Domestic Garment Enterprises "Meditation Pformation"

< p > November 2nd, the real-time data provided by Ali group showed < a href= "http://www.91se91.com/business/" >, "double eleven" < /a > online shopping carnival, Alipay turnover exceeded 35 billion 19 million.

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< p > this data has almost appeared on the front page headlines of all media in the second days, so that all walks of life in the depths of development seem to see a glimmer of dawn.

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< p > but for the electricity supplier, most entrepreneurs are unfamiliar, and how to do it is not very clear. What they see is just the annual sales data of explosive growth.

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< p > we can say that they are impulsive and following, but they are also passive and helpless.

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< p > in fact, after 20 years of rapid development, domestic a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > market sales growth rate is slowing down; the new business models and technologies based on the Internet have sprung up, not only changing the brand growth path, changing people's consumption and lifestyle, showing new needs of diversity, individuality and interaction; increasing the rent of terminal stores every year, and the discriminatory policy of traditional department stores on domestic brands are more painful for enterprises.

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< p > in the face of the new environment, brand enterprises hope to have a way to break this pattern, and the timely emergence of electric providers seems to have helped them find a "life-saving straw".

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< p > of course, channel problem is only one of the bottlenecks in the development of Chinese garment enterprises.

Economic globalization makes market competition more brutal. Enterprises can only survive and gain competitive advantage only by constantly changing and innovating and adapting to changes in the external environment.

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< p > the general rule is long.

Organizations that are not changing will inevitably go to decline and die out. But if they are not good at changing, unable to control change, and lack the guidance of scientific change theory, organizations may go to chaos and disorder, and even speed up to collapse and failure.

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< p > pformation is a double-edged sword for enterprises.

It is difficult for enterprises to change for the sake of change. They can not be blind and must have goals. Before they change, it is best to "calm down" and think about why enterprises need to change and how to change so as to enable enterprises to survive for a long time.

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< p > the most important elements of the core competitiveness of an enterprise are values and business models, in which the concept of value represents the individuality gene of an enterprise, which is immutable. Business models are the procedures and methods for enterprises to integrate resources according to market demands. They are on-demand and need continuous innovation.

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< p > the development of an enterprise is to find a balance between change and invariance.

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< p > at present, on the road of change, the strategic upgrading of Shanshan has been fully started, focusing on a href= "http://www.91se91.com/news/index_h.asp" > brand < /a > new shaping of character, subdividing the demand of product structure, and optimizing terminal marketing channels; INTREX has exploited new talents of design, developed new perspective of brand original design, promoted the fashion and recognition of brand products, and expanded brand influence;

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At present, the pressure on enterprises is becoming a powerful driving force for P pformation.

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< p > change is painful, but it is necessary.

Chinese clothing brand can only pform its old and new "baptism" into puppets and become butterflies, gaining more powerful wings, changing from price competition to value competition, so as to truly have the global fashion discourse power, and the "dream of a powerful nation" of Chinese costumes can be realized at an early date.

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