Sales Manager

Excellent sales manager It is necessary to be a versatile person, even in the contradictory roles of himself, and to achieve the ultimate goal of maximizing the "small cosmos" of his team.

Among the multiple roles, the most important three roles of outstanding sales managers are coaches, strategists and communication staff.

　 A good coach with teaching and training.

This role requires instilling efficient work practices and processes to all sales staff, advises on specific cases and provides long-term career planning.

Being a person can affect sales. team Good coaches with positive behavior need to have the following abilities: build cohesive teams; develop professional skills of each member of the sales team; motivate all members of the sales team; assist sales activities.

Steve is the new sales manager of a Financial Services Company in Seattle. Accepting the mess left by the predecessor is a nightmare for the ordinary successor. But for Steve, it seems to have the power to turn corruption into magic. Three months after he took office, the atmosphere of panic and wait-and-see was replaced by joy and permeated every corner of the company. The Ministry of personnel sighed: "the morale and productivity of the sales team have been unprecedentedly high and full." What is the magic wand behind it? And Steve laughs and says he is just a good coach. Indeed, he respects employees' personality and allows employees to establish, manage, and be responsible for their own business in the company's general principles and incentive mechanisms, and to build a cohesive team with teaching and training.

　　 A visionary and practical strategist.

The qualities of a strategist are not only able to strategise, to take a broad view of the overall situation, but also to grasp details and be practical. Achievements Responsible -- it has proved that this will help the sales manager to achieve the following points: to set up, convey and implement the vision for the sales organization; to develop and maintain a strategic plan to enter the market; to effectively manage the resources; and to maintain the knowledge base that keeps pace with the times.

Jack, a sales manager of a South African equipment company, feels strongly: "understanding the specific issues related to industry and sales enables me to help the best class in the customer organization. As a result, we changed the customer's purchase decision, basically reached a short-term agreement, and persuaded the customers to standardize our company's equipment based on our platform.

　　 Communication engineer who propagate positive energy

The role is characterized by ensuring that information is circulated in a timely and accurate manner throughout the sales team. The circulation of information involves communicating with other departments in the organization, conveying information from other departments to sales people, soliciting feedback from the sales team and paying attention to it, and promoting communication among team members.

"Our sales manager has a one to one communication with every sales representative. He knows the status quo of sales and the difficulties we face." Tom, a sales representative of technology industry in Boston, mentioned that his sales manager is full of reverence. "Our team is very close, and the work atmosphere is open and full of trust."

The sharing of experience among salesmen will also make the team more powerful, comprehensive and powerful. The role of an outstanding sales manager in a team is like a catalyst that will motivate members to play extraordinary energy.