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The Future Development Trend Of Smart Home Marketing

2013/12/13 17:56:00 64

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intelligence > a href= "http://www.91se91.com" > Home < /a > the development of the whole world is new. In the Chinese market, the smart home industry is involved in a large number of enterprises, including multinational enterprises, including local strong brands. Tang Taizi, Honeywell, Morton, Singapore NICO, Shanghai Suo Bo, Guangdong Anju Bao, Bo Chuang technology, Haier group, Tianjin R & amp; Lenovo Group and other enterprises have all entered the smart home market.

Beijing Li Jun century marketing planning agency chief expert Ren Lijun pointed out that the main marketing channels of China's smart home are still concentrated in real estate development channels, accounting for about 80% of the total market share, and the retail channel market is less than 20% of the market share.

Under such a market background, the development of the smart home market depends on the booming real estate developers. The expansion of the retail channel market still depends on the change of the consumer's home concept. It needs a process and needs the guidance of the enterprise.

the expanding problem of smart home market: /p >

for this industry that depends on information technology, control technology, Internet of things, mobile Internet and other technologies, obviously, it will face many first needs. It is precisely those other industries must have the first, but in this industry, there is a serious lack, compared to, lack of industry standards, products are various and can not be compatible.

in addition, smart home is a highly integrated industry. There are many difficulties in cross industry cooperation. The development of smart home naturally requires close cooperation between security, home appliances, IT and system integrators. Only in this way can we integrate their unique advantages.

moreover, marketing has not yet been popularized. Due to low sales volume, production costs and operating costs are relatively high, which makes it difficult to popularize the market. It is difficult for ordinary consumers to accept high cost of material purchase and installation and maintenance.

for the open business, intelligent system is just a gimmick. What brand and product is used is not important for the open business, as long as there is, because no brand is famous at present, and no brand or product can help them sell more expensive houses.

At most, we only have a security system that is meaningful to everyone. The other is too personalized, too much trouble for after-sale, not the money they want to make.

Moreover, although real estate is facing regulation and control, it still has a very considerable profit margin. Instead of wasting time and effort, it is better to develop several real estate projects. With the change of real estate regulation policy in 2013, the real estate market may usher in another second spring. As long as the house is sold, household intelligence is obviously not the concern of developers. It seems that this should be a property management problem.

the future development trend of smart home marketing: /p >

this article will no longer study the future standards of the home industry, forming several smart home business groups, and so on. At the same time, we will study the future development trend of smart home marketing.

OTO marketing mode: obviously, < a href= "http://www.91se91.com/news/index_c.asp" > smart home "/a" belongs to the new high-tech industry. It mainly relies on the integration of Internet technology, automation technology, Internet of things technology, 3G technology and other fields, and it should be applied to the home industry. Therefore, the development of this industry, if we want to get a breakthrough in marketing, its important path is bound to apply the Internet and the mobile Internet. Those interested in smart home enterprises or enterprises that are interested in smart home will seek to break through the marketing channel of e-commerce, which is the best way to open the consumer market at present.

Obviously, simple e-business also needs the marketing experience and related design engineering services brought by offline business. Therefore, we can assert that as long as we find the best OTO marketing mode, establish the interaction between online and offline, and provide consumers with a systematic smart home solution, we will surely be welcomed by the new generation of consumers, and it is not difficult to accept it.

integrated standard smart home supplier: obviously, the smart home industry needs to innovate in marketing channels. As we mentioned above, relying on real estate development channels to realize the market expansion of smart home is very difficult. Therefore, the smart home industry must creatively build marketing channels on the basis of the channel innovation ability of enterprises.

The construction or creation of any industry channel must have core resources. The most important core resource is customer resources. As long as we have strong customer resources, the smart home enterprises are willing to cooperate with the channel providers.

Therefore, the so-called smart home supplier front-end should be responsible for attracting customers, and the back-end should attract smart home enterprises to integrate and support. The premise is to set up the standards of smart home industry to ensure compatibility of all devices, systems and software.

smart home chain channel: at present, no enterprise can support the construction cost of smart home chain channels independently. Beijing Li Jun century marketing planning agency suggests that several complementary companies establish smart home chain alliance, unite national real estate developers, build smart home models in new development projects, and build smart home chain stores with community as the center, giving priority to the introduction of the products of alliance enterprises. At the same time, it can also introduce products from other enterprises in the smart home industry, and promote smart home concept and home concept to the surrounding residents.

According to experience, smart home chain stores can not only sell smart home solutions to residents in the region, but also provide advertising platform for smart home appliances manufacturers, PC manufacturers, furniture manufacturers, etc., and eventually form a chain operation channel of smart home industry, respond to e-commerce channels on line, and complete the building of OTO marketing mode.

the high-end positioning of the whole industry of smart home: the smart home industry should realize the high-end positioning of the whole industry. It is obvious that the "housing slaves" of the second tier cities are still feeling the pressure for the monthly supply, so it is not realistic for them to bear the additional expenses of the smart home. However, the richer class built up by the whole society is the target customer of this industry's consumer market.

From our analysis, the military and family market, the star family market, the entrepreneur and the executive family market, research and education institutions, family markets and so on are the target market of smart home in the future. Through research, it is found that these families have demand for smart home, do not care about the cost burden, and accept the concept.

Beijing Li Jun century marketing planning agency chief expert Ren Lijun pointed out that such a high-end positioning of the whole, in marketing communication can make a clear strategy, through the Internet, mobile Internet, specific traditional media channels, building advertising and other targeted marketing communication, as long as this part of the consumer group can receive the information can be, at this point, well functioning, almost no advertising waste, can achieve precision marketing.

Therefore, smart home marketing must adopt the strategy of precise < a href= "http://www.91se91.com/news/index_s.asp" > marketing < /a >.