CCTV Releases Its Own Brand Value Evaluation Of Anta, 361 Degrees And Other Brands.

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P has always been a big manufacturing country in the world. However, domestic a href= "http://sjfzxm.com/news/index_q.asp" > brand "/a" is still in its infancy, with few famous international brands and low export profits, which is in a disadvantageous position in the international market.

At the same time, for a long time, China has no professional, authoritative and internationally recognized brand value review body.

In order to promote brand building and better participation in international business competition of Chinese enterprises, China brand building Promotion Association, China International a href= "http://sjfzxm.com/news/index_q.asp" > trade < /a > Promotion Committee, China Asset Appraisal Association, China Standardization Research Institute and CCTV financial channel jointly released the evaluation results of China's manufacturing independent brand value in 2013.

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< p > Chen Gang, deputy director general of AQSIQ, said that in 12th Five-Year, the national plan required to promote the construction of independent brands and enhance the value and effectiveness of brands.

In particular, the new central government proposed to build an upgraded version of China's economy, with a focus on the pformation and upgrading of the real economy.

Faced with the aggravation of resource and environment constraints and the new situation of the new round of national industrial pfer, China's traditional competitive advantages of resources and labor have been weakened, upgrading product grades and brand added value, cultivating new competitive advantages of industries has become an urgent task for China's industrial structure adjustment and economic pformation and upgrading.

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< p > it is learnt that in order to implement the brand strategy, the Ministry of finance, the Ministry of industry, the Ministry of industry, the national a href= "http://sjfzxm.com/news/index_q.asp", the AQSIQ /a, the China International Trade Promotion Council and the five CCTV jointly launched the formal establishment of the China brand building Promotion Association, which was formally approved in June this year. The international standard working group and evaluation group on tangible assets, quality, service, technological innovation, intangible assets and other five aspects were established by making full use of all resources.

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< p > according to the introduction, this selection is based on the principle of voluntary participation of enterprises, without any fees, and with a net profit of 50 million yuan as the threshold index. It selects 10 industries, and calculates the brand value of enterprises from two aspects of tangible assets and brand strength.

In the future, China will publish its brand evaluation results every December 12th.

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