H&M Children's Clothing Suspected Of Plagiarism Littlephant Received Phone Apology

Swedish fashion magnate H&M A children's clothing has been stopped for sale on suspicion of plagiarism. The children's clothing was copied from another swedish clothing brand, Littlephant.

Swedish media reported in December 5th that employees of Swedish clothing brand Littlephant noticed that H&M's latest children's clothing was strikingly similar to its own brand. In fact, in some places, they even agree. They tried to contact H&M, but no reply was received.

"Imitation does not appeal to consumers." Designer Camilla Landerston said, "like a beaten face."

Unable to respond to H&M's response. Littlephant Decided to use social media to solve this problem. Related media published a comparison of the clothing of two companies, and equipped with words "good creativity?"

Within a few hours, more than one thousand people responded to photo reviews.

On weekends and Monday, there is no contact with H&M yet. Landston sent private mail to H&M CEO Carle John Pearson, hoping to get a chance to get a reply.

As of Wednesday, H&M spokesman responded to landston, saying they would stop selling the children's clothing. In the evening, landston received a formal telephone apology. She said, "they called me and admitted plagiarism. I am very pleased with the attitude of H&M, and at the same time are very satisfied with their apology. It is unfair to copy others, especially a small Swedish enterprise. "

Founded in 2011, Littlephant is a Swedish local enterprise. Currently, it has 8 international markets, and is mainly committed to design and manufacture. Children's Wear And some products based on a fairy tale book. The fairy tale book was also written by Lan Drosten, an enterprise designer himself. Littlephant official website declares that "everything involved is original style and unique expression".

But now, landston hopes that this will promote the blending of imagination and creativity. "We hope to arouse a big discussion on creativity. About how to seek inspiration and how to put it into practice.