Nine Outdated Marketing Methods That Marketers Should Abandon

Everyone has their own way and method for marketing, but we have to say that some marketing methods are out of date.

　　 First, Stop making up facts. In the past, online consumers are still very easy to be cheated. You can easily use their fear mentality to coax them into creating unnecessary purchase needs. Today's consumers can see clearly those false marketing, and then directly provide websites that are true news, goods and services.

　　 Two. Avoid telemarketing like killing a ghost. You won't get a little bit of achievement, and you will probably embarrass yourself. It's very likely that you just won a thank you for your phone call, but most of the time nobody answered the phone. No one wants to listen to you alone to provide the so-called exclusive, stimulating product information.

　　 Three. Do not directly post advertisements (random large-scale slow mail): This is totally ineffective unless you know everyone on the list and their buying habits. But that sounds very unlikely. If you really send these ink messages, remember to make it into a letter form, not a greeting card, and then make sure you offer something valuable. Free gifts and coupons are usually very good, but this does not apply to all consumers and businesses.

　 Four. Do not spam email: It is very important that your mailbox should keep only the target customers and send them detailed, customised, customized messages.

　　 Five. Do not rely solely on intuition, but believe in statistics. Those who do not do market research and analysis are doomed to failure. In order to get the results you need, you need to focus on those proven ways. You will not succeed without publicity testing and assessment of statistics on hand.

　　 Six. You have to communicate with your customers. Don't just show them advertisements. If you focus too much on selling things, you won't go far. Talk to your customers and get in touch with them.

　　 Seven. Never underestimate what consumers want to contact you: If you do not provide at least two contact modes on your website, many customers will not consider your company carefully. Providing them with a way to contact you can easily increase credibility and consumer loyalty for your company.

　　 Eight. Don't fight for the first place in the phone book: Or second... Unless your consumer is over 65 years old.

Write "general but full of keywords" instead of just providing information that you think is valuable and useful. The time when search engines can't distinguish good from bad is long gone. The rest of the top 10 search results require high quality content. Focus on how many times your article is read, rather than using other links to guide consumers to your page.

　　 Nine. No proof of fraud. Giving third party credibility is very important. People also need to recommend you through the people they believe.