Electric Providers Need To Know "Fast Fashion" To Understand The Fundamentals Of The Clothing Industry.
Electricity providers should play fast fashion.
Garment industry
The two basic aspects should be clear: first of all, clothing is a very old industry, but this industry is also the most fashionable industry. This may not be too much to explain.
Such an old and trend will inevitably lead to conflicts in the electricity supplier, but this conflict is bound to be faced and determined by the garment industry, because consumption is a matter of fact.
Trend
The industry must be encouraged to do so.
Secondly, clothing is the industry that wins the supply chain, but the complexity of the supply chain and channel is higher because of the seasonality and variety of clothing.
After understanding these two fundamentals clearly, together with previous practical experience and experience from other companies and friends, I have made some summing up:
Product: This is playing.
Fast fashion
The most important link is also the first step, which basically decides one.
Online retailers
All the work and success or failure of the enterprise follow-up is more professional, that is, "brand positioning".
In the procurement department of traditional clothing enterprises, most of the selected products are carried out by experienced newcomers, or perhaps after making good style, such as Han Feng, Japanese, European and American, Chinese Shanghai, Hangzhou, Han, Guang and so on.
In the electricity supplier, in addition to the rich experience accumulated intuition, we need to establish a fast and sensitive analysis of data. On the one hand, this data is based on the previous basis. On the one hand, it is a quick adjustment of the real data obtained after the development of the business. If the electricity supplier is so easy to get data, it still can not make fine-tuning of the selected products based on the data, so it will easily lag behind the market and competition.
Target audience: at the outset, you should be clear about the narrow crowd. Clothing is the general population at the very beginning. After that, the consumer can not identify the brand and style, but also is not conducive to the selection and promotion.
Through the accurate grasp of some people, understanding their consumption characteristics and habits, selecting products and promoting marketing will make you really get up quickly and occupy the market quickly.
I know how to burn money quickly: in fact, I don't really want to burn the word "burn the money", because in my personal view, the commercial marketing competition has always been focused on how to spend money on the knife edge. Of course, if you don't want to spend money, you have to have someone, but money can make you occupy the market faster. As for how to spend money quickly, this is another topic.
The relationship with factories: if you think that building a factory is very expensive for OUT production and the cost of management is too high and unfashionable, it is estimated that most of you will adopt the form of OEM to produce your fashionable products.
If this is the case, don't neglect the maintenance of the relationship with the factory. Only when the factory is busy, can you push away other company's orders to produce your order, then you can really "fast".
Multi channel sales: don't think that you should focus on the construction of the network if you want to be an e-commerce provider. You know that some of the lines that will be thrown off the line will help you more. Because no matter how good your selection and promotion are, there will always be stocks. Don't expect to sell again next year. Remember that cash is king!
If you can't create fashion, catch up with fashion: don't laugh at others' Shanzhai. You know that ZARA is the most fashionable NB in fashion.
So when you find that creating fashion is too slow or even impossible, try to catch up with fashion at the fastest speed and then have the possibility of pcendence.
When we focus on fashion, don't forget the continuous replenishment of human resources, so that more partners and fashion companies can understand the company's ideas. You need more people from the media, public relations companies and traditional clothing circles.
People, money, things match: how many people do how many things, how much money can exert much power, can exceed, to calculate the ratio, more than two, it is possible to crash.
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