Shishi Builds Children'S Market And Responds To The Two Venture

　　 stone lion It is one of China's most famous leisure wear cities, the national model industrial cluster, and one of the three children's wear bases in China. Children's wear Famous town - Feng Li. Children's clothing occupied. Shishi clothing industry Half of the country, but with the rise of children's clothing industry around the world, Shishi children's clothing enterprises in the National Children's clothing market share fell from 90% to less than 10%. For all that, Shishi children's wear The foreign trade market still occupies half of the country's children's clothing exports.

Recently, the Shishi children's wear industry association upgraded the association to the Shishi children's wear and children's Industry Federation to build a children's market with clothing as the main body and children's related industries. Xiao playi garment Weaving Co., Ltd. Chairman Huang Qingmiao was elected president of the Federation.

Vice mayor of Shishi Zhang Yong an When attending the event, this is not only a change in the name, but also the expansion and extension of the connotation. It is an important measure for the stone lion industry to respond to the call of "the quality stone lion two times", and to keep warm and integrate the development.

According to incomplete statistics, there are only more than 500 children's clothing manufacturers in Shishi Feng Li children's clothing base, whose annual output exceeds 50 million sets, and the annual output value of children's clothing in the whole city and surrounding areas is roughly estimated by hundreds of billions. At the same time, Shishi Children's Toys Children's food, infant supplies, early childhood training and so on have mushroomed and developed rapidly, forming a new trend of dominant industries.

President of the newly elected Federation Huang Qing Miao The Shishi children's wear and children's Industry Federation covers almost all industries related to children, including: Shishi children's clothing production, trade, design, textile fabrics, printing and dyeing, machinery and equipment, printing and packaging; children's toys, baby products, children's animation, education training, information technology, clothing Institute and all kinds of intermediary services related to children. After the association upgraded, it attracted many member units such as Shishi excipients, anime, toys, baby products and so on. At present, the Federation has more than 300 member units.

At the same time, Shishi Feng Li street has vigorously promoted the two square kilometers of new and modern. Children's industry The complex market project will be completed soon. Huang Qingmiao said that the Federation will take this platform as a good link and bridge to form an overall advantage, innovate together, jointly develop the market, and expand the stone lions children's industry.

Over the past three years, Shishi children's wear enterprises have been facing the most severe challenges in the past three years, and their sales both inside and outside are very weak. But they are also the most unified and innovative three years for children's clothing enterprises. Against this background, a group of like-minded entrepreneurs launched the proposal to establish a children's wear industry association.

As the sponsor and association of Shishi children's wear industry association, honorary president forever. Perrin (Fujian) Garments Co., Ltd. Wang Wenjun, chairman of the association of children's wear, has its own unique insight into the upgrading of the children's wear Association.

He believes that Shishi children's clothing industry has been thriving in the children's industry, but in recent years, it has encountered many bottlenecks restricting the development of the industry. After the establishment of the association, member organizations participated in numerous exhibitions and activities at home and abroad, and inspected the operation mode of other industries such as adult clothing, real estate and so on. Entrepreneurs benefited a lot, and also realized that it is difficult for the children to make children's clothing and upstream supply chain to make the industry bigger and stronger.

At the same time, more children's related industries, including toys, food, education and training, are changing quietly. Some industries are on the rise and are full of vitality, such as infant products industry and children's early education and training industry; others are in the downstream channel, such as children's toy manufacturing enterprises, from the enviable red hot scene more than 10 years ago to many enterprises now in trouble and uneven development.

Wang Wenjun said, "the purpose of the establishment of the Federation is to integrate the industries and enterprises related to the children's industry, strengthen dialogue and exchanges between industries and enterprises, develop new ideas, build a platform for cooperation and cooperation among industries and enterprises, help enterprises to make substantial quantities, expand their strength, and finally achieve the enhancement of the overall strength of Shishi children's industry, so as to inject new vitality and make new contributions to the great development of Shishi's economy."

In the interview, Wang Wen Jun Also talked about "alone". Second child policy 。 He said that after the implementation of the new policy, China will add 1 million new babies every year, because children's clothing and children's industry mainly target children aged 0~12, so in the next 12 years, it will bring huge consumption market to the industry. This is a new opportunity for upgrading the scale of the industry and building the business card of Feng Li children's industry.

"The road is as solid as iron, and now we are moving forward." Although the Federation of industry has promoted the upgrading of the industry, Wang Wenjun said frankly that Shishi is in addition to children's clothing. Children's shoes The toy industry has strong advantages, and other extension industries are relatively weak. Therefore, how to make good use of collaboration between upstream and downstream industry chains has become the most important concern for members. The Federation is currently working with Hangzhou Kung Fu animation And so on, will add animation and creative concepts in related products, and enhance the added value of brand. At the same time, they will apply to the government to set up an animation industry park to serve the development of the industry.