, playing with entertainment marketing. < /p >
< p > today, with the diminishing marginal utility of traditional marketing, entertainment marketing has undoubtedly brought new hope to many brands. Quanzhou's local brand has also changed the brand promotion mode of "star + TV advertising" in the past, adopting brand advertising in TV, film, network and other media. Recently, the TV program < < a href= > http://sjfzxm.com/news/index_cj.as > > where daddy goes < /a > is burning the screen. The brands with sharp smell are losing their time. A href= "http://sjfzxm.com/news/index_cj.as" > Tianlun < /a >, lion brand, < a href= "http://sjfzxm.com/news/index_cj.as" > St. Lai Lai > the local outdoor brands have joined hands. Suddenly, if the spring breeze comes, the earth people can't stop it. It seems that the spring of entertainment marketing has arrived ahead of schedule. < /p >
< p > < strong > multivariate promotion brand business entertainment entertainment marketing < /strong > /p >
< p > compared with naked hard ads, many latent marketing methods are becoming more popular. < a href= "http://sjfzxm.com/news/index_cj.as" > Quanzhou brand < /a > disseminating brand < /p > by means of famous variety shows, sponsorship concerts, film and television, etc.
< p > brand advertisement is becoming a sword of brand promotion in spring enterprises. Compared with naked hard ads, many latent marketing methods are becoming increasingly popular, and Quanzhou enterprises have embarked on a new road of diversified marketing. < /p >
< p > < strong > Title variety show < /strong > /p >
< p > "is XTEP moving up day by day? Is it" a href= "http://sjfzxm.com/news/index_cj.as" > XTEP < /a > day by day, that is, XTEP goes up day by day! " In the Hunan TV's ace variety show < < a href= > http://sjfzxm.com/news/index_cj.as > > day to day > < /a >, this sentence is repeatedly mentioned by the host Wang Han and Qian Feng for the opening ceremony of XTEP, which is regarded as a classic case of brand marketing. < /p >
In the second years since P started broadcasting day by day, XTEP has been the naming merchant of this program for 5 years now. In the eyes of many people, XTEP and "day to day" have long been a whole. When it comes to "day to day up", you will unconsciously think of XTEP. The reason why he spent a lot of money in the five consecutive years of advertising doubling is explaining that ye Qi, senior vice president of XTEP (China) Limited, explained that "the degree of coincidence with the brand is relatively high." < /p >
< p > there is no doubt that there are 361 degrees in the hobby variety show. This year's 361 degree children's wear is hand in hand a href= "http://sjfzxm.com/news/index_cj.as" > Golden Eagle cartoon < /a >, named "China new sound generation". "Brand naming is the top priority in brand promotion planning. It is no longer a simple advertising film or an implantable advertising mode." Chen Zhicheng, general manager of the 361 degree (China) Limited children's wear business center, thinks that naming can directly reflect the brand information directly in the program, giving people a clear view, and the effect is the most ideal. {page_break} < /p >
< p > > a href= "http://sjfzxm.com/news/index_cj.as" and "eight elder brother" /a "also gradually launched a fierce" attack "to the depth marketing methods such as entertainment marketing and network interactive marketing. With the help of" a href= "http://sjfzxm.com/news/index_cj.as" happy women's voice /a "and" extreme sports competition "brand communication power, the Hunan entertainment satellite entertainment entertainment program was called" a hundred calls for one's answer ", and the eight star entertainment marketing strategic alliance was established. < /p >
< p > < strong > leveraging the Star Tour < /strong > /p >
< p > sponsorship concert is also an option for entertainment marketing of enterprises. In November 30th, the a href= "http://sjfzxm.com/news/index_cj.as" > Na Ying < /a > launched the "world" national tour in Nanjing, while the Quanzhou tea brand ideal tea became the sponsor of the tour. < /p >
< p > in China's tea industry, the ideal tea is famous for its unique and innovative event marketing. Zheng Wenqiao, chairman of the ideal tea industry, has become a partner of many big concerts, including Na Ying, Sherry, Jacky Cheung, Eason Chan and many other stars through entertainment marketing, becoming the first person in the tea industry entertainment marketing. < /p >
< p > in the aspect of entertainment marketing, the ideal tea has got rid of the simple form of sponsorship. With the large-scale concert as the carrier, it has introduced the thought of event marketing and whole planning, and has spanformed an entertainment activity into a three-dimensional brand communication through on-site publicity, ticket marketing, various media advertisements, more than 600 franchise shop posters, media coverage and new media communication. In addition, the ideal tea also invited stars to visit the flagship store, tea and do the linkage between foot line and offline. < /p >
