The Results Of Independent Brand Evaluation Of Manufacturing Industry Were Announced.

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< p > December 12th, the AQSIQ joint CCTV released the evaluation results of China's manufacturing industry's independent brand value in 2013.

After evaluation, Bosideng brand strength reached 95.5, brand value reached 18 billion 403 million yuan, listed as a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "http://www.91se91.com/" > shoes > hat > hat industry.

Once again, it confirms the strong industry leading power and market competitiveness of Bosideng brand, highlighting its great success in brand cultivation, value enhancement and market expansion.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > brand value evaluation < /a > work is a new measure to implement the strategy of famous brand development. It is also an international practice. It is of great significance to summarize the implementation results of our famous brand strategy and enhance the international reputation and influence of our own brand.

The result of this brand value was released in the form of forum. Gao Dekang, chairman of Bosideng, attended the forum and discussed the topic of brand building and internationalization of China's own brands.

He shared the practice of Bosideng in international promotion of brands. He believed that "brand is the core competitiveness of enterprise development. China is not short of excellent brands and products. The key is to enhance international consumers' awareness of Chinese brands and carry out brand building and brand promotion at the national level."

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< p > under the global competition pattern, brand is the symbol of the strength and core competitiveness of enterprises and even the country.

Bosideng has adhered to the brand building with value as its core since its establishment, and has gone out of a traditional manufacturing industry to implement the famous brand strategy and develop a new type of industrialization.

Bosideng developed from the village sewing group with only 8 sewing machines to the world's largest and most technologically advanced down garment production enterprise. Its products have been ahead of the country for 18 consecutive years. For 17 consecutive years, the only representative of China's winter clothing has been released to the world. The market share of the brand combination market occupies half of the national down garment market.

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< p > by constantly establishing brand image, enriching brand connotation and shaping brand culture, Bosideng has created a miracle for private enterprises to implement famous brand strategy, and has become the only enterprise in the field of consumer goods that dominating "China's world famous brand", "National Quality Award" and "China Industry Award".

At present, the company has 1 famous brand products in China, 5 well-known trademarks in China, and 2 Export free certification products. Brand names have become the biggest manifestation of Bosideng's core competitiveness.

One day before the opening of the London Olympics last year, the a href= "http://sjfzxm.com/news/index_f.asp" Bosideng /a /a London flagship store and European headquarters opened in the most prosperous Oxford business circle of the UK. It has become a model for China's clothing brand to go to the international market, and it has a good reference for Chinese clothing brand to expand the international market.

This year, Boston signed up for the British premier Hotspur's official partners, and bought the British men's clothing brand Greenwoods (Green Woods) and 1860, seeking to further plough the British market.

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< p > it is understood that the evaluation of independent brand value of Chinese manufacturing industry is carried out by the State Administration of quality supervision, inspection and quarantine, entrusted by relevant technical institutions to carry out the calculation and evaluation of the monetary value of the relevant brands. The measurement and evaluation methods are based on the international standard "brand evaluation brand currency value evaluation requirements" (ISO10668), and the brand value evaluation national standard "brand evaluation multi cycle excess earnings method" (GB/T29188-2012).

According to the result of the measurement, the evaluation agency issued the evaluation report to the relevant enterprises, and the AQSIQ released the evaluation results to the society.

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