Home >

Selection And Cooperation Of Apparel Business Operators

2013/12/11 21:40:00 26

??? 日本語 Fran?ais English 中文

Clothing Enterprises Electricity Providers "Life And Death Gate"

During the period of , almost every day, friends of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "asked me some questions about the electricity supplier: I want to be an electric supplier. How can I do it? How do I do it? Many TP (TaoBao Partner) companies are not reliable with me. If so, what mode should we cooperate with?
 may be the turnover of 35 billion of Tmall's "11 / 11 Carnival" in 2013. The huge scale of online retailing has awakened hundreds of traditional enterprises, and has made a statement that they should start the layout line and make efforts for the electricity supplier. However, when they started to act, they found themselves belonging to the three enterprises without method, talent and technology. 
 when garment enterprises encounter e-commerce, /p >
 clothing is one of the most permeable industries in e-commerce in China. In 2007, the Lining of sports goods industry, the wedding bird of formal clothing industry, the Taiping bird of leisure industry, the three big business Qi Jinjun electric business, became the first year of traditional clothing to touch "electricity". Immediately after that, the brand of clothing Amoy has suddenly risen. And then to the numerous brands of the Amoy brand, the traditional brand has been losing step by step, almost falling down collectively. If we regard the clothing business as a quack, there will be as many "accidents" as the story. 
 clothing enterprises encounter business opportunities, or encounter disaster? /p >
 Morgan Stanley released a report on global electronic commerce early this year. The report says that the electricity supplier is making some structural push on some related fields, and predicts that by 2016, the scale of global e-commerce revenue will reach 1 trillion US dollars. In the survey of online shopping proportion of global respondents, the proportion of apparel online purchases is as high as 40%. Let's take a look at a group of domestic clothing business data: since 2009, the scale of China's apparel online shopping market has been increasing year by year. In 2010, the growth rate was rapid, with a growth rate of 100.8%. In 2012, the scale of China's apparel online shopping market reached 305 billion yuan, an increase of 49.9% over the same period last year. Tmall's total turnover in 2012 exceeded 200 billion yuan, of which Tmall clothing sales volume exceeded 70 billion yuan. Double 11 when the daily cat sold 132 billion, a target= "_blank" href= "http://www.91se91.com/" > dress < /a > industry trade volume has nearly 7 billion yuan, accounting for more than 50%. Tmall costumes currently include men's wear, women's wear, underwear, male a target= "_blank" href= "http://www.91se91.com/" > shoes < /a, women's shoes, sports, outdoor, clothing accessories and many other industries, attracting more than 20000 businesses to stay. The impact of clothing business on traditional clothing industry has been devastating. 
 earlier, Daniel Chan and CEO, an intime business group, have said that in the face of the development of the Internet, all doubts and refuses are foolish, and can only be understood and embraced. "CEO" There is no doubt that e-commerce represents the future. In this business change, attitude and thinking behavior patterns and strategic layout will determine whether the electricity supplier is an opportunity or a disaster for you. 
 rational treatment. Nowadays, e-commerce has been very hot in every place and in every field, which makes people feel a strong sense of crisis that "we will not do e-commerce today, and tomorrow will not be able to do business". Some people and organizations, when promoting e-commerce, depict e-commerce too well and idealized. It's like an electronic business that can be bright and promising. It's like an electric business today. Tomorrow, you can sit at home counting banknotes to hand cramps. 
 doing business is to do it yourself, we must find a suitable path. The success of others is dazzling, and it is only for reference and reference. Besides, how many pieces of tombstone have been erected behind the successful businesses of several shining businesses? E-business is the "top priority project", which requires a strategic layout of the company's top managers. Before touching "electricity", the company must know more about the failure cases of its peers. First, calm down and rationally treat the layout of the electricity supplier. 
 change mindset. Faced with the trend, successful people are always concerned about the opportunities behind the problems. Losers are always concerned about the problems ahead. Of course, the results of two different thinking and attitudes are quite different. The electricity supplier of the Internet gene is too different from the traditional business thinking and mode. The most important task for an operator is to change his mindset. 
 Why do most of the traditional enterprises do business, but most of them fail? But Taobao and Tmall grow many excellent brands. Why are most of the business leaders who are successful in e-commerce? Most of them are young people. In the field of Internet and e-commerce, mostly young people's world? 
 the answer is here: the Internet is first of all an idea. E-commerce is first of all a way of life. If we do not change our way of thinking, we will use the past successful experience and logic, which is equivalent to driving a car in a cart driving way. 
 strategic layout. Once upon a time, the electricity supplier once acted as the sewer of the clothing enterprise stock, so that some clothing enterprises' strategy of electric business and the right road were getting further and further away. So when an enterprise is making a strategy, is it a channel strategy or an enterprise strategy? I think for most garment enterprises, we must first channel strategy and then enterprise strategy. Pragmatically speaking, e-commerce is used as a channel for enterprises to carry out operations, get results and get profits. If we want to have a big development in the future, we must upgrade e-commerce to enterprise strategy. 
 self built team or cooperation generation operation /p >
