"Double 12" Online Advertising Input Multiple Lines, The Market Is Calm.

< p > a lot of e-commerce websites have launched the "double 12" year-end publicity campaign, with a view to catching up again in the end of 2013.

How do the people in Luoyang view the "double 12"? < a href= "http://www.91se91.com/news/index_p.asp" > Luoyang < /a > is the electricity supplier hot? Does the entity store also play the "double 12" promotions?

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< p > < strong > electricity supplier. The sales volume is 5 times a day, and the "double 11" is no less than /strong < /p.

< p > reporter found on several well-known e-commerce websites in China, 1 slogans of package, 1 yuan of cosmetics, 1212 bloodletting, and other slogans, occupy the most prominent position on the web page.

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Li Hao, director of operations of Luoyang Hatha Network Technology Co., Ltd., an interview with reporters, said that the company also participated in the "double 12" preferential activities, but sales were only 5 times that of the same period of time. It is estimated that the sales of "double 12" will also be 20 thousand or so, far from the "double 11" sales volume, let alone blowout phenomenon. P

"Double 11", almost every hour will have a sales peak, and "double 12" is also the morning, afternoon, evening 3 sales peak.

Li Hao analysis, "double 11", Taobao asked the electricity supplier commodity prices can not be higher than the previous 3 months of the lowest price of twenty percent off, and "double 12", Taobao only requires the electricity supplier to implement the market price of half off, so that the "double 12" discount rate is far below the "double 11".

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Luoyang Taobao store, which sells tea, said Mr. P said he also promoted sales to stores before "double 12", but sales volume was obviously less than "double 11".

"Double 11" was busy until 3 in the morning, and the voice of "Wangdong Ding Dong" in Wangwang ceaselessly ceased, and "double 12" rested at 1 in the morning.

"Double 12" and "double 11" are separated by only one month, while most people will spend overdraft when they are "double 11". Buyers' demand has been greatly reduced when they are "double 12". According to the data at 6 o'clock on the afternoon of 12, sales are only 1/3 on the day of "double 11".

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< p > < strong > > the "double 12" promotion efforts are not as strong as "double 11" < /strong > < /p >.

Yesterday, reporters interviewed 5 people randomly. 4 of them told reporters that because they felt that the "double 12" promotion efforts were not as good as "double 11", they did not shop online at < a href= "http://www.91se91.com/news/index_c.asp" > /a > P.

Another citizen participated in the "double 12" online shopping.

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< p > "did not pay attention to" double 12 "online activities," double 11 "when buying enough things, I feel that this large-scale online promotion is enough once a year, much more will make buyers doubt whether it is really low price promotion.

Ms. Wang, who lives in Jianxi District, said.

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< p > "I feel that only a small part of the products are really discounted, and a lot of products that sell promotional gimmicks are to raise the original price and then discount the method, which is actually only a few yuan cheaper than the original price of the product."

Ms. Lin, who works in the marketing department of a company, told reporters that she paid attention to a skirt before "double 12". The original price was 88 yuan. Yesterday, on the Internet, she saw that the original price of the advertisement was two hundred yuan, and the current price was 79 yuan.

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< p > another student, who is keen on online shopping, told reporters that students in the dorms were very fond of online shopping. Before "double 11", everyone would talk about what to buy together, what activities were great, and "double 12", roommates didn't buy anything.

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< p > < strong > [entity store], the "double 12" has little discount than normal /strong < < /p >.

At P a.m. at 10 a.m., Suning Appliance, a reporter who came to Zhongzhou Road, found that there was no "double 12" promotional poster. Instead, it was a slogan of "year-end celebration, online and offline feedback".

A saleswoman told reporters that they also had "double 12" activities, but they were almost the same as usual.

Similarly, there are Gome Zhongzhou Road store and Yongle electric Zhongzhou Road store.

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< p > in Wanda Plaza, the reporter saw here there is no "double 12" campaign related publicity.

A shoe store salesperson told reporters that they are currently engaged in activities. All the store's < a href= "http://www.91se91.com/news/index_c.asp" > shoes > /a > are half price and then hit 15% off, and this discount activity is only one day.

When asked whether all shops had similar activities, the salesperson said, basically there are, but few poster is directly said to be "double 12" promotion.

Subsequently, the reporter visited several stores in the square, the situation is basically the same as the shoe store salesperson.

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