Sports Shoes And Clothing Industry Well-Known Brand Creation Demonstration Area Landing In Jinjiang

Jinjiang has ushered in the on-site Acceptance Meeting of the "famous brand building and demonstration zone of the national sports footwear industry", and has been highly affirmed by the acceptance team. It is expected to pick up the "national" business card and become the only well-known brand building demonstration area in the country.

Recently, the inspection team composed of Fujian Provincial Quality Supervision Bureau, Fujian entry exit inspection and Quarantine Bureau, China Textile Industry Federation, China Quality Certification Center and other related personages went to Jinjiang to carry out on-site acceptance of the "national sports shoes and clothing industry well-known brand creation demonstration zone".

Site acceptance is carried out in strict accordance with the procedures stipulated by AQSIQ. Preparatory meetings, work exchange meetings, field visits, expert collegiate meetings and feedback meetings have been conducted successively.

The acceptance team watched it.

We created a work thematic promotional film and listened to the results and achievements of the establishment of the demonstration area. PPT reported that we checked the ledger information and inspected the public service platform, the national clothing and clothing quality supervision and Inspection Center (Fujian) and the benchmarking enterprise Anta (China) Limited and the 36 degree (China) Co., Ltd.

The relevant experts of the inspection and acceptance group believe that Jinjiang has made great efforts to build "the famous brand building demonstration zone for the national sports footwear industry". Its work is effective, its policy support is strong, the quality foundation is firmer, the quality standard level is advanced, the regional characteristics are outstanding, the brand promotion and the industrial agglomeration effect are strong, and its regional brand construction has effectively improved the overall quality level and brand influence of the sports footwear industry.

At present, Jinjiang has formed a sports shoes and clothing industrial cluster integrating design, raw material supply, production, sales, logistics and so on.

Experts believe that the construction of the demonstration area successfully completed the established goals and main tasks, in line with the relevant requirements of the national well-known brand establishment demonstration zone examination and acceptance detailed rules, and has a good demonstration effect.

The acceptance team recommends that the inspection and approval be approved and approved by the AQSIQ.

According to the relevant person in charge of the Jinjiang Municipal Quality Supervision Bureau, in November 2014, the AQSIQ approved the establishment of the "famous brand building demonstration zone for the national sports footwear industry" by the city of Jinjiang. In June 2015, Jinjiang promulgated the "national sports shoes and clothing industry well-known brand creation demonstration zone" to plan for implementation.

Over the past two years, Jinjiang has launched solid work to further improve the quality and brand influence of sports shoes and clothing.

Up to now, Jinjiang has a total of

There are more than 7300 manufacturing enterprises (including 898 Enterprises above Designated Size), the annual output of sports shoes and clothing accounts for over 20% of the whole country, and the 45 shoe companies have more than 20 listed companies.

In terms of brand building, Jinjiang has a national sports industry base.

The 14 regional brands such as the world jacket capital, the existing sports shoes and clothing industry, 13 well-known trademarks in China and 132 famous trademarks in Fujian. The sports footwear industry has won 13 famous brand products enterprises in China and 35 famous brand enterprises in Fujian province.

During the period of establishing the demonstration zone, there were 3 famous trademarks in China, 14 famous trademarks in Fujian, 5 famous brand products in Fujian Province, 1 new enterprises were awarded the Fujian quality award, and 2 enterprises were awarded the Quanzhou quality award.

In addition, the launch of the "China Jinjiang footwear industry development index", the completion and opening of Jinjiang international shoe spinning City, and the issuance of the 2016 annual report of China Jinjiang footwear industry development index and the release of the blue book on sports goods industry in Jinjiang (2017) all signifies the further consolidation of Jinjiang's market position in the world sporting goods industry, especially in the footwear industry.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.