 clothing enterprises touch "electricity". Is it the choice of "ship out to sea" or "shipbuilding to sea"? I believe this is a problem that every three no clothing enterprises will face, and even some are difficult to choose. 
 self built team, the core talent is hard to find, ordinary people with a lot of electricity supplier experience, but it is difficult to control the overall situation of the development of electric business. Besides, to rely on a team is not the one or two person to do well. If you choose to operate on behalf of the team and experience are others, the enterprise is difficult to control, it is not easy to form a long-term and lasting development, and then precipitate into the core competitiveness of their own business. (see Table 1) 
 through the analysis of the advantages and disadvantages of the above table, enterprises can choose the corresponding plan according to their actual situation. There are also many trade-offs commonly used by many enterprises: first, a company that has no direction and less knowledge about the electricity supplier can first find a generation of operation company to cooperate with each other, through cooperation, slowly find out an electric business mode suitable for its own enterprises, and constantly train its own electricity supplier talents in the process, leaving the operation company at the right time. For enterprises that have already formed a team but are weak in team operation and are unable to reach the strategic goals of the enterprise's electricity suppliers, they can choose professional operators to carry out one or N professional links and adopt some modes of operation. 
 generation operator selection and cooperation /p >
 generation operators are the third party service providers who provide "end-to-end" supply chain integration around the e-commerce platform. The services provided by the operators include one or more professional services such as brand planning, marketing promotion, visual design, customer service and warehousing services. 
 data show that there are thousands of operators in the network retail service market. It can be said that it is becoming more and more attractive. Choosing the right generation operators should do the following work: 
 to investigate the service of the generation carrier. Every generation of operators has their own operation experience. They will also take their own successful cases when communicating with enterprises. The success of these successful cases is overwhelming. However, it is rather reckless to listen to the one-sided statement of the operator. Enterprises may take some time to do some communication and communication with customers of the generation of operators. Through the investigation and communication of the service providers of the generation operators, we believe that enterprises can make more accurate judgments. 
 don't be the biggest and the best, as long as the most suitable. Different a href= "http://www.91se91.com/news/index_s.asp" > generation operator < /a > has different operation styles and means, unless you are a very famous brand with very strong funds. Otherwise, we should not blindly pursue cooperation with the largest and most promising carriers. You should understand that the engine of the aircraft is good, but if you install the engine on your Jetta, it will not be good. Go down to the essence of e-business, and the generation operators who let you achieve the business goals with the least cost and resources are the best for you. 
 make a reasonable agreement. The agreement is used to standardize the division of labor and responsibilities and safeguard everyone's rights and obligations. How can we achieve our best income by setting up reasonable agreements? I will not elaborate on specific ones. Here we talk about the issue of charges. There are mainly three kinds of charging modes in the operation of the electricity supplier: 
 service charge: only charge service charge in cooperation. 
 service fee + sales commission: in cooperation, a certain percentage of sales commission should be extracted according to actual online sales on the basis of collecting service fees. 
 sales commission: no service charge is charged, only a certain percentage of Commission on line sales is charged. 
The ratios of service fees and sales commissions are also different in different regions, different generation operators, different categories of products and different e-commerce platforms (P). Service fee plus sales commission is the most common mode of operation in the operation of cooperation. It is also one of the best ways to protect the interests and cooperation of both sides. 
 enough attention. The operation of the electricity supplier is not very sophisticated. It is only two words. Before cooperation, we must ensure that the operators attach importance to their projects. A high degree of attention, coupled with the strength of the project TEAM, means that the cooperation has been half successful. 
 explore new mode step by step. The mode of cooperation is never static. In cooperation, we should explore new models step by step. This is the key to long-term cooperation in the future. There are a lot of enterprises that are in great financial difficulties. When they first came into contact with the operators, they began to talk about mergers and acquisitions and shareholding systems. This is somewhat ridiculous, not yet running in, and it is not known whether the two sides are really suitable for how to acquire and execute the shareholding system. 
 efficient communication and collaboration. Choosing a carrier does not mean that you can lie at home counting the amount of money you have paid. Whether the follow-up work can be carried out in an orderly way will require continuous and effective communication and collaboration between the two sides. There are different interests between enterprises and generation operators, so there are differences in thinking and behavior patterns. At the beginning of the cooperation, the two sides must establish a smooth and effective communication mechanism, constantly adjust the execution actions of both sides, and push forward the established goals smoothly and effectively. In addition, < a href= "http://www.91se91.com/news/index_c.asp" > Enterprise < /a > must cooperate more with the generation operators, provide corresponding cooperation in time, and ensure the implementation of the responsible links of the enterprises in place, without dragging the back of the project.