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Why Is The Market Playing Games Popular In The Shoe And Clothing Industry?

2012/3/8 9:24:00 29

Michael Jordan

Jordan sports to court, this news has made the media find a new focus, but also attracted the attention of the footwear industry "fake brand" enterprises, suddenly, "near the name brand" quickly became popular.

In our country, the "Shanzhai" product level is not poor, all walks of life appear "brand name" enterprises, which makes those real brand enterprises very hurt.

"Brand shoe companies" are not brand names.

In the domestic shoe and clothing market, "brand name" is no longer a novelty.

As we all know, there are many small and medium-sized shoe and clothing enterprises in China doing foundry production for international famous brands. There are no brands of their own, and many enterprises have the same brand names as foreign brands, opening up the market with the popularity of international brands in order to gain higher profits.

Zhejiang Crocodile Garments Co., Ltd. is one of them.

It is understood that Zhejiang

Crocodile clothing

The limited company (hereinafter referred to as the Zhejiang crocodile) has applied the registered pinyin "ZJIEYU" to the registered trademark as the core theme of the "Zhejiang crocodile" brand. Choosing the animal of the "snapping turtle" as the material, it created the trademark of "turtle crocodile" character and graphics, and used the trademark of "turtle crocodile" and "ZJIEYU" as the distinctive mark of the brand of Zhejiang crocodile.

Through efforts, the "Zhejiang crocodile" brand has been well known to consumers in China, forming a unique consumer group of "Zhejiang crocodile" series of commodities. In Beijing, the "Zhejiang crocodile" sales have exceeded the "French crocodile", "Hongkong crocodile" and "Singapore crocodile".

In May 2000, the French crocodile sued the Beijing high court for the court to decide that the "Zhejiang crocodile" infringed its exclusive right to use the registered trademark, and demanded that the "Zhejiang crocodile" brand be stopped and the loss be compensated.

At the end of 2002, the French crocodile combined the "Hongkong crocodile" and "Singapore crocodile", objected to the "Zhejiang crocodile" registered trademark to the State Trademark Office, and had already challenged the "turtle crocodile" graphic trademark, which had been preliminarily approved by the trademark office. The trademark registration of "Zhejiang crocodile" brand was blocked by objection procedure.

From this, we can see that a brand name can enable enterprises to get a higher profit by riding a fast car, and this is not a permanent solution. With the recognition and popularity of consumers, it will be more harm than good.

Brand shoe companies are hurt.

along with

Footwear market

With the intensification of competition, the phenomenon of fake brands is becoming more and more serious. This makes brand enterprises very hurt, not only to ensure product quality, after-sales service and other principles, but also to take into account the work of "counterfeiting".

When a new shoe clothing enterprise rises, it has been hovering on the edge of backwardness because of its lack of brand and popularity. It has become the majority of the general population. Some businesses are trying their best to "get around the famous brand" to create greater infringement.

This has caused the dissatisfaction of brand enterprises.

But sometimes, because of the high cost of actual rights protection, some enterprises are also powerless.

Especially when it comes to the controversial behavior of "edge ball", because of the difficulty of obtaining evidence and identification, many enterprises are powerless in the face of illegal trade, OEM, or even counterfeit behavior.

If enterprises want to develop for a long time, they should work hard on product quality and brand promotion. If they chase after famous brands, they will lose themselves, because there is a legal conflict with famous trademarks, so they can easily be pushed to the top of the counterfeiting wave, which will lead to encirclement and suppression.

It may also be because of this reason that the trademark is considered invalid, and the brand that is hard to cultivate will go away in an instant.