Celebrity Marketing Strategy From "Chu Orange"

< p > you say that Zhu Shijian's cloud crown orange is called orange, and Liu Chuanzhi's golden kiwifruit is called "Liu Tao". I don't know what these media friends think, so how do you get the NetEase, Ding, who is also a sideline?

Hey, people are hard to crack.

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< p > though, Marx's view of history teaches our people to create history, but we have to say that there are so many people in this society who are always in the spotlight and his every move will attract millions of people's attention.

Once celebrities are selling the sideline industry, Ding Zong, who has been raising pigs for four years, has to report several times a year. Recently, Zhu Shijian and Liu Chuanzhi have already let the traditional agriculture and sideline industry take the east wind of the Internet.

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< p > American writer Malcolm Gladwell put forward such a view by using epidemic analogy in the book The Tipping Point.

There is more than one way to detonate an epidemic.

The outbreak of an epidemic requires three conditions: the environment in which people pmit infectious agents, the infection itself and the role of infectious agents.

When an epidemic breaks out, the three conditions are out of balance.

It was detonated because something happened that made one of two or even three conditions change.

These three changing conditions are called the law of the few, adhesion factor (the Stickiness Factor) and environmental of (Power of Context) rule.

And the marketing of < a href= "http://www.91se91.com/news/index_x.asp" > Chu orange > /a "is entirely in line with this approach.

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< p > < strong > 1, the law of the few < /strong > /p >

< p > the author believes that liaison officers, professionals and salesmen, as individual characters, can easily lead to popularity.

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< p > < a href= > http://pop.sjfzxm.com/popimg/fz/index.aspx > communication > /a > there is a concept: opinion leader.

This kind of person has something in common with the socially talented contacts in the individual character rules of the author. They are very active in social networking. At the same time, these people also have some characteristics of professionals and salesmen. These people are trusted by most people as public figures, who provide advice for others as well as professionals, and are more easily accepted because of personal influence.

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< p > the former tobacco king Zhu Shijian was 75 years old to start his own business. Is there anyone who has more selling points in agriculture? < /p >

< p > we have all failed, whether we have failed or to stand up again. Zhu Shijian, the most controversial figure, gave us an answer.

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< p > < strong > 2, adhesion factors (the Stickiness Factor) < /strong > /p >

< p > to spread the news, an important part is how to ensure that the news will not enter from one ear of the hearer and then go out from the other ear.

The adhesion of information means that it has an impact on people.

You can't get it out of your mind, and you can't get rid of it from memory.

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< p > at this time, the power of "a href=" http://xm.sjfzxm.com/ "> micro-blog marketing" /a "and personal influence is reflected.

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< p > oranges are not rare. They are not sold well. Advertisements may not work.

Zhu Lao did not advertise, he told the story.

There is a reason why we should take the time to become famous, but the news that the old man is not famous for youth is explosive. But he has stories of vicissitudes.

Naturally, the media helped him do enough articles.

Chu Ying's entry to Beijing was pmitted more than 7000 times within 24 hours, and the evaluation of < a > Wang Shi < /a > evoked 4000 more forwarding. In November 5th, it was sold for more than 800 minutes in the first 5 minutes, and Chu orange became an inspiring totem for a time.

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< p > this is the way of Chu orange going to Beijing last year. The effect of this year's old technology is still outstanding.

By sending micro-blog red man, clever interaction, virtually made repeated memories of Heng Yuan Xiang Yang sheep and sheep, so that most micro-blog users know about this orange. Now the mobile phone takes a variety of Chu oranges, Lao Luo says Chu orange, sells books to send orange, new financial subscription electronic version is sent to Chu orange, Han Han's one is also Chu orange, and merchants bank online shopping mall also sells! It can also pay a "28 law" in installments.

This rule is more extreme in popularity, and very few people have done most of the work.

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< p > originally, life is the national distributor of orange. As a new rising electricity supplier, to tell the truth, this game is really smooth, and this year it has successfully operated "Mi Zong Jin Jing".

It is evaluated by most media as precise value orientation, as well as a "media based electricity supplier" with extensive social resources and successful dissemination experience.

"Media business" sounds like a good look.

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< p > < strong > 3, Power of Context rule < /strong > /p >

< p > the trend of popularity needs a hotbed of development. When an environment is formed, personal factors are not important.

The law of environmental power holds that people are more sensitive to their surroundings than they are.

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< p > more than ten yuan a Jin, blown into the sky, and now living conditions are so good. Why not buy it? Who will eat dumplings in the new year? Ah, you bought it, I also went to buy it, many stars bought ah, it seems very delicious.

And then catch up with the year-end consumption of eleven double carnival, natural supply is in short supply.

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< p > today, I saw a little girl on micro-blog saying that she did not want to eat oranges, but bought the old inspirational concept. She bought the idea of healthy life, and the following group praised them.

I knew that orange was really a fire in China.

In today's China, there is nothing that can't be done if there is a height of personality. As long as you operate, there are masses of people.

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< p > the answer is not dry goods. It introduces a book. Some concepts are cliches.

The first time I read this book was to see "a href=" http://cailiao.sjfzxm.com/ "/a" net blogger Yang Bo.

Maybe it will be a popular vane for young artists. Maybe it has something to do with this book.

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