Women'S Online Shopping Promotion Is Hot &Nbsp; Women'S Shoes Sales Are Growing Fastest.
With the approaching of the 38 women's day, the promotion sites of major shopping websites in 2012 were further advanced.
But this year, reporters have found that businessmen have replaced women's day with women's day in order to meet younger consumer groups.
The data from Tencent QQ mall also showed that in the week before the 3.8 holiday, women aged 25-35 years old accounted for more than 60% of consumption in cosmetics, accessories, women's wear, shoes and bags and other related categories, and the related sales increased by more than 5, becoming the main consumer force in the first week of March.
In the 3.8 quarter of the hot commodities, women's clothing is still the most popular.
From February 29th to March 7th, consumption accounts for 15.17% of the week.
Equivalent to 10 thousand yuan of online shopping turnover, 1517 yuan are spent on women's clothing.
On the single item, although the north is still cold, the sales of the dress have shown a trend of skyrocketing. The most one dress has sold 4279 items in one day.
Women's day, as the first consumption peak after spring, often represents the trend of women in this spring and summer.
A few years ago, the difference between Xiao Qing and Laurie's popularity was the data from Tencent QQ mall. This year, the main attraction of sexy charm has gradually strengthened, such as leopard full frame glasses, Dior new makeup box sets,
Butterfly lace
The products such as the bra, the red fashion and the leather belt are all the hot pursuit of the women's consumers.
In the Tencent QQ mall launched the "women's riotous" in the 3.8 session of the consumer style classification.
According to the amount of paction, rankings for the series were 27%, second for fashion, 25% for lovies, 23% for third.
And from the number of buyers, 30% of buyers choose the charm and want to show their sexy side. 23% buyers feel that they are Laurie control, and 23% of buyers like fashion avant-garde.
In the 3.8 section of the sale of single products.
Cosmetics
The inner color drill combination is very popular, especially the four pieces of leopard eye makeup combination and peach blossom makeup, which are always sold. The bag and bag category, the European and American retro style single product is very hot. Among the customers who bought bags, 65% of the buyers chose a bag with strong retro style.
Jewelry watches category, lovely single products are popular, especially pink single product, contributed 50% of the deal.
The sales of women's shoes increased fastest, exceeding 6 to 5, of which 25-35 year old women were the most concentrated buyers, with a ratio of more than 4.
Although women's Day is a exclusive holiday for women, the effect of festival economy still gives many male consumers the reason to participate.
Today's 38 section, for many men, is no longer confined to giving wives a holiday and cooking for their wives. In order to express their wishes, many men will send a gift on this day to express their wishes.
So choosing a dress that makes their wives more beautiful is also one of their first choice.
According to the data provided by Tencent QQ mall, 32.62% of the women's online shoppers in the 3.8 quarter of this year are male.
Among them, young men aged 25-29 years accounted for 11.4% of the total consumers of women's clothing. 30 years old, men aged -34 years old accounted for 8% of the total consumers of women's clothing.
In addition, as a result of
Female sex
In the family at the same time as daughters, wives, mothers, housewives and other roles, so that they not only buy their own needs, but also the majority of children's shoes, men's shoes and clothing buyers.
The analysis data of Tencent QQ mall shows that on the eve of the festival, sales of children's shoes and men's shoes and shoes are showing a steady increase along with the slight increase of women's shoes and clothing products.
The paction volume of children's shoes and men's shoes and shoes was generally enlarged by 20-30% a week before the 3.8 holiday.
The result of this consumption also verifies the results of the third party survey and analysis, and businesses may have a larger market share by moving female consumers.
Based on the characteristics that women usually have strong expressive power, infection and communication ability, the feedback and word-of-mouth of female customers are very important.
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