Details Determine Success Or Failure: Marketing Case Sharing

　　 Case study:

In the previous paragraph, the company should be invited to talk about cooperation. The other party is a company that has been established for nearly 10 years. The boss himself founded and managed the enterprise. Through the efforts of the boss, it has a certain foundation and has a certain position in the industry. However, there is still a big gap from the leading industry in the industry. The boss is not willing to lag behind, hoping to make the enterprise bigger and stronger. After careful consideration by the boss, he thought that the reason why the enterprise did not develop as fast as he imagined was that the marketing work of the enterprise was not done well, so he planned to start his business from marketing. Through some ways, the boss found a senior person, hoping that he could help him solve the marketing problems.

According to the agreed time between the two parties, the senior personage came to the company. First of all, the appearance of the company left the impression that it was declining. There were obvious stains on the inside and outside walls. On the outside of the company, on the side of the main road, it was a parking lot with grey and scattered garbage. After entering the company, it was found in the exhibition hall that the dust on the product had not been processed for a long time. When dealing with the doorman, the person told him that I was appointed by certain leaders to discuss the cooperation matters. The doorkeeper was very serious. He asked the person to confirm the contents of the conversation with the company boss. Then, he met the same attitude when dealing with the company's front desk. At that time, he felt that the staff of the enterprise lacked the basic politeness for the customers. Generally speaking, only the employees who were complaining to the enterprises all the time could have this attitude. There must be more grievances for the enterprises.

During the waiting process in the conference room, several problems were observed: the flowers in several flowerpots were dying, and no one had taken care of them for a long time. There was no cleaning on the rugs and cigarette butts on the carpet. The dust of some honorary exhibition stands was obviously thick, and from time to time, some employees came to the conference room to smoke and chat. During this period, the company's toilets were deliberately observed, and the equipment was found to be damaged and poorly hygienic.

It took a long time to get the boss's "interview", because the boss and customers and several company meetings delayed some time, and the original appointment time was pushed back for nearly an hour. And in the process of talks, people constantly came to interrupt, and approved the process of some specific operations to the boss. The person asked why such a detailed process report must be approved by the boss. The boss said in a firm voice that the enterprise is mine, and of course, everything must be examined and approved by me.

Through the above situation in a short time, we can basically conclude that why the enterprise is still in such a situation for 10 years. He owes his achievements to the fact that the profit model of enterprises is still advanced, and the development of the industry is still in the long run, and the speed of technological renewal is not rapid. Otherwise, there is no room for survival for the boss's management idea.

　　 Countermeasures and suggestions:

During the talks, a senior person would help him diagnose the problem of how to solve the marketing problems. The senior people did not give him advice according to the system marketing concept as usual, but put forward some improvement measures on the basis of the above problems.

　　 1, treat your employees well:

Any excellent company must be happy with its employees, and the staff can serve the external customers well. As a company's door-to-door guest, no matter when it comes to the problem, it must come to discuss the cooperation with the company. It will bring benefits to the company. Any excellent company will be polite and polite.

　　 2, strengthen the management of corporate image:

The image of an enterprise is like a person's appearance. If a person is dressed in a shabby and dirty body, he will not get the approval of others. No one will cooperate with them. How can the supplier and the dealer come to cooperate with the company if they see the external image of the company and have confidence in the company. Besides, in the unclean office space, the employees themselves feel unconfident and unhappy. Therefore, he is advised to solve this problem as soon as possible. There should be unexpected benefits.

For example, renting a writing room must not look for stains on the exterior walls. He depicts the tears in the buildings. The wind is not good enough. Others do not want to come in. It is too depressing, and the hygiene inside the company must be done well. Otherwise, the staff will not feel at ease and work. They always want to leave, especially the toilet and dining hall. We must pay attention to it. The company's vehicles often carry out cosmetology, not only improving the corporate image, but also improving the morale of the drivers. .

　　 3, punctuality, integrity.

Obviously, waiting for a period of time is not a very big thing. However, for the top managers of enterprises, their time management is so poor that it fully shows that the problems in the management of enterprises are large, indicating that the whole management system of the company is very loose.

Moreover, punctuality is closely related to honesty. People who are not punctual do not always abide by their promises.

　　 4, you should trust your team.

Obviously, the boss has always been a person who only relies on himself to do things. Although he has invited some professional managers to join, he has basically been invited to be a staff member. His ability is strong enough to go away soon, and the weakness of his ability will stay behind. In the end, the boss will give the people who left it an appraisal of "the corporate culture that is not suitable for our company".

Of course, bosses should learn to decentralization and empowerment while establishing a monitoring system. Effective supervision is the basis for proper decentralization.

Finally, the advice is: don't push the total responsibility of the performance of the enterprise to any specific department. The company's performance is a successful response of the whole system. If the overall management level of the enterprise is improved, the product quality is good, the technology content is high, the cost is reduced, and the service is in place, the company's performance will definitely be improved.