< p > in fact, perhaps it is the brand concerts that can bring the whole industry chain business development and the possibility of jumping out of the simple sponsors business mode. < /p >
< p > at the same time, the reputation and influence accumulated by brand concerts are attracting more commercial development. The industry said, "this development is not a simple title, but to participate in the whole process of concert production, the industry called it" three-dimensional entertainment marketing. " It should be said that such cooperation is more about the fit between the brand and the brand connotation of the concert, and it is an active and creative participation. < /p >
< p > < strong > investment photography film > /strong > /p >
< p > in fact, the entertainment marketing of Quanzhou enterprises has become more and more scale and attracted the attention of the industry. Last year, the left bank costumes invested 10 million yuan to invest in the < a href= "http://sjfzxm.com/news/index_cj.as > gorgeous group < /a >, which is an attempt of all-round cooperation between Chinese garment enterprises and large professional film and television companies. In the past, clothing enterprises were only limited to the conventional means of sponsoring clothing and naming. < /p >
Hong Jinshan, chief executive officer of the left bank costumes, said, "the target audience of the gorgeous family is very consistent with the fashionable and dynamic characteristics of the left bank fashion. We can achieve the brand implantation through P and lock more young consumers." < /p >
P is not only the costumes on the left bank. Since last year, a number of Quanzhou clothing enterprises have invested in the "electric shock" entertainment industry. CABBEEN clothing launched the first inspirational micro film of the domestic clothing industry, "Maple Street 33", and the wolf family's ten million yuan "smashed" to music network. < /p >
< p > "the idea of this program coincides with the fashion design concept of the wolf family and the brand spirit of" dare to challenge ". Shi Hairong, chairman of the wolf family, said that the choice of the strategic cooperation with the music network is not only the strong user share of the music network, but also because of the stronger and future potential of the music network, including its self-made program team and the rich resources of the artists. Shi Hairong said, "the cooperation between wolf family and music is only a beginning. What we hope to do is to interact with each other and interact with resources. In the future, we will have deeper cooperation methods such as implantation, binding propaganda and so on." < /p >
< p > in fact, investment movie and television has become a trend. The earliest appearance in the Hollywood movie < < a href= > http://sjfzxm.com/news/index_cj.as > > Transformers > > /a > a href= > http://sjfzxm.com/news/index_cj.as > Metersbonwe > /a > and then to Fujian clothing including PEAK, lilun, nunzi, a href= "/a", "seven wolves", "9", "nine herding king" and other enterprises, through the emergence of micro films on micro-blog and video websites, shows strong communication force. < /p >
Under the context of < a href= "http://sjfzxm.com/news/index_cj.as" > modern marketing < /a >, it is not difficult to find that entertainment marketing with humanistic spirit is gradually becoming the popular way to spread many brands nowadays. < p > In every big market, the gunpowder of competition is becoming more and more strong. It is no longer the only weapon for enterprises to compete with others. For example, XTEP goes up day by day; < a href= "http://sjfzxm.com/news/index_cj.as > > Na Ying < /a >" the world "national tour; < a href=" http://sjfzxm.com/news/index_cj.as "> 361 degrees /a > children's wear hand in hand with Jin Ying cartoons; Metersbonwe" a href= "http:// http:// > Transformers < > Entertainment Marketing is very surprised, playing with entertainment marketing. < /p >
< p > today, with the diminishing marginal utility of traditional marketing, entertainment marketing has undoubtedly brought new hope to many brands. Quanzhou's local brand has also changed the brand promotion mode of "star + TV advertising" in the past, adopting brand advertising in TV, film, network and other media. Recently, the TV program < < a href= > http://sjfzxm.com/news/index_cj.as > > where daddy goes < /a > is burning the screen. The brands with sharp smell are losing their time. A href= "http://sjfzxm.com/news/index_cj.as" > Tianlun < /a >, lion brand, < a href= "http://sjfzxm.com/news/index_cj.as" > St. Lai Lai > the local outdoor brands have joined hands. Suddenly, if the spring breeze comes, the earth people can't stop it. It seems that the spring of entertainment marketing has arrived ahead of schedule. < /p >
< p > < strong > multivariate promotion brand business entertainment entertainment marketing < /strong > /p >
< p > compared with naked hard ads, many latent marketing methods are becoming more popular. < a href= "http://sjfzxm.com/news/index_cj.as" > Quanzhou brand < /a > disseminating brand < /p > by means of famous variety shows, sponsorship concerts, film and television, etc.
