The Well-Known Trademark Of The Home Textile Industry Has Been Banned.

< p > many enterprises have always regarded the three honor of "state inspection free", "Chinese famous brand" and "well-known trademark" as the "Shang Fang sword" stationed in the "a href=" http://www.91se91.com/news/index_s.asp "store" /a "terminal, and many stores regard these three honors as the criteria for measuring the quality of the products.

But at this year's standing committee of the National People's Congress, the "well-known trademark" as the only remaining three honor is also banned, so many home textile enterprises are deadlocked.

< /p >

< p > Event Review: this year, the Standing Committee of the National People's Congress adopted the decision to amend the trademark law, prohibiting producers and operators from using the words "well-known trademarks" in commodities, commodity packages or containers, or in advertising, exhibitions and other commercial activities.

Since then, after the national exemption from inspection and the suspension of famous brands in China, China's well-known trademarks, known as the "three great honors" by the domestic textile industry, have also been banned.

< /p >

< p > < strong > what is a well-known trademark? < /strong > < /p >

"P" is a well-known trademark. It is the Trademark Office of the State Administration for Industry and Commerce and the Trademark Review Committee of the administration of industry and Commerce of China and the people's court. According to the application of the enterprise, the official identification of a trademark type has been widely known and enjoyed a high reputation for the public in China.

The protection of well-known trademarks is not limited to the same or similar commodities or services. When different applications or applications are not registered or used, they will not be registered and prohibited. Therefore, well-known trademarks are given a relatively wide exclusive right.

< /p >

< p > and the "famous trademark" holds the company name and the domain name of the enterprise, which will be protected by extra legal protection which is different from the ordinary trademark.

So far, a total of 1624 trademarks have been recognized in China, including 98 foreign brands.

< /p >

< p > < strong > industry situation: used for brand expansion and publicity so that products can be recognized in the industry < /strong > < /p >

< p > for some unfamiliar brands, consumers will feel more secure if there are "Chinese famous trademarks" in the packaging or advertisements.

This is a common psychological contradiction among consumers. The performance of home textile industry with low concern is becoming more and more obvious.

< /p >

Less than p years ago, it was rated as a well-known textile product in China. It also used well-known trademarks in home textile product packaging.

"It is undeniable that this really promotes brand awareness."

The person in charge said, but in recent years, they have cancelled the well-known trademark in packaging, "because our brand is very famous, so we don't need to use it to advertise."

< /p >

< p > "when you apply for a well-known trademark, there are two meanings: brand promotion and brand protection."

After the successful application of the well-known trademark, they immediately applied it to advertising and packaging propaganda.

This will further enhance the recognition of home textiles and expand market influence.

"Since we have the" China famous trademark ", it is also reasonable for product packaging, because it is recognized by the government and authoritative, and it can make consumers better distinguish and select products.

A person in charge of the brand believes that the Chinese well-known trademark is printed on the product packaging and has a very strong positive effect on the promotion of home textile brand.

< /p >

< p >, however, the home textile enterprise with the intention of advertising and declaring famous trademark will lose its hope in the future.

Now, it seems that the implementation of the new trademark law, with the promotion and declaration of well-known trademarks of home textile enterprises, the declaration of enthusiasm will decline to a certain extent.

"China's well-known trademarks can not be used for publicity, it is indeed a great loss."

< /p >

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Industry > /a > experts think: honor or dissimilation of advertisements is confusing.

< p > in recent years, in China's "a href=" http://www.91se91.com/news/index_f.asp "home textile" /a industry, the well-known trademark declaration is so hot, because many home textile enterprises mistake the "well-known trademark" as an honorary title, and think that this title can be regarded as a good advertisement for the market influence of home textile enterprises.

This kind of mindset, which takes famous trademarks as honorary titles, has spread to shopping malls and stores. "Many shopping malls have requirements for admission brands, and brands with well-known trademarks are preferentially stationed.

"For this reason, enterprises and governments are in a state of" striving for success "for well-known trademarks.

Well known trademarks, honorary products operators said that the government will also regard well-known trademarks as an indicator of local economic development, and highly rewarded enterprises that declare famous trademarks. This has also boosted the enthusiasm of home textile enterprises.

< /p >

< p > at present, many home textile enterprises publicize well-known trademarks in packaging and advertising, and have misled consumers. Compared with peers, this is actually an unfair competition means in legal clothes.

"Although we used to regard famous trademarks as honorary titles, in the past few years, we have completely reversed their views in the process of their development and expansion.

In our process of becoming bigger and stronger and integrating with internationalization, it is easy to be imitated, so we should make good use of well-known trademarks to protect our brands.

< /p >

< p > < strong > industry analysis: the original intention of the well-known trademark system is not honorary title < /strong > /p >

< p > the industry believes that the original intention of the well-known trademark system is not an honorary title, but a form of protection of well-known brands in law, and its purpose is to fight infringement.

"Now many home textile enterprises have put the cart before the horse in their understanding of well-known trademarks. They have declared and identified as the purpose, and the fight against infringement has become an auxiliary function, rarely used for safeguarding rights.

Therefore, under this understanding, the well-known trademark system has been alienated.

< /p >

< p > thinks, "for famous brands of home textiles, it is meaningless to declare famous trademarks, because theoretically no one will take an unknown brand."

Prohibit the use of well-known trademarks as advertising and packaging, is to let well-known trademarks return to the "origin", "home textile enterprises do not need to pay big bills to declare, when a certain reputation, declare and be recognized as a well-known trademark will come true, and only when they have enough popularity, well-known trademarks will come in handy."

< /p >

< p > "competition should be achieved through quality, after-sales service and technological innovation."

According to the insiders, if the enterprise wants to make the brand bigger and stronger, it should put aside the "nominal name" attached to the well-known trademark. If we speak with strength, we should increase the product's innovation and R & D capability and brand cultivation, and take the road of brand development.

The impression of customers on your product is subtle. It is really famous or famous. Judging a href= "http://www.91se91.com/news/index_q.asp" > Standard < /a > is also in the hearts of ordinary people. It is better to make brand names than to compete with others.

< /p >