Shishi Children'S Clothing: Strives To Break Through With A Two Pronged Pformation Strategy

In spite of the adjustment period, the stone lion's children's clothing industry is still in the wind.

Shishi textile and clothing association recently released data show that in the first half of this year, Shishi children's clothing industry realized output value of 725 million yuan, an increase of 27.2% over the same period, of which, exports of $53 million 100 thousand, an increase of 30.4% over the same period last year; in 2016, the annual output value of Shishi children's clothing was 1 billion 20 million yuan, an increase of 22.1% over the same period last year.

Shishi children's clothing industry told reporters that since the beginning of last year, Shishi children's clothing industry on the one hand vigorously adjust and optimize the export structure, on the other hand, a large number of children's clothing products exports to domestic sales.

It is a two pronged pformation strategy that promotes the development of Shishi children's clothing industry.

Shishi is the source and base of Fujian textile and clothing, and the famous leisure clothing city is famous throughout the country. The children's clothing industry is an important branch.

In the 90s of last century, the annual output value of Shishi children's clothing accounted for 40% of the country's total value, especially in the field of children's clothing export.

However, in recent years,

Children's wear welcomed the adjustment period.

From the perspective of export, due to the high domestic labor cost and the obvious effect of labor price parity, the children's clothing industry in ASEAN, South America and other places developed rapidly, forming an alternative. From the perspective of domestic sales, the scale of children's clothing industry in Jiangsu, Zhejiang and Guangdong provinces expanded rapidly, forming a multiple separatist regime.

"It is impossible to describe the dilemma of Shishi children's clothing industry by using internal and external attacks."

Hong Xiangtan, executive vice president of Shishi textile and garment business association, thinks that Shishi children's clothing industry can also seize the traditional advantages -- high production management level, strong internal control ability, strong design ability, and brings together a large number of children's wear designers.

Outside, Shishi children's clothing enterprises abandon the original cost advantage and turn to brand premium.

Since the beginning of last year, more than 20 Shishi children's wear brand enterprises have increased the intensity of self export and pushed their own brands.

These enterprises, with the opportunity to register Madrid trademark, push forward.

In the export oriented country, we should vigorously enhance the brand.

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The wild leopard company is a leading enterprise of children's clothing who entered the Euramerican market earlier.

Since the beginning of last year, the company has made market layout in more than 10 countries in the Middle East, Southeast Asia and North America, and exported its own brand in the form of a special store and office.

"In the past, children's clothing sales were mainly trade and OEM, but after the sale of their own brands, although the marketing cost went up, the profit margin increased by 20% because of the high added value of the products."

Cai Dongsheng, chairman of wild leopard company.

Internal, fully seize the opportunity of domestic consumption upgrading, and guide foreign trade brand enterprises to create two brands in China.

Since the beginning of last year, a number of Shishi children's wear foreign trade leading brand enterprises have increased the intensity of domestic brand creation and accelerated the layout of the domestic market.

"The two child system in China is being fully implemented, and children's wear industry is facing a rare opportunity for development.

In recent years, we have set up nearly 1000 stores and counters in more than 20 provinces and cities nationwide.

Wu Qinghu, chairman of Jiyue children's wear, said.

The two wheel drive pformation path of Shishi children's clothing industry is a highlight of the pformation of traditional manufacturing industry in our province.

Under the background of the implementation of the "two child" system and the upgrading of consumption, as the branch of the textile and garment industry, children's clothing industry is facing a rare opportunity for development, which has also injected vitality into the children's clothing industry of Shishi.

At the same time, the pattern of export has also undergone great changes.

Faced with opportunities and challenges, Shishi children's clothing enterprises from two dimensions, internal and external force, is very accurate.

Under the new normal economic situation, there is a need for new ideas for enterprise development and industrial pformation. The pformation path of Shishi children's clothing industry provides reference for other industries.

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