< p > brand advertisement is becoming a sword of brand promotion in spring enterprises. Compared with naked hard ads, many latent marketing methods are becoming increasingly popular, and Quanzhou enterprises have embarked on a new road of diversified marketing. < /p >
< p > < strong > Title variety show < /strong > /p >
< p > "is XTEP moving up day by day? Is it" a href= "http://sjfzxm.com/news/index_cj.as" > XTEP < /a > day by day, that is, XTEP goes up day by day! " In the Hunan TV's ace variety show < < a href= > http://sjfzxm.com/news/index_cj.as > > day to day > < /a >, this sentence is repeatedly mentioned by the host Wang Han and Qian Feng for the opening ceremony of XTEP, which is regarded as a classic case of brand marketing. < /p >
In the second years since P started broadcasting day by day, XTEP has been the naming merchant of this program for 5 years now. In the eyes of many people, XTEP and "day to day" have long been a whole. When it comes to "day to day up", you will unconsciously think of XTEP. The reason why he spent a lot of money in the five consecutive years of advertising doubling is explaining that ye Qi, senior vice president of XTEP (China) Limited, explained that "the degree of coincidence with the brand is relatively high." < /p >
< p > there is no doubt that there are 361 degrees in the hobby variety show. This year's 361 degree children's wear is hand in hand a href= "http://sjfzxm.com/news/index_cj.as" > Golden Eagle cartoon < /a >, named "China new sound generation". "Brand naming is the top priority in brand promotion planning. It is no longer a simple advertising film or an implantable advertising mode." Chen Zhicheng, general manager of the 361 degree (China) Limited children's wear business center, thinks that naming can directly reflect the brand information directly in the program, giving people a clear view, and the effect is the most ideal. {page_break} < /p >
< p > > a href= "http://sjfzxm.com/news/index_cj.as" and "eight elder brother" /a "also gradually launched a fierce" attack "to the depth marketing methods such as entertainment marketing and network interactive marketing. With the help of" a href= "http://sjfzxm.com/news/index_cj.as" happy women's voice /a "and" extreme sports competition "brand communication power, the Hunan entertainment satellite entertainment entertainment program was called" a hundred calls for one's answer ", and the eight star entertainment marketing strategic alliance was established. < /p >
< p > < strong > leveraging the Star Tour < /strong > /p >
< p > sponsorship concert is also an option for entertainment marketing of enterprises. In November 30th, the a href= "http://sjfzxm.com/news/index_cj.as" > Na Ying < /a > launched the "world" national tour in Nanjing, while the Quanzhou tea brand ideal tea became the sponsor of the tour. < /p >
< p > in China's tea industry, the ideal tea is famous for its unique and innovative event marketing. Zheng Wenqiao, chairman of the ideal tea industry, has become a partner of many big concerts, including Na Ying, Sherry, Jacky Cheung, Eason Chan and many other stars through entertainment marketing, becoming the first person in the tea industry entertainment marketing. < /p >
< p > in the aspect of entertainment marketing, the ideal tea has got rid of the simple form of sponsorship. With the large-scale concert as the carrier, it has introduced the thought of event marketing and whole planning, and has spanformed an entertainment activity into a three-dimensional brand communication through on-site publicity, ticket marketing, various media advertisements, more than 600 franchise shop posters, media coverage and new media communication. In addition, the ideal tea also invited stars to visit the flagship store, tea and do the linkage between foot line and offline. < /p >
< p > in fact, perhaps it is the brand concerts that can bring the whole industry chain business development and the possibility of jumping out of the simple sponsors business mode. < /p >
< p > at the same time, the reputation and influence accumulated by brand concerts are attracting more commercial development. The industry said, "this development is not a simple title, but to participate in the whole process of concert production, the industry called it" three-dimensional entertainment marketing. " It should be said that such cooperation is more about the fit between the brand and the brand connotation of the concert, and it is an active and creative participation. < /p >
< p > < strong > investment photography film > /strong > /p >
< p > in fact, the entertainment marketing of Quanzhou enterprises has become more and more scale and attracted the attention of the industry. Last year, the left bank costumes invested 10 million yuan to invest in the < a href= "http://sjfzxm.com/news/index_cj.as > gorgeous group < /a >, which is an attempt of all-round cooperation between Chinese garment enterprises and large professional film and television companies. In the past, clothing enterprises were only limited to the conventional means of sponsoring clothing and naming. < /p >
Hong Jinshan, chief executive officer of the left bank costumes, said, "the target audience of the gorgeous family is very consistent with the fashionable and dynamic characteristics of the left bank fashion. We can achieve the brand implantation through P and lock more young consumers." < /p >
P is not only the costumes on the left bank. Since last year, a number of Quanzhou clothing enterprises have invested in the "electric shock" entertainment industry. CABBEEN clothing launched the first inspirational micro film of the domestic clothing industry, "Maple Street 33", and the wolf family's ten million yuan "smashed" to music network. < /p >
< p > "the idea of this program coincides with the fashion design concept of the wolf family and the brand spirit of" dare to challenge ". Shi Hairong, chairman of the wolf family, said that the choice of the strategic cooperation with the music network is not only the strong user share of the music network, but also because of the stronger and future potential of the music network, including its self-made program team and the rich resources of the artists. Shi Hairong said, "the cooperation between wolf family and music is only a beginning. What we hope to do is to interact with each other and interact with resources. In the future, we will have deeper cooperation methods such as implantation, binding propaganda and so on." < /p >
< p > in fact, investment movie and television has become a trend. The earliest appearance in the Hollywood movie < < a href= > http://sjfzxm.com/news/index_cj.as > > Transformers > > /a > a href= > http://sjfzxm.com/news/index_cj.as > Metersbonwe > /a > and then to Fujian clothing including PEAK, lilun, nunzi, a href= "/a", "seven wolves", "9", "nine herding king" and other enterprises, through the emergence of micro films on micro-blog and video websites, shows strong communication force. < /p